Copy and Content Writer

📌 Core Information

🔹 Job Title: Copy & Content Writer

🔹 Company: Integral Memory Plc

🔹 Location: Wembley, London (nearest station: Neasden)

🔹 Job Type: Full Time (Hybrid: up to 3 days in office)

🔹 Category: Marketing

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (up to 3 days remote)

🚀 Job Overview

Key aspects of this role include:

• Crafting engaging copy for various marketing materials
• Collaborating with teams to enhance brand narratives
• Optimizing content for SEO and ensuring consistency across all written materials
• Working closely with the Head of Marketing and other teams

ASSUMPTION: This role requires a strong balance of creativity and technical skills, with a focus on both commercial copywriting and narrative-driven content.

📋 Key Responsibilities

✅ Craft clear, engaging copy for product packaging, brochures, press releases, and online listings across our LED and Memory divisions.

✅ Apply a clear message hierarchy in all content creation, ensuring every asset has a defined objective and call to action that aligns with audience intent and channel best practices.

✅ Collaborate with marketing, design, and content teams to bring brand and tactical campaigns to life across multiple touchpoints.

✅ Help refine our Tone of Voice (TOV) guidelines and ensure consistency across written materials, especially social and web content.

✅ Plan and manage the content calendar, supporting product launches, seasonal campaigns, and evergreen storytelling.

✅ Write compelling case studies and brand narratives by liaising with sales, product managers, and visual content creators.

✅ Optimize content for SEO and integrate high-intent keywords into landing pages, Amazon listings, and blog articles.

✅ Develop engaging product descriptions and ensure all written content is proofed and on-brand before publication.

✅ Propose and implement content improvements for existing materials to enhance consistency, clarity, and customer relevance.

✅ Contribute to press releases, PR materials, and email campaigns with a strong creative hook and clear, consistent messaging that supports campaign objectives.

✅ Support broader marketing communications planning and persona-driven messaging with clear and targeted calls-to-action (CTAs).

ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to work effectively in a fast-paced, deadline-driven environment.

🎯 Required Qualifications

Education: A relevant degree in Marketing, English, Journalism, or Communications.

Experience: Minimum 5 years' experience writing for product-led and/or technology-driven brands.

Required Skills:

• Strong portfolio showcasing both commercial copywriting and narrative-driven content
• Experience crafting content for both B2B and B2C audiences across a variety of channels
• Ability to simplify technical features into clear consumer benefits with a customer-first mindset
• Familiarity with SEO principles, content planning, and publishing processes
• Understanding of customer journeys, shopper psychology, and persuasive storytelling
• Meticulous attention to detail, exceptional grammar, and strong proofreading skills
• Excellent collaboration skills and ability to work in a fast-paced, deadline-driven environment

Preferred Skills:

• Experience with content management systems (CMS)
• Fluency in additional languages
• Knowledge of the technology industry

ASSUMPTION: Candidates should have a strong background in writing for technology-driven brands and a proven track record of crafting engaging, on-brand content.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on experience and qualifications)

Benefits:

• Competitive pension scheme
• Private healthcare and dental insurance
• Life assurance and income protection
• Generous holiday entitlement
• Flexible working hours and remote work options
• On-site parking and subsidized canteen
• Employee discounts on Integral products

Working Hours: Full-time (37.5 hours per week), with flexible working hours and up to 3 days remote work per week

ASSUMPTION: The salary range and benefits package are competitive for the industry and reflect the company's commitment to employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, specifically focused on data storage and LED lighting solutions

Company Size: Medium (51-200 employees), with a flat organizational structure and a collaborative work environment

Founded: 1989, with over 30 years of experience in the technology sector

Company Description:

• Integral Memory Plc is a long-established and fast-growing technology company founded in the UK over 30 years ago
• It has grown into a highly successful and financially independent international business with offices in London and across Europe
• The company operates two divisions: Integral Memory and Integral LED Lighting

Company Specialties:

• Memory Cards, DRAM, Flash, USB Flash Drives, Secure USB, FIPS 140-2 Approved, SSD, Own Brand Solutions
• LED Lighting, Content Preloading and Duplication, COMPACTFLASH, CARD READERS, KLEVV GAMING, SAMSUNG, MSATA, NVME, MICRO SD, DDR5, CFEXPRESS, and SATA

Company Website: www.integralmemory.com

ASSUMPTION: Integral Memory Plc is a well-established company with a strong reputation in the technology industry, offering a dynamic and innovative work environment.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the marketing function and the broader organization

Reporting Structure: The Copy & Content Writer will report directly to the Head of Marketing and collaborate with various teams, including product, design, content, and sales

Work Arrangement: Hybrid, with up to 3 days remote work per week, offering a flexible balance between on-site and remote work

Growth Opportunities:

• Progression within the marketing function, such as senior copywriter or content manager roles
• Expansion into other areas of the business, such as product management or marketing strategy
• Potential opportunities in the company's LED lighting division or international offices

ASSUMPTION: This role offers a clear path for career progression and the opportunity to make a significant impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Modern, open-plan office with dedicated workspaces and collaborative areas

Office Location(s): Unit 6 Iron Bridge Close, Iron Bridge Business Park, London, NW10 0UF, GB

Geographic Context:

• The office is located in Wembley, with easy access to public transportation, including the Neasden tube station
• The area offers a mix of urban and suburban environments, with nearby amenities and green spaces
• The office is situated near major road networks, providing convenient access to other parts of London and the surrounding areas

Work Schedule: Full-time (37.5 hours per week), with flexible working hours and up to 3 days remote work per week

ASSUMPTION: The office location offers a convenient and accessible work environment, with a mix of on-site and remote work options to suit individual preferences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• On-site or virtual interview with the Head of Marketing and a member of the marketing team
• Final round interview with the CEO or another senior stakeholder
• Background and reference checks

Key Assessment Areas:

• Writing samples and portfolio review
• Cultural fit and alignment with company values
• Problem-solving and critical thinking skills
• Adaptability and ability to work in a fast-paced environment
• Technical skills, including SEO knowledge and familiarity with content management systems

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a portfolio of your best work, showcasing both commercial copywriting and narrative-driven content
• Prepare for interview questions by researching the company, its products, and industry trends
• Be ready to discuss your approach to SEO and content optimization
• Demonstrate your understanding of the company's brand and marketing objectives

ATS Keywords: Copywriting, Content Writing, SEO, B2B Marketing, B2C Marketing, Collaboration, Proofreading, Content Planning, Customer Experience, Narrative Development, Technical Writing, Attention to Detail, Brand Messaging, Campaign Support, Storytelling, Marketing Communications

ASSUMPTION: The application process will focus on assessing your writing skills, cultural fit, and technical competencies, with a strong emphasis on your portfolio and interview performance.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Content management systems (CMS) such as WordPress or Adobe Experience Manager
• SEO tools such as Google Search Console, SEMrush, or Ahrefs
• Project management tools such as Asana, Trello, or Jira
• Design tools such as Adobe Creative Suite or Sketch

ASSUMPTION: Familiarity with relevant tools and technologies will be essential for success in this role, with a focus on writing, SEO, and content management.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Pushing the boundaries of what's possible in data storage and lighting solutions
• Reliability: Ensuring consistent quality and performance in all products and services
• Customer Focus: Prioritizing customer needs and delivering exceptional experiences
• Collaboration: Working together to achieve shared goals and drive success
• Integrity: Upholding ethical standards and acting with honesty and transparency

Work Style:

• Dynamic and fast-paced, with a focus on meeting tight deadlines and delivering high-quality work
• Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
• Adaptable and flexible, with a willingness to take on new challenges and learn from feedback
• Creative and innovative, with a passion for pushing boundaries and challenging the status quo

Self-Assessment Questions:

• How do your personal values align with Integral Memory Plc's company values?
• Can you provide an example of a time when you had to meet a tight deadline and deliver high-quality work under pressure?
• How do you approach collaboration and working with diverse teams to achieve shared goals?
• Can you describe a situation where you had to learn a new tool or technology to complete a project successfully?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with the company's values and work style, with a focus on innovation, collaboration, and customer focus.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
• Candidates may need to adapt to changes in the marketing strategy or content requirements
• The role may involve working with complex technical information and translating it into clear, consumer-friendly content
• The company's hybrid work arrangement may present challenges for candidates who prefer a fully on-site or fully remote work environment

ASSUMPTION: Candidates should be prepared to face these potential challenges and demonstrate their ability to thrive in a dynamic, fast-paced work environment.

📈 Similar Roles Comparison

• Unlike traditional copywriting roles, this position requires a strong focus on narrative-driven content and storytelling
• Compared to content marketing roles, this position places a greater emphasis on commercial copywriting and product-led marketing
• This role offers a unique blend of B2B and B2C marketing experience, with a focus on both technical and consumer audiences

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from similar positions in the industry.

📝 Sample Projects

• Developing engaging product descriptions for Integral's range of memory cards, USB drives, and SSD solutions
• Crafting compelling case studies that highlight the company's innovative lighting solutions and their impact on various industries
• Creating persuasive marketing materials for Integral's LED lighting products, such as brochures, datasheets, and email campaigns

ASSUMPTION: These sample projects demonstrate the range of content creation and marketing initiatives required for this role, with a focus on both commercial copywriting and narrative-driven content.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to brand storytelling and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as product and sales, to ensure consistent messaging and brand alignment?
• What are the biggest challenges facing the marketing team in the next 12-24 months, and how can this role help address them?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide an example of a successful marketing campaign led by the company, and how the Copy & Content Writer contributed to its success?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's marketing objectives, enabling you to make an informed decision about the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://integral.applytojob.com/apply/kUwwVw3jRa/Copy-And-Content-Writer
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare a portfolio of your best work, showcasing both commercial copywriting and narrative-driven content
• Research the company, its products, and industry trends to demonstrate your understanding and enthusiasm for the role
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.