Coordinator, Content Marketing

📌 Core Information

🔹 Job Title: Coordinator, Content Marketing

🔹 Company: Scholastic

🔹 Location: New York, New York

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing initiatives across multiple platforms and formats
• Ensuring editorial consistency and effective storytelling
• Creating engaging and relevant content for various channels
• Developing social media strategies and content calendars
• Monitoring brand reputation and engaging with followers

ASSUMPTION: This role requires a strong understanding of social media platforms, content creation skills, and analytical skills for data interpretation and performance reporting.

📋 Key Responsibilities

✅ Content Creation (50%): Develop engaging and relevant content, including social media posts, blogs, videos, newsletters, podcasts, website materials, and stories. Ensure brand consistency in tone, style, and messaging across all platforms. Collaborate with the design team and copywriters to produce high-quality, visually appealing content. Stay current with social media trends and emerging features to inform content strategies.

✅ Department Strategy (25%): Identify target audiences across different social media platforms and understand their needs and behaviors. Develop cohesive social media strategies aligned with overall marketing objectives. Create content calendars with themed campaigns and structured posting schedules. Set key performance indicators (KPIs) to measure success and track progress.

✅ Community Management (15%): Respond to comments, messages, and mentions promptly and professionally. Engage with followers through interactive initiatives such as contests, Q&A sessions, and discussions. Monitor brand reputation and address feedback, including negative comments, in a timely and effective manner.

✅ Analytics and Reporting (10%): Track key performance metrics such as impressions, reach, engagement, clicks, and conversions. Analyze data to identify areas for improvement and optimize social media strategies. Prepare regular reports to share insights and campaign performance with stakeholders.

ASSUMPTION: The role may require occasional overtime or weekend work to ensure timely delivery of projects and campaigns.

🎯 Required Qualifications

Education: Bachelor’s degree preferred, ideally in English, Journalism, Public Relations, Communications, or a related field. Equivalent experience in content marketing or social media management will be considered.

Experience: Two+ years of experience in marketing or social media management, preferably in a not-for-profit setting.

Required Skills:

• Strong understanding of social media platforms
• Content creation skills, including writing, graphic design, and video editing
• Analytical skills for data interpretation and performance reporting
• Marketing strategy development, with an understanding of marketing funnels and customer journeys
• Excellent written and verbal communication skills
• Creativity and awareness of trends, with the ability to identify and leverage emerging opportunities
• Strong proofreading and copyediting abilities with adherence to style guides

Preferred Skills:

• Experience with specific social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Knowledge of SEO best practices
• Familiarity with content management systems (CMS)

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and Google Workspace is assumed to be necessary for this role.

💰 Compensation & Benefits

Salary Range: The annual salary for this position is $57,500. This is an entry-level salary for the role and may not include bonuses or other forms of compensation.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement
• Employee discounts on Scholastic products

Working Hours: This role requires a standard workweek of 40 hours, typically Monday through Friday, with some flexibility for occasional overtime or weekend work as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New York area. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Scholastic is the world's largest publisher and distributor of children's books, a leading provider of core literacy curriculum and professional services, and a producer of educational and entertaining children's media. The Company creates quality books and ebooks, print and technology-based learning programs for pre-K to grade 12, classroom magazines and other products and services that support children's learning both in school and at home.

Company Size: Scholastic has 5,001-10,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: Scholastic was founded in 1920 and has since grown into a global company with operations in 14 international offices and exports to 165 countries.

Company Description:

• Scholastic is committed to encouraging the personal and intellectual growth of all children beginning with literacy
• The Company has earned a reputation as a trusted partner to educators and families
• Scholastic makes quality, affordable books available to all children around the world through school-based book clubs and book fairs, classroom collections, school and public libraries, retail, and online

Company Specialties:

• Publishing
• Children's Books
• Education
• and Media

Company Website: www.scholastic.com

ASSUMPTION: As a large, established company, Scholastic offers a stable work environment with opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is an entry-level position within the Marketing department, offering opportunities for growth and advancement within the company.

Reporting Structure: The Coordinator, Content Marketing reports directly to the Senior Manager, Production and Communication.

Work Arrangement: This role requires on-site work at the Scholastic headquarters in New York, NY. However, there may be opportunities for remote work or hybrid arrangements in the future.

Growth Opportunities:

• Advancement within the Marketing department or other departments within the company
• Expanding skills and knowledge in content marketing, social media management, and related fields
• Potential to take on more responsibilities and leadership roles as the company grows

ASSUMPTION: Given the size and scope of Scholastic, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: The Scholastic headquarters is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 557 Broadway, New York, NY 10012, US

Geographic Context:

• New York City offers a vibrant and diverse cultural scene, with numerous museums, theaters, and entertainment options
• The city has a robust public transportation system, making it easy to commute to and from work
• New York City is home to a large and growing tech industry, providing opportunities for networking and professional development

Work Schedule: The standard workweek is Monday through Friday, with some flexibility for occasional overtime or weekend work as needed.

ASSUMPTION: Working in New York City may come with a higher cost of living compared to other locations, but it also offers unique opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the department head or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Content creation skills and portfolio
• Understanding of social media platforms and trends
• Analytical skills and data interpretation
• Communication and interpersonal skills
• Cultural fit and alignment with Scholastic's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a portfolio or examples of your content creation work, if applicable
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research Scholastic's mission, values, and company culture to demonstrate your fit and enthusiasm for the role

ATS Keywords: social media management, content creation, analytical skills, marketing strategy, written communication, verbal communication, creativity, proofreading, copyediting, graphic design, video editing, data interpretation, performance reporting, audience identification, community engagement, trend awareness

ASSUMPTION: As a large company, Scholastic may use an Applicant Tracking System (ATS) to screen and rank applications based on relevant keywords. Including these keywords in your resume and cover letter can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Workspace
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Content management systems (CMS)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)

ASSUMPTION: While not explicitly stated, proficiency in these tools is assumed to be necessary for this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Integrity
• Collaboration
• Diversity & Inclusion

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on continuous improvement
• Committed to Scholastic's mission and values

Self-Assessment Questions:

• Do you have a strong understanding of social media platforms and trends?
• Are you able to create engaging and relevant content for various channels?
• Do you have strong analytical skills and the ability to interpret data for performance reporting?
• Are you a strong communicator, both written and verbal?
• Do you thrive in a collaborative and team-oriented work environment?
• Are you committed to Scholastic's mission and values?

ASSUMPTION: As a large, established company, Scholastic places a strong emphasis on cultural fit and alignment with its mission and values.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation tasks simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Analyzing and interpreting data to inform content strategies and measure performance
• Addressing negative feedback or comments in a timely and effective manner
• Balancing the need for creativity and innovation with brand consistency and guidelines

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Content Marketing Specialist position, but with a focus on supporting marketing initiatives for a specific brand or organization
• Unlike other roles in the marketing field, this position requires a strong understanding of social media platforms and trends, as well as content creation skills
• Career progression in this role may lead to opportunities in marketing management, communications, or other related fields

ASSUMPTION: While this role is similar to other marketing positions, it has unique aspects that require specific skills and knowledge.

📝 Sample Projects

• Creating a social media content calendar for a marketing campaign, including themed campaigns and structured posting schedules
• Developing a blog post or article series on a specific topic related to the organization's mission or values
• Producing a podcast episode or video series featuring interviews with industry experts or thought leaders

ASSUMPTION: These sample projects demonstrate the content creation and strategic planning skills required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does this role fit into the overall marketing strategy for the organization?
• What are the most significant challenges facing the Marketing department, and how can this role help address them?
• How does Scholastic support the professional growth and development of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the organization's culture and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research Scholastic's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.