📌 Core Information
🔹 Job Title: Coordinator, Marketing Operations
🔹 Company: Inspire Brands
🔹 Location: Atlanta Support Center, Atlanta, GA, USA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting local IMC team's system support functions
- Managing regional advertising budget and cashflow
- Providing marketing support for internal and external customers
- Collaborating cross-functionally and with agencies/vendors
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong Excel skills to manage budgets and support various marketing initiatives.
📋 Key Responsibilities
✅ Manage regional advertising budget and cashflow, including forecasting, carryforward thresholds, and alert systems
✅ Provide marketing support for internal and external customers, including portal administration, field operations communication, and regional activation
✅ Collaborate cross-functionally and with agencies/vendors to ensure effective marketing support
✅ Assist with projects in support of system business initiatives, coordinating status, timeline, and document tracking
ASSUMPTION: The role may involve occasional travel to support regional marketing activations and events.
🎯 Required Qualifications
Education: Minimum 4-year degree, preferably in a business-related field
Experience: Minimum 2 years of experience in an office environment with project management responsibilities and Excel experience
Required Skills:
- Extensive familiarity with Excel
- Critical attention to detail
- Excellent project management skills
- Ability to work independently and as a member of a team
Preferred Skills:
- Business-related degree
- Experience in marketing or a related field
ASSUMPTION: Candidates with experience in marketing, advertising, or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (based on industry standards for a Coordinator role in Atlanta, GA)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts at company-owned restaurants
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (with flexibility based on business needs)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Inspire Brands is a multi-brand restaurant company operating in the competitive foodservice industry.
Company Size: With over 32,000 restaurants worldwide, Inspire Brands is a large corporation with significant resources and growth opportunities.
Founded: Inspire Brands was founded in 2018 through the merger of Arby's Restaurant Group and Buffalo Wild Wings.
Company Description:
- Inspire Brands is a multi-brand restaurant company with a portfolio of iconic restaurant brands, including Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC.
- The company operates in over 100 countries and territories worldwide, employing hundreds of thousands of team members.
- Inspire Brands is committed to igniting and nourishing flavorful experiences for its customers and providing growth opportunities for its team members.
Company Specialties:
- Quick-service and fast-casual restaurant operations
- Global franchise development and management
- Marketing and branding strategies
- Menu innovation and product development
Company Website: http://stories.inspirebrands.com
ASSUMPTION: Working for a large, multi-brand restaurant company like Inspire Brands offers opportunities for career growth and exposure to diverse business functions.
📊 Role Analysis
Career Level: This role is an entry- to mid-level position within the marketing operations function.
Reporting Structure: The Coordinator, Marketing Operations will report directly to the Senior Manager, Marketing Operations and work closely with the local IMC team and cross-functional departments.
Work Arrangement: This is an on-site role based at the Atlanta Support Center, with occasional travel required for regional marketing activations and events.
Growth Opportunities:
- Advancement to a Senior Coordinator or Manager role within marketing operations
- Transition to other marketing or corporate roles within the organization
- Expansion of responsibilities based on performance and business needs
ASSUMPTION: Strong performance in this role may lead to opportunities for career progression within the marketing department or other functions within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Atlanta Support Center, Atlanta, GA, USA
Geographic Context:
- Atlanta is a major metropolitan area with a diverse population and vibrant culture
- The Atlanta Support Center is conveniently located near shopping, dining, and entertainment options
- Atlanta offers a humid subtropical climate with mild winters and hot, humid summers
Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (with flexibility based on business needs)
ASSUMPTION: Working in a corporate headquarters environment may offer more structured work hours and access to resources compared to a field or remote setting.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- In-person or virtual interview with the hiring manager and team members
- Background check and offer extension
Key Assessment Areas:
- Excel skills and data analysis
- Project management and organizational skills
- Cross-functional collaboration and communication
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on project management, Excel, and marketing support
- Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's culture
- Prepare examples of your marketing support work and be ready to discuss them during the interview
ATS Keywords: Excel, project management, marketing support, budget management, cashflow management, cross-functional collaboration, agency collaboration, regional advertising, marketing portal administration, field operations communication, marketing activation
ASSUMPTION: Applicants should focus on demonstrating their strong Excel skills, project management experience, and ability to work effectively with cross-functional teams and agencies.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Word, PowerPoint)
- Marketing portal platforms (e.g., Aprimo, Brandfolder)
- Project management tools (e.g., Asana, Trello)
- Cross-functional collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Innovation
- Collaboration
- Accountability
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Results-driven and data-informed decision-making
- Adaptability and flexibility
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with cross-functional teams and agencies?
- Do you have strong Excel skills and a keen attention to detail?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have strong Excel skills will likely be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with large datasets and complex Excel models
- Occasional travel for regional marketing activations and events
- Adapting to changes in business priorities and marketing strategies
ASSUMPTION: Successful candidates will be organized, detail-oriented, and able to manage multiple projects effectively while working collaboratively with cross-functional teams.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Operations Coordinator position in other organizations
- Inspire Brands offers a unique opportunity to work across multiple iconic restaurant brands within a single company
- Career progression may involve transitioning to a Senior Coordinator or Manager role within marketing operations or exploring other marketing or corporate functions within the organization
ASSUMPTION: Applicants should research similar roles in other companies to better understand the market and competitive landscape for this type of position.
📝 Sample Projects
- Developing and maintaining regional advertising budgets and cashflow forecasts
- Administering and updating the marketing portal to ensure accurate and up-to-date information
- Collaborating with field operations to communicate marketing initiatives and support regional activations
- Assisting with system business initiative projects, including coordinating status, timeline, and document tracking
ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities the Coordinator, Marketing Operations may be expected to perform in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and teams within the organization?
- What opportunities are there for professional development and growth within this role?
- How does the company support work-life balance for its employees?
- What is the typical career path for someone in this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience and skills, focusing on project management, Excel, and marketing support
- Write a cover letter that demonstrates your understanding of the role and your fit with the company's culture
- Prepare examples of your marketing support work and be ready to discuss them during the interview
- Follow up with the hiring manager or talent acquisition team one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
