- Job Title: Coordinator, Partnership Marketing
- Company: NASCAR
- Location: Daytona Beach, FL
- Job Type: Full-Time
- Category: Spectator Sports
- Date Posted: April 4, 2025
- Experience Level: 2-5 years
🚀 Job Overview
Key aspects of this role include:
- Managing partner relationships and activations
- Coordinating with account managers for contract planning and execution
- Evaluating partner activations for contractual fulfillment
- Conducting research and gathering data for the Partnership Marketing team
- Managing event logistics and serving as a primary point-of-contact at select events
- Managing the creative approval process and department databases
- Contributing to the management of the department's budget
*ASSUMPTION:* This role requires a high level of organization, strong communication skills, and the ability to multitask and manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Oversee day-to-day relationship, engagement, and management of assigned partners
✅ Work closely with account managers in planning, fulfillment, and execution of partner contracts
✅ Evaluate Partner activations to ensure contractual fulfillment of partner obligations
✅ Lead research for the Partnership Marketing team; work closely with other departments on customized research as needed
✅ Proactively identify, review, and fulfill internal and external stakeholder logistical requests and needs for successful at-track events throughout the season
✅ Serve as primary point-of-contact at select events
✅ Manage the creative approval process for partner marketing and advertising
✅ Build presentations, track social media metrics, and gather data as needed
✅ Manage the documentation of partner data; interpret data for inclusion in reports and contract summaries
✅ Manage department databases
✅ Actively participate in the management of the department’s budget
*ASSUMPTION:* The role involves a significant amount of travel, including weekends, and requires strong attention to detail and the ability to work well under pressure.
🎯 Required Qualifications
- Education: Bachelor’s Degree in Marketing, Partnership Marketing, or a related field
- Experience: 2+ years’ experience in marketing, partnership marketing, or a related field
- Required Skills:
- Strong working knowledge of social media platforms
- Excellent communication skills
- Strong organizational skills
- Strong customer service skills
- Strong computer skills, including advanced PowerPoint experience
- Ability to travel 35%, including weekends
- Preferred Skills:
- Agency experience
*ASSUMPTION:* While not explicitly stated, a strong understanding of the sports industry and NASCAR's specific market would be beneficial for this role.
💰 Compensation & Benefits
- Salary Range: $45,000 - $60,000 per year (Based on industry standards for similar roles and experience levels)
- Benefits:
- Competitive salaries
- Solid benefits package focused on wellness
- Opportunities for growth and development
- Working Hours: Full-time, with a flexible schedule that may include evenings and weekends due to event requirements
*ASSUMPTION:* The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
- Industry: Spectator Sports
- Company Size: 5,001-10,000 employees
- Founded: 1948
- Company Description:
- NASCAR is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities.
- They sanction races in three national series, four international series, four regional series, and a local grassroots series.
- NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA.
- Company Specialties: Sports, entertainment, and racing
📊 Role Analysis
- Career Level: Mid-level
- Reporting Structure: This role reports directly to the Manager, Partnership Marketing.
- Work Arrangement: On-site, with a significant amount of travel required, including weekends.
- Growth Opportunities:
- Potential advancement to a Senior Coordinator or Manager role within the Partnership Marketing department.
- Opportunities to work on high-profile events and projects, gaining valuable experience and exposure.
🌍 Location & Work Environment
- Office Type: On-site, with a flexible work schedule that may include evenings and weekends.
- Office Location(s): Daytona Beach, FL
- Geographic Context:
- Daytona Beach is located in Florida, with a subtropical climate and a population of approximately 61,000 people.
- The area is known for its beaches, motorsports, and tourism industry.
- Work Schedule: Full-time, with a flexible schedule that may include evenings and weekends due to event requirements.
💼 Interview & Application Insights
- Typical Process: Phone screen → In-person interview → Final interview → Job offer
- Key Assessment Areas:
- Knowledge of marketing and partnership marketing principles
- Ability to manage multiple projects and priorities
- Strong communication and interpersonal skills
- Attention to detail and ability to work well under pressure
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your understanding of the sports industry and NASCAR's specific market.
- Research NASCAR's company culture and values to ensure a good fit.
- ATS Keywords: Partnership Marketing, Marketing, Event Management, Social Media, Data Interpretation, Contract Fulfillment, Customer Service, Communication, Organization, Logistical Management, Research, Creative Approval, Presentation Building, Budget Management
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Project management tools (Asana, Trello, etc.)
- Data analysis tools (Google Analytics, Tableau, etc.)
👔 Cultural Fit Considerations
- Company Values: Passion, Integrity, Teamwork, Innovation, Excellence
- Work Style: Fast-paced, collaborative, results-driven, and customer-focused
- Self-Assessment Questions:
- How do you stay organized and manage multiple projects and priorities?
- Can you provide an example of a time when you had to work well under pressure to meet a deadline?
- How do you approach building and maintaining strong relationships with clients or partners?
⚠️ Potential Challenges
- The role requires a significant amount of travel, including weekends, which may impact work-life balance.
- The fast-paced and high-pressure nature of the role may be challenging for some individuals.
- The role requires a strong understanding of the sports industry and NASCAR's specific market, which may be difficult for candidates without relevant experience.
📈 Similar Roles Comparison
- How this role differs from related positions: This role is focused specifically on partnership marketing within the sports industry, whereas related positions may be more general in nature or focused on other aspects of marketing or event management.
- Industry-specific context: The sports industry is highly competitive and fast-paced, with a strong emphasis on results and customer satisfaction.
- Career path comparison: This role provides an opportunity to gain valuable experience in partnership marketing and event management, with potential advancement to a Senior Coordinator or Manager role within the Partnership Marketing department.
📝 Sample Projects
- Coordinating a successful at-track event, including managing logistics, vendor relationships, and on-site operations.
- Conducting research on potential partnership opportunities and presenting findings to the Partnership Marketing team.
- Managing the creative approval process for a high-profile partner marketing campaign.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role contribute to the overall success of NASCAR and its partners?
- What opportunities are there for growth and development within the Partnership Marketing department?
- How does NASCAR support work-life balance for employees in this role?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.nascar.com/).
- Customize your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for your interview by researching NASCAR's company culture and values, and practicing your responses to common interview questions.
- Follow up with the hiring manager within 24 hours of your interview to express your appreciation and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
