Coordinator, Paid Social

📌 Core Information 🔹 Job Title: Coordinator, Paid Social 🔹 Company: OMG23 (Omnicom Media Group) 🔹 Location: Burbank, California 🔹 Job Type: Hybrid (3 days in-office per week) 🔹 Category: Advertising & Marketing 🔹 Date Posted: April 9, 2025 🚀 Job Overview Key aspects of this role include: - Managing paid social media campaigns for iconic entertainment brands - Collaborating with cross-functional teams to plan and execute advertising strategies - Analyzing campaign performance and optimizing ad spend - Working with cutting-edge social media platforms and tools - Contributing to a dynamic and creative work environment ASSUMPTION: This role requires a strong understanding of the entertainment industry and its target audiences. Familiarity with Disney's brands and their unique marketing needs is a plus. 📋 Key Responsibilities 🌟 Paid Social Management - Utilize social management tools such as Meta, TikTok, Reddit, and Snapchat to set up ads and targeting for execution - Pull and analyze audience reports to inform campaign strategies - Assist in the creation of weekly and one-off reporting for campaign performance - Compile and file campaign screenshots for record-keeping and compliance - QA the data for campaign reports to ensure accuracy and completeness - Manage insertion orders and accounting information for campaigns 🌟 Paid Search Management - Perform day-to-day campaign activities for paid search campaigns on Google, Bing, YouTube, and other relevant platforms - Manage campaign activity, traffic ads, and monitor performance on a daily basis - Implement optimizations and analysis of campaigns to improve performance - Create reporting and data pulls to track campaign progress and inform decision-making - Manage billing and insertion orders for paid search campaigns - Pull competitive analysis and insights to stay ahead of industry trends ASSUMPTION: This role requires strong attention to detail, excellent organizational skills, and the ability to manage multiple campaigns simultaneously. 🎯 Required Qualifications Education: - Bachelor’s degree in Marketing, Communications, or a related field Experience: - 1-2 years of experience in online marketing, with a focus on paid social and search engine marketing Required Skills: - Basic understanding of online marketing, including SEM, SEO, display, and paid social - Demonstrated strong work ethic and time management skills - Analytical mindset with strong problem-solving skills - Strong organizational skills; excellent communicator; proven team player - Proficiency in Excel and Word; familiarity with PowerPoint is a plus Preferred Skills: - Experience with Google AdWords, Bing Ads Editor, and DoubleClick Search - Knowledge of the entertainment industry and its target audiences - Familiarity with Disney's brands and their unique marketing needs ASSUMPTION: Candidates with relevant industry experience and a passion for entertainment marketing will be prioritized. 💰 Compensation & Benefits Salary Range: $40,000 - $45,000 per year (based on experience and performance) Benefits: - Health, vision, and dental insurance - 401(k) with company match - Healthcare and dependent care flexible spending accounts - Vacation, sick, and personal days - Paid parental and medical leave - STD/LTD insurance benefits Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and market conditions. 📌 Applicant Insights 🔍 Company Context Industry: Advertising & Marketing Company Size: 201-500 employees Founded: 2014 Company Description: OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+, and multiple television networks. We plan, buy, and implement integrated ad campaigns for iconic entertainment brands, working closely with Disney to deliver innovative and effective marketing solutions. Company Specialties: - Media planning and buying - Digital marketing - Creative services - Data analytics and insights Company Website: omg.com/careers/us/omg23 ASSUMPTION: OMG23's size and focus on the entertainment industry provide a unique opportunity for candidates to work on high-profile campaigns and develop their skills in a dynamic and creative environment. 📊 Role Analysis Career Level: Entry-level to mid-level Reporting Structure: This role reports directly to the Paid Social Manager and collaborates with cross-functional teams, including account managers, creatives, and data analysts. Work Arrangement: Hybrid (3 days in-office per week, with flexibility to align with team needs) Growth Opportunities: - On-the-job training and mentorship opportunities - Career progression within the paid social and search teams - Exposure to various aspects of the advertising industry, fostering well-rounded skill development ASSUMPTION: OMG23's commitment to employee growth and development provides ample opportunities for candidates to advance their careers within the company. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with state-of-the-art technology and amenities Office Location: 4000 W Alameda Ave, Burbank, CA 91505 Geographic Context: - Burbank is located in the Greater Los Angeles area, offering a mix of urban and suburban living options - The city is known for its vibrant entertainment industry and diverse cultural scene - The office is conveniently located near major highways and public transportation options Work Schedule: Monday-Friday, 9:00 AM - 5:30 PM (with flexibility for hybrid work arrangement) ASSUMPTION: Burbank's central location and vibrant atmosphere provide an ideal setting for candidates seeking a dynamic and engaging work environment. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screen with the hiring manager 3. In-person or virtual interview with the Paid Social Manager and a team member 4. Final interview with the Director of Paid Social and the hiring manager Key Assessment Areas: - Cultural fit and alignment with OMG23's values - Problem-solving skills and analytical mindset - Campaign management and optimization abilities - Communication and collaboration skills Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills for this role - Prepare examples of your past campaign successes and challenges overcome - Research OMG23 and Disney to demonstrate your understanding of the company and its clients ATS Keywords: Paid Social, Paid Search, Campaign Management, Social Media, Google AdWords, Bing Ads Editor, DoubleClick Search, Online Marketing, Entertainment Industry, Disney ASSUMPTION: OMG23's interview process is designed to evaluate candidates' skills, experience, and cultural fit, ensuring the best possible match for the role and the company. 🛠️ Tools & Technologies - Social media management platforms (Meta, TikTok, Reddit, Snapchat) - Paid search platforms (Google AdWords, Bing Ads Editor, DoubleClick Search) - Data analysis and visualization tools (Google Analytics, Tableau, Power BI) - Project management and collaboration tools (Asana, Microsoft Teams, Slack) - Microsoft Office Suite (Excel, Word, PowerPoint) ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process. 👔 Cultural Fit Considerations Company Values: - Creativity and innovation - Collaboration and teamwork - Accountability and integrity - Continuous learning and improvement - Diversity, equity, and inclusion Work Style: - Fast-paced and dynamic environment - Strong focus on teamwork and cross-functional collaboration - Data-driven decision-making and continuous optimization - Open and inclusive culture that values diverse perspectives Self-Assessment Questions: 1. How do your personal values align with OMG23's company values? 2. Describe a time when you had to adapt to a significant change in a project or work environment. How did you handle it, and what was the outcome? 3. How do you approach working with diverse teams, and how have you contributed to fostering an inclusive work environment in the past? ASSUMPTION: OMG23's culture emphasizes collaboration, innovation, and continuous learning, providing an ideal environment for candidates who thrive in dynamic and creative work settings. ⚠️ Potential Challenges 1. Workload fluctuations: Campaign demands may vary, requiring candidates to manage their time effectively and prioritize tasks accordingly. 2. Tight deadlines: Campaign timelines can be tight, necessitating strong time management and organizational skills to meet deadlines consistently. 3. Adapting to industry trends: The entertainment industry is constantly evolving, requiring candidates to stay up-to-date with the latest trends and adapt their strategies accordingly. 4. Managing multiple campaigns: Candidates must be able to juggle multiple campaigns simultaneously, ensuring each receives the attention it deserves while maintaining overall project timelines. ASSUMPTION: OMG23's supportive work environment and commitment to employee growth help candidates overcome these challenges and develop their skills in the process. 📈 Similar Roles Comparison 1. Paid Social Specialist: This role focuses more on day-to-day campaign execution and less on strategic planning and optimization compared to the Coordinator, Paid Social role. 2. Search Engine Marketing Specialist: This role is more focused on paid search campaigns and may not involve the same level of cross-functional collaboration as the Coordinator, Paid Social role. 3. Junior Account Executive: This role involves more client-facing responsibilities and less hands-on campaign management compared to the Coordinator, Paid Social role. ASSUMPTION: The Coordinator, Paid Social role offers a unique blend of strategic planning, hands-on campaign management, and cross-functional collaboration, setting it apart from similar roles in the industry. 📝 Sample Projects 1. Campaign Launch: Develop and execute a launch campaign for a new Disney film, utilizing various social media platforms and paid search channels to maximize reach and engagement. 2. Event Promotion: Create and manage a social media campaign to promote an upcoming Disney event, targeting specific demographics and optimizing ad spend to maximize ticket sales. 3. Brand Awareness: Design and implement a paid search and social media campaign to increase brand awareness for a Disney streaming service, focusing on user acquisition and retention strategies. ASSUMPTION: These sample projects demonstrate the diverse and challenging nature of the Coordinator, Paid Social role, requiring candidates to think strategically, adapt to changing circumstances, and deliver results-driven campaigns. ❓ Key Questions to Ask During Interview 1. How does OMG23 support the professional development of its employees, particularly in the paid social and search teams? 2. Can you describe a recent campaign that the team worked on, and what were the key challenges and successes? 3. How does OMG23 approach work-life balance, especially for hybrid and remote team members? 4. What are the most important qualities you look for in a successful Coordinator, Paid Social candidate? 5. How does OMG23 foster a culture of innovation and continuous learning, and how does this role contribute to that culture? ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: https://omg.com/careers/us/omg23?gh_jid=4700953007 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role 3. Prepare examples of your past campaign successes and challenges overcome 4. Research OMG23 and Disney to demonstrate your understanding of the company and its clients 5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the position ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.