Coordinador de Trade Marketing

📌 Core Information

🔹 Job Title: Coordinador de Trade Marketing

🔹 Company: GomezLee Marketing

🔹 Location: Bogotá, Bogotá, Colombia

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: 2025-05-23

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Liderar, coordinar y optimizar las estrategias de sell-out de la marca en el piso de venta
• Asegurar la implementación y maximizar el rendimiento del equipo a cargo
• Contribuir al cumplimiento de los objetivos de ventas y fortalecer la presencia de la marca en el mercado
• Elaborar planes de Trade Marketing alineados con los objetivos de ventas y posicionamiento de la marca

ASSUMPTION: This role requires strong leadership, coordination, and analytical skills to drive brand success at the point of sale.

📋 Key Responsibilities

✅ Desarrollo de Estrategias: Elaborar planes de Trade Marketing alineados con los objetivos de ventas y posicionamiento de la marca. Ejecutar tácticas de activación en el punto de venta.

✅ Ejecución y Supervisión: Coordinar la implementación de materiales POP y acciones promocionales con distribuidores y clientes. Velar por la correcta aplicación de los “7 fundamentos” en el piso de venta.

✅ Análisis y Optimización: Monitorear indicadores de desempeño (sell-out, distribución, rotación de stock) y elaborar reportes diarios/semanales. Seguimiento de alertas por faltantes u oportunidades de mejora; proponer acciones correctivas.

✅ Gestión de Relaciones: Participar en reuniones de seguimiento con trade partners para revisar resultados y acordar planes de acción. Resolver incidencias operativas en los puntos de venta y garantizar la disponibilidad de materiales.

✅ Control de Recursos: Supervisar inventarios de material publicitario y POP, asegurando niveles óptimos y distribución oportuna. Coordinar logística de entrega y reposición de activos promocionales.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, data analysis, and stakeholder management to drive trade marketing success.

🎯 Required Qualifications

Education: Título universitario en Administración de Empresas, Mercadeo, Publicidad o carreras afines.

Experience: Mínimo 2 años de experiencia en roles de Coordinador de Trade Marketing o similar, idealmente en sectores de línea blanca y tecnología.

Required Skills:

• Habilidades analíticas para interpretar datos de ventas y distribución
• Excel intermedio y conocimiento básico de herramientas de reporting
• Excelente capacidad de coordinación y comunicación con clientes y equipos internos
• Disponibilidad para viajar a nivel nacional

Preferred Skills:

• Conocimiento en herramientas de análisis de datos y business intelligence
• Experiencia en gestión de equipos y liderazgo

ASSUMPTION: While the job posting lists specific required skills, it's essential for candidates to demonstrate strong analytical, communication, and leadership skills to excel in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between COP 3,000,000 and COP 4,500,000 per month, based on industry standards for a Trade Marketing Coordinator role with 2-5 years of experience in Bogotá, Colombia.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on products

Working Hours: Full-time position with standard working hours, Monday to Friday, 8:00 AM to 5:00 PM. Occasional weekend work may be required.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: GomezLee Marketing is a leading Trade Marketing firm providing solutions to global CPG and Consumer Electronics brands. They have offices in twelve countries of Central, South America, and the Caribbean.

Company Size: GomezLee Marketing has 1,001-5,000 employees, making it a mid-sized company where applicants can expect structured processes and opportunities for growth.

Founded: GomezLee Marketing was founded in 1990, giving it a rich history and established reputation in the trade marketing industry.

Company Description:

• GomezLee Marketing specializes in providing solutions to global CPG and Consumer Electronics brands
• Their mission is to help clients grow channel sales
• They focus on in-store sales force, shopper insights, in-store brand activation, and perfect store execution

Company Specialties:

• Incentive Programs
• Channel Strategy & Development
• In-store Sales Force
• Shopper Insights
• In-store Brand Activation & Sales Promotions
• The Perfect Store Execution
• In-store Brand Advocacy
• Sales Force Performance Programs
• Sell-in / Sell-Thru Programs
• Trade Marketing
• Social Media
• e-commerce marketing
• POP materials & Displays
• Store Audits
• Analytics
• and Field Execution App

Company Website: http://www.gomezleeMarketing.com

ASSUMPTION: GomezLee Marketing's extensive experience and broad range of services make it an attractive employer for trade marketing professionals seeking growth opportunities.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in trade marketing or a related field.

Reporting Structure: The Trade Marketing Coordinator will report directly to the Trade Marketing Manager and work closely with cross-functional teams, including sales, marketing, and operations.

Work Arrangement: This is an on-site position, requiring the candidate to work from GomezLee Marketing's Bogotá office. Occasional travel may be required to visit clients and retail locations.

Growth Opportunities:

• Progression to a Trade Marketing Manager or Senior Trade Marketing role
• Expansion into other areas of trade marketing or related fields, such as sales or marketing
• Opportunities to work on international projects and gain exposure to global brands

ASSUMPTION: This role offers strong potential for career growth within GomezLee Marketing's extensive trade marketing practice.

🌍 Location & Work Environment

Office Type: GomezLee Marketing's Bogotá office is a modern, professional environment with a collaborative work culture.

Office Location(s): Av. Lope de Vega 13, Progreso Business Center, Suite 704, Santo Domingo, D. N., DO

Geographic Context:

• Bogotá is the capital and largest city of Colombia, with a population of over 8 million people
• The city offers a vibrant cultural scene, with numerous museums, theaters, and festivals
• Bogotá has a humid subtropical climate, with temperatures ranging from 18°C to 28°C (64°F to 82°F) throughout the year

Work Schedule: The standard work schedule is Monday to Friday, from 8:00 AM to 5:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Working in Bogotá offers candidates the opportunity to live and work in a dynamic, multicultural city with a rich history and vibrant arts scene.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the Trade Marketing Manager
• Final interview with the Director of Trade Marketing
• Background check and reference verification

Key Assessment Areas:

• Analytical skills and data interpretation
• Trade marketing knowledge and strategic thinking
• Communication and presentation skills
• Leadership and team management abilities
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant trade marketing experience and skills
• Demonstrate your understanding of GomezLee Marketing's business and the trade marketing industry
• Prepare examples of your analytical skills and how you've used data to drive decision-making in previous roles

ATS Keywords: Trade Marketing, Sales Strategies, Coordination, Communication, Analytical Skills, Problem Solving, Leadership, Negotiation, Data Analysis, Performance Monitoring, Promotional Activities, Inventory Management, Logistics Coordination, Customer Relations, Market Presence, Results Orientation

ASSUMPTION: GomezLee Marketing's recruitment process is designed to assess candidates' technical skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Trade marketing-specific tools (e.g., Nielsen, IRI, Kantar)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: While the job posting does not list specific tools and technologies, candidates should be comfortable using common office software and trade marketing-specific tools to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Collaboration and teamwork
• Continuous learning and improvement
• Integrity and accountability

Work Style:

• Results-driven and proactive
• Adaptable and resilient
• Strong communication and interpersonal skills
• Ability to work independently and in a team environment

Self-Assessment Questions:

• Do you have a proven track record of driving sales growth through trade marketing strategies?
• Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
• Do you thrive in a collaborative work culture and enjoy working with cross-functional teams?

ASSUMPTION: GomezLee Marketing values candidates who align with their customer-centric culture and demonstrate strong results-driven, collaborative, and adaptable work styles.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with diverse stakeholders, including clients, distributors, and internal teams
• Adapting to changes in the market and adjusting trade marketing strategies accordingly
• Travel requirements to visit clients and retail locations

ASSUMPTION: While this role offers numerous opportunities for growth and success, candidates should be prepared to manage multiple priorities and adapt to changes in a dynamic work environment.

📈 Similar Roles Comparison

• Unlike other trade marketing roles, this position requires a strong focus on strategic planning and data-driven decision-making
• GomezLee Marketing's extensive experience and broad range of services provide candidates with unique opportunities for growth and exposure to global brands
• This role offers a clear career path for progression into management or related fields within the organization

ASSUMPTION: This role stands out from other trade marketing positions due to its emphasis on strategic planning, data analysis, and the opportunity to work with global brands across various industries.

📝 Sample Projects

• Developing and executing a trade marketing strategy for a new product launch in the consumer electronics sector
• Analyzing sales data and identifying opportunities for improvement in the distribution and promotion of a major CPG brand
• Managing a team of trade marketing executives to implement a national promotional campaign for a leading retailer

ASSUMPTION: These sample projects illustrate the strategic, analytical, and hands-on aspects of the Trade Marketing Coordinator role at GomezLee Marketing.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to trade marketing and how this role contributes to its success?
• How does GomezLee Marketing support the professional development and growth of its trade marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does GomezLee Marketing measure the success of its trade marketing strategies, and how will my performance be evaluated in this role?
• What are the most challenging aspects of working in trade marketing at GomezLee Marketing, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success at GomezLee Marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant trade marketing experience and skills
• Prepare examples of your analytical skills and how you've used data to drive decision-making in previous roles
• Prepare for behavioral and situational interview questions that assess your problem-solving, leadership, and communication skills
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.