Coordinator, Brand Marketing

📌 Core Information

🔹 Job Title: Coordinator, Brand Marketing

🔹 Company: Excel Sports Management

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: Brand Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing day-to-day activities for clients in sponsorship marketing and activation, with a focus on baseball
• Building and maintaining positive client relationships
• Supporting the development of creative platforms and new consumer engagement activations
• Coordinating client-partner relationships and activation deliverables
• Conducting research, analysis, and providing recommendations to gain greater knowledge of the industry

ASSUMPTION: This role requires a strong understanding of baseball and sponsorship marketing, as well as excellent organizational and communication skills.

📋 Key Responsibilities

✅ Support the day-to-day management of Excel Sports Management (ESM) Brand Marketing clients across all sponsorship marketing and activation initiatives with an emphasis on baseball

✅ Build and maintain positive client relationships that result in enhanced partnerships and increased ESM opportunities

✅ Facilitate and support the daily client interaction across brand, property, and agency partners to support the sponsorship function and associated programming

✅ Support the development of creative platforms and new consumer engagement activations across current and future client sponsorship opportunities

✅ Coordinate client-partner relationships and necessary activation deliverables on behalf of clients inclusive of day-to-day account processes and asset fulfillment

✅ Create activation briefs, recaps, event itineraries, and staff plans

✅ Plan and support client status calls which include scheduling, preparing agendas, and creating/maintaining status documents

✅ Support the Brand Marketing team by reconciling budgets and providing on-going client updates

✅ Support teammates across the group to ensure flawless client-service and a second-to-none agency experience

✅ Conduct research, analysis, and provide recommendations to gain greater knowledge of our industry

ASSUMPTION: This role may require occasional travel to attend events and meet with clients and partners.

🎯 Required Qualifications

Education: Bachelor’s degree required

Experience: 1-2 years of experience in sponsorship or brand marketing strategy and activation at a brand, property, or agency preferred

Required Skills:

• Passionate about truly disruptive brand campaigns and enthusiastic about supporting the creative ideation process and developing engaging brand platforms
• Tenacity, curiosity, and ability to work effectively in a fast-paced, team environment
• Superior organization skills and ability to manage multiple projects simultaneously
• Strong interpersonal skills and ability to effectively communicate to a wide range of audiences, both written and verbally
• Must strive for the very best and be both willing and eager to go above and beyond for teammates and clients
• Possesses self-awareness and is coachable, confident, curious, inquisitive, flexible, and genuinely interested in learning a little more each day
• An action-oriented, self-starter who loves being a part of a dynamic team, but also can generate a solid work product on their own
• High expectations for our work and a strong sense of ownership, driving exceptional client outcomes
• Has the ability to think strategically and creatively while identifying client needs and embodying a proactive, problem-solving approach
• Must exude emotional intelligence along with the ability to communicate and connect effectively and personably, recognizing the need to adjust communication styles based on the audience and situation
• Proactive and productive, recognizing opportunity and implementing procedures to enhance efficiencies across the team
• High level of commitment to quality work product and organizational ethics, integrity, and compliance
• Proficient in PowerPoint, Excel, Word, and Outlook with the skill and ability to build and lead the development of engaging client and new business presentations

Preferred Skills: Baseball knowledge and experience desired

ASSUMPTION: While not explicitly stated, proficiency in social media platforms and digital marketing tools may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $65,000 - $70,000 per year. This range is provided pursuant to the New York City Salary Transparency Law and is a good-faith assessment associated with this position. Ultimately, the salary may vary based on relevant experience, time in role, business sector, and geographic location, among other criteria.

Benefits:

• Discretionary Bonus

Working Hours: Full-time, typically 40 hours per week. May require occasional overtime or flexible hours to meet project deadlines or attend events.

ASSUMPTION: Benefits may include health insurance, retirement plans, and other perks common to the industry and company size.

📌 Applicant Insights

🔍 Company Context

Industry: Excel Sports Management operates in the spectator sports industry, representing top-tier talent, blue-chip brands, and marquee properties. The company specializes in management and marketing, with a focus on talent representation, corporate partnerships, and event management.

Company Size: Excel Sports Management has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and collaboration. However, the company may have a more competitive work environment compared to smaller organizations.

Founded: Excel Sports Management was founded in 2002 and is headquartered in New York City with additional offices in Los Angeles, Miami, Dallas, Chicago, and London.

Company Description:

• Excel Sports Management is an industry-leading management and marketing agency that represents top-tier talent, blue-chip brands, and marquee properties.
• The company specializes in talent representation, corporate partnerships, and event management across various sports, including basketball, golf, baseball, football, and entertainment.
• Excel Sports Management prides itself on its high character reputation, team chemistry, collaboration, strong relationships, valuable networks, and ambitious ideas to deliver innovative solutions for its clients.

Company Specialties:

• Basketball
• Golf
• Baseball
• Talent Marketing
• Consulting
• Corporate Partnerships
• Football
• Entertainment
• Hospitality
• Speakers
• Marketing
• Client Service

Company Website: http://www.excelsm.com

ASSUMPTION: Excel Sports Management's focus on team chemistry and collaboration suggests a company culture that values open communication, mutual support, and collective success.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position within the brand marketing field, offering opportunities for growth and development within the company.

Reporting Structure: The Coordinator, Brand Marketing will report directly to the Brand Marketing team and work closely with various internal teams, clients, and partners.

Work Arrangement: This is an on-site position based in New York, United States. However, the role may require occasional travel to attend events and meet with clients and partners.

Growth Opportunities:

• As the company continues to grow and expand its client base, there may be opportunities for the Coordinator, Brand Marketing to take on more responsibilities and advance within the organization.
• Excel Sports Management's diverse range of services and clients may provide opportunities for the incumbent to gain experience in various aspects of the business, such as talent representation, event management, or consulting.
• The company's mid-sized structure may offer more opportunities for upward mobility compared to larger organizations, as there may be fewer layers of management between entry-level positions and executive roles.

ASSUMPTION: Given the company's focus on team chemistry and collaboration, there may be opportunities for the Coordinator, Brand Marketing to work on cross-functional projects and gain exposure to different aspects of the business.

🌍 Location & Work Environment

Office Type: Excel Sports Management's New York office is a professional, collaborative workspace designed to facilitate teamwork and creativity.

Office Location(s): New York, United States

Geographic Context:

• New York City is a major hub for the sports industry, offering ample opportunities for networking, professional development, and exposure to industry events and trends.
• The city's vibrant culture and diverse population provide a stimulating environment for creative thinking and innovative problem-solving.
• New York's competitive job market may present opportunities for career growth and advancement within the industry.

Work Schedule: The Coordinator, Brand Marketing will typically work a full-time schedule, with hours ranging from 9:00 AM to 5:00 PM, Monday through Friday. However, the role may require occasional overtime or flexible hours to meet project deadlines or attend events.

ASSUMPTION: While the company does not explicitly state its policy on remote work, the on-site nature of this role suggests that remote work may be limited or not permitted.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the Brand Marketing team
• Final interview with the hiring manager or executive team
• Background check and offer extension

Key Assessment Areas:

• Understanding of baseball and sponsorship marketing
• Organizational skills and ability to manage multiple projects
• Communication skills and ability to work effectively with clients and partners
• Problem-solving skills and ability to think strategically
• Cultural fit and alignment with Excel Sports Management's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on baseball and sponsorship marketing
• Demonstrate your understanding of Excel Sports Management's business and the role's responsibilities through thoughtful and well-researched responses in your application materials
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication abilities, and cultural fit

ATS Keywords: Baseball, sponsorship marketing, brand marketing, client relationships, event management, creative platforms, research, communication, organization, team collaboration, problem-solving, budget reconciliation, client service, strategic thinking, creative ideation, emotional intelligence, self-starter

ASSUMPTION: Given the competitive nature of the sports industry and the company's focus on high character and strong relationships, applicants should be prepared to discuss their relevant experience, skills, and cultural fit in detail during the interview process.

🛠️ Tools & Technologies

• PowerPoint
• Excel
• Word
• Outlook
• Social media platforms (e.g., LinkedIn, Twitter)
• Digital marketing tools (e.g., Google Analytics, social media management platforms)

ASSUMPTION: While not explicitly stated, proficiency in social media platforms and digital marketing tools may be beneficial for this role, as they are commonly used in brand marketing and sponsorship activation.

👔 Cultural Fit Considerations

Company Values:

• Team chemistry and collaboration
• Strong relationships and valuable networks
• Ambitious ideas and innovative solutions

Work Style:

• Fast-paced and dynamic team environment
• Open communication and mutual support
• Focus on quality work product and exceptional client outcomes

Self-Assessment Questions:

• How do you approach working collaboratively with diverse teams to achieve common goals?
• Can you provide an example of a time when you had to adapt your communication style to effectively connect with a different audience?
• How do you stay organized and manage multiple projects simultaneously in a fast-paced work environment?

ASSUMPTION: Applicants should be prepared to discuss their alignment with Excel Sports Management's values and work environment, as well as their ability to thrive in a fast-paced, collaborative team setting.

⚠️ Potential Challenges

• The fast-paced nature of the role may require applicants to quickly adapt to new projects and priorities
• The competitive sports industry may present challenges in building and maintaining positive client relationships
• The on-site nature of the role may require occasional travel to attend events and meet with clients and partners
• The role's focus on baseball may require applicants to have a strong understanding of the sport and its industry trends

ASSUMPTION: Given the company's focus on high character and strong relationships, applicants should be prepared to discuss their ability to handle challenges with grace, professionalism, and a solutions-oriented mindset.

📈 Similar Roles Comparison

• Compared to other brand marketing roles, this position places a greater emphasis on sponsorship marketing and activation, with a specific focus on baseball
• The sports industry's unique dynamics and competitive nature may present both opportunities and challenges compared to other industries
• As an entry-level to mid-level position, this role offers opportunities for growth and development within the company, with potential career paths in brand marketing, sponsorship activation, or related fields

ASSUMPTION: Applicants should research the sports industry and Excel Sports Management's client base to gain a better understanding of the unique dynamics and opportunities presented by this role.

📝 Sample Projects

• Developing a creative platform for a new sponsorship activation, including branding, event planning, and consumer engagement strategies
• Conducting research on industry trends and competitor activities to inform client strategy and activation planning
• Managing client status calls and creating recap documents to ensure seamless communication and project progress

ASSUMPTION: These sample projects are intended to provide a sense of the Coordinator, Brand Marketing's day-to-day responsibilities and the types of initiatives they may work on.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Brand Marketing department?
• How does Excel Sports Management support the professional development and growth of its employees?
• Can you provide an example of a successful brand marketing campaign executed by the company, and what made it effective?
• How does the company measure the success of its sponsorship marketing activations and brand campaigns?
• What are the most rewarding aspects of working in brand marketing within the sports industry, according to current team members?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the team, and the company culture, as well as to demonstrate their qualifications and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on baseball and sponsorship marketing
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication abilities, and cultural fit
• Research Excel Sports Management's business, client base, and industry trends to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.