📌 Core Information
🔹 Job Title: Coordinador de Marketing
🔹 Company: ResortCom Group
🔹 Location: Guadalajara, Jalisco, Mexico
🔹 Job Type: Full-Time, Hybrid (2 office days per week)
🔹 Category: Marketing
🔹 Date Posted: April 12, 2025
🔹 Experience Level: Entry to Mid-Level (0-2 years)
🔹 Remote Status: On-site with occasional travel
🚀 Job Overview
Key aspects of this role include:
- Supporting the Marketing Manager in executing marketing strategies across various channels
- Creating engaging content and coordinating projects to enhance brand awareness
- Analyzing marketing performance metrics to refine campaigns and inform future strategies
- Collaborating with cross-functional teams to maintain a consistent and engaging marketing calendar
ASSUMPTION: This role requires a balance of creativity, organization, and analytical skills. The ideal candidate will be comfortable working independently and contributing to a larger team dynamic.
📋 Key Responsibilities
✅ Working directly with the Marketing Manager to coordinate marketing strategies across various channels, including email marketing, blog posts, social media, websites, and promotional campaigns to generate sales, enhance brand awareness, and drive member engagement.
✅ Collaborating with relevant teams to input promotions and options into the system, schedule emails, and confirm approvals before launching all email campaigns.
✅ Collaborating with the Graphic Designer to develop designs for emails, newsletters, social media content, promotions, contests, event flyers, and various marketing initiatives.
✅ Coordinating content schedules using planning tools to maintain a consistent and engaging calendar.
✅ Analyzing and reporting on marketing performance metrics to refine campaigns and inform future strategies.
✅ Staying informed about the latest marketing trends, social platform updates, and design tools, adopting innovative practices to keep campaigns fresh and effective.
✅ Performing miscellaneous tasks as needed, contributing to the overall success and efficiency of the marketing department.
✅ Researching and writing engaging copy for blogs, campaigns, advertisements, and more to effectively convey key messages and drive member engagement and bookings in English. Spanish translations will often be requested.
✅ Editing, redesigning, and recreating marketing templates for email marketing and various online platforms using pre-approved designs as the foundation.
✅ Providing marketing and design support for cross-departmental projects, including email marketing, digital assets, and occasional print materials.
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong written and verbal communication skills in both English and Spanish.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Prior Marketing Communications experience and/or equivalent coursework (0-2 years).
Required Skills:
- Strong written and verbal communication skills in both English and Spanish
- Excellent organizational and project management skills, with the ability to multitask and meet deadlines in a dynamic environment
- Basic graphic design skills and familiarity with photo/video editing programs and apps
- Understanding of marketing analytics and reporting to measure campaign effectiveness
- Familiarity with content management systems (CMS) and email marketing tools such as Constant Contact
- Strong attention to detail
- Ability to work independently while contributing to a larger team dynamic
Preferred Skills:
- Experience with project management platforms
ASSUMPTION: While the majority of work will be conducted in English, there may be occasional instances where Spanish is required, particularly for translating content or collaborating with Spanish-speaking teams at the resorts.
💰 Compensation & Benefits
Salary Range: $30,000.00 - $40,000.00 Salary/month
Benefits:
- Complimentary week at one of the managed resorts for you and your family after completing one year of employment
- Diversity and culture value
Working Hours: Full-time, 40 hours per week, with occasional travel to other resort locations within Mexico to gather information and create content.
ASSUMPTION: The salary range provided is based on industry standards for a Marketing Coordinator role in Guadalajara, Mexico, with consideration for the experience level required for this position.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on timeshare financial services, management software, and member services.
Company Size: 201-500 employees, providing a medium-sized company environment with opportunities for growth and collaboration.
Founded: 1985, with over three decades of experience in the vacation ownership industry.
Company Description:
- ResortCom provides innovative contact center solutions, club management, inventory management, reservations, timeshare member services, and vacation owner financial services.
- They are a diverse team of multilingual professionals who help their clients increase revenue and lead the way as an expert strategic partner providing essential and secure tools for the vacation industry.
- ResortCom's secret is a combination of state-of-the-art technology and a team of excellent people who understand customer service and what it takes to make timeshare owners comfortable and happy with their purchase.
Company Specialties:
- Timeshare financial services
- Timeshare management software
- Vacation ownership member services
- Multilingual call center
- Club management software
- Maintenance fee billing
- Loan portfolio management
- Custodial services and lender support
- Tax withholding trust administration
- Collections
- Credit card processing
- Reservations
- Contact center
- Timeshare member services
Company Website: https://www.resortcom.com
ASSUMPTION: ResortCom's extensive experience and diverse team provide a strong foundation for growth and learning in this role.
📊 Role Analysis
Career Level: Entry to Mid-Level (0-2 years) with opportunities for growth within the marketing department and the broader organization.
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various teams, including Graphic Design and other departments, to execute marketing strategies and create engaging content.
Work Arrangement: Hybrid, with 2 office days per week in Guadalajara or Puerto Vallarta, and the remainder of the work conducted remotely. Occasional travel to other resort locations within Mexico may be required.
Growth Opportunities:
- Expanding skills in marketing analytics and reporting to take on more strategic roles within the marketing department.
- Developing expertise in content creation and management to lead projects and teams in the future.
- Gaining experience in project management to advance to more senior roles within the organization.
ASSUMPTION: This role offers a unique opportunity to gain experience in various aspects of marketing and develop a well-rounded skill set for future career growth.
🌍 Location & Work Environment
Office Type: Hybrid, with 2 office days per week in either Guadalajara or Puerto Vallarta, Mexico.
Office Location(s): Villa del Palmar Puerto Vallarta or the company office in Guadalajara.
Geographic Context:
- Guadalajara, the capital of Jalisco, is the second most populous city in Mexico and offers a vibrant cultural scene, rich history, and numerous entertainment options.
- Puerto Vallarta, located in the state of Jalisco on the Pacific coast, is a popular tourist destination known for its beaches, water sports, and nightlife.
- Both locations offer a mix of urban and coastal living, with access to various amenities and attractions.
Work Schedule: Full-time, 40 hours per week, with occasional travel to other resort locations within Mexico to gather information and create content.
ASSUMPTION: The hybrid work arrangement and office locations in Guadalajara and Puerto Vallarta provide a flexible and engaging work environment for the ideal candidate.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager and/or other team members
- Final interview with the hiring manager or a panel of decision-makers
Key Assessment Areas:
- Candidates' communication skills in both English and Spanish
- Candidates' organizational and project management skills
- Candidates' understanding of marketing principles and strategies
- Candidates' ability to work independently and collaborate with teams
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Provide specific examples of your marketing campaigns, projects, or initiatives that demonstrate your creativity, organization, and analytical skills
- Prepare questions about the role, the team, and the company to ask during the interview to showcase your interest and engagement
ATS Keywords: Marketing Coordinator, Marketing Communications, Project Management, Content Creation, Marketing Analytics, Email Marketing, Graphic Design, Timeshare, Vacation Ownership, Resort Management
ASSUMPTION: The interview process will focus on assessing candidates' communication skills, organizational skills, and understanding of marketing principles to ensure a strong fit for the role and the team.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Email marketing tools (e.g., Constant Contact)
- Project management platforms (e.g., Asana, Trello, or Monday.com)
- Graphic design tools (e.g., Adobe Creative Suite, Canva, or Figma)
- Marketing analytics tools (e.g., Google Analytics, Hootsuite Insights, or Sprout Social)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. The ideal candidate will be eager to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Teamwork
- Innovation
- Accountability
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Creative and innovative
- Analytical and data-driven
Self-Assessment Questions:
- How do you align with ResortCom's company values, particularly in the context of this role?
- How comfortable are you working in a hybrid environment with occasional travel, and how do you prefer to communicate with your team and stakeholders?
- How do you approach balancing creative and analytical tasks, and how do you ensure the quality and effectiveness of your work?
ASSUMPTION: ResortCom values candidates who are a strong cultural fit, with a focus on customer focus, integrity, teamwork, innovation, and accountability.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a dynamic environment
- Adapting to a hybrid work arrangement and occasional travel
- Working with cross-functional teams and stakeholders to execute marketing strategies
- Staying up-to-date with the latest marketing trends, social platform updates, and design tools
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and growth.
📈 Similar Roles Comparison
- This role differs from related positions, such as Marketing Specialist or Marketing Manager, in its focus on coordinating projects and supporting the Marketing Manager in executing marketing strategies.
- Industry-specific context: The timeshare and vacation ownership industry offers unique challenges and opportunities for marketing professionals, with a focus on driving member engagement and enhancing brand awareness.
- Career path comparison: This role provides a strong foundation for growth within the marketing department and the broader organization, with opportunities to develop skills in marketing analytics, content creation, and project management.
ASSUMPTION: This role offers a unique opportunity to gain experience in various aspects of marketing and develop a well-rounded skill set for future career growth within the industry.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new resort opening, including creating engaging content, coordinating with the graphic designer, and analyzing campaign performance.
- Translating marketing materials from English to Spanish and collaborating with Spanish-speaking teams at the resorts to ensure cultural relevance and accuracy.
- Coordinating a cross-departmental project to launch a new email marketing campaign, including inputting promotions and options into the system, scheduling emails, and confirming approvals before launch.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of the Marketing Coordinator role at ResortCom.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other departments, such as Graphic Design and Sales, to execute marketing strategies?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does ResortCom support work-life balance for its employees, particularly in a hybrid work arrangement?
- What are the most rewarding aspects of working at ResortCom, according to current employees?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare questions about the role, the team, and the company to ask during the interview
- Follow up with the hiring manager or HR department within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
