📌 Core Information
🔹 Job Title: Coordinador Marketing Activation
🔹 Company: Nestle Operational Services Worldwide SA
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Coordinating volumes, activities, and demand planning for assigned channels
- Managing budgets and ensuring they remain within authorized limits
- Alining commercial strategies between the business category and channels
- Developing portfolios and innovation to achieve a profitable sales mix
- Collaborating with the planning commercial and demand planning areas in the MBP process
ASSUMPTION: This role requires a strategic mindset, strong organizational skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Coordinate volumes, activities, and demand planning for assigned channels
✅ Manage budgets and ensure they remain within authorized limits
✅ Align commercial strategies between the business category and channels
✅ Develop portfolios and innovation to achieve a profitable sales mix
✅ Collaborate with planning commercial and demand planning areas in the MBP process
ASSUMPTION: The role may involve occasional travel to meet with channel partners and attend industry events.
🎯 Required Qualifications
Education: A completed degree in marketing, administration, or related fields
Experience: At least 2 years of experience as a key account or in commercial positions
Required Skills:
- Excellent communication and interpersonal skills
- Strong analytical and problem-solving skills
- Proficient in Excel (intermediate/advanced)
- Fluency in English (intermediate/advanced)
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the CPG industry
ASSUMPTION: Candidates with experience in fast-paced environments and a proven track record of driving results may be given preference.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between MXN 60,000 and MXN 90,000 per month, based on industry standards for a marketing coordinator position in Mexico City with 2-5 years of experience.
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on Nestle products
Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Nestle is a multinational food and beverage company, operating in the highly competitive Consumer Packaged Goods (CPG) industry.
Company Size: Nestle is a large corporation with over 273,000 employees worldwide, providing a structured and well-resourced work environment.
Founded: Nestle was founded in 1866 and has since grown into one of the world's largest food and beverage companies.
Company Description:
- Nestle is driven by the aim of enhancing quality of life through food and beverages
- The company serves a wide range of consumer needs, from infant nutrition to pet care
- Nestle operates in almost every country worldwide, with a diverse portfolio of brands
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestle's large size and global presence offer opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: This role is a mid-level marketing position, offering opportunities for growth and advancement within the marketing function.
Reporting Structure: The role reports directly to the Marketing Manager and works closely with cross-functional teams, such as sales and category management.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for meetings and events.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion into different categories or brands within Nestle
- International assignments or expatriate opportunities
ASSUMPTION: Successful performance in this role may lead to increased responsibilities and career advancement opportunities within Nestle.
🌍 Location & Work Environment
Office Type: The Nestle Mexico City office is a modern, collaborative workspace with a professional and multicultural environment.
Office Location(s): Av. Nestlé 55, Vevey, 1800, CH
Geographic Context:
- Mexico City is a vibrant, multicultural metropolis with a rich history and diverse cultural attractions
- The city offers a wide range of dining, entertainment, and recreational options
- Mexico City has a subtropical highland climate, with mild winters and warm summers
Work Schedule: The standard work schedule is Monday to Friday, from 9:00 AM to 6:00 PM, with a one-hour lunch break.
ASSUMPTION: The work environment at Nestle Mexico City is dynamic and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager
- Final interview with the Marketing Director
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and interpersonal skills
- Cultural fit and alignment with Nestle's values
- Marketing acumen and strategic mindset
Application Tips:
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns or projects you've led
- Research Nestle's marketing strategies and be ready to discuss how you can contribute to their success
ATS Keywords: Marketing, Account Management, Budget Management, Demand Planning, Commercial Strategy, Portfolio Development, Innovation, Excel, Intermediate English
ASSUMPTION: The interview process at Nestle is designed to assess the candidate's skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, SAP CRM)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and team.
👔 Cultural Fit Considerations
Company Values:
- Respect for ourselves, others, diversity, and the future
- Passion for serving customers and consumers
- Spirit of excellence in all we do
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient in the face of change
- Results-driven and focused on delivering impact
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with cross-functional teams and stakeholders?
- Do you share Nestle's commitment to respect, passion, and excellence?
ASSUMPTION: Candidates who demonstrate a strong fit with Nestle's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Navigating a large, matrixed organization with multiple stakeholders
- Adapting to changes in the market and consumer behavior
- Developing and maintaining strong relationships with channel partners
ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their skills, seeking support from their team and manager, and remaining adaptable and resilient.
📈 Similar Roles Comparison
- This role is similar to a Marketing Account Manager or Marketing Coordinator position in other companies, but may have a stronger focus on demand planning and budget management
- In the CPG industry, marketing roles often involve working closely with sales and category management teams to drive growth and profitability
- Career progression in marketing may involve moving into senior marketing roles, brand management, or marketing strategy and planning functions
ASSUMPTION: Candidates should research similar roles in other companies and the CPG industry to better understand the market and competitive landscape.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product in the assigned channel
- Conducting market research to identify trends and opportunities in the assigned category
- Collaborating with the sales team to develop and implement a trade promotion plan
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may vary depending on the specific needs of the business and team.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the assigned category?
- What opportunities are there for growth and development within the marketing function at Nestle?
- How does Nestle support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing experience and skills
- Prepare a cover letter explaining your interest in the role and how your background and skills make you a strong fit
- If applicable, prepare examples of successful marketing campaigns or projects you've led
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
