📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: JD Sports Iberia
🔹 Location: Lisbon, Portugal
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site with flexible remote work
🚀 Job Overview
Key aspects of this role include:
- Creating engaging copy across various touchpoints, adopting the brand's tone of voice
- Proficient use of Microsoft Office and other relevant systems for daily tasks
- Collaborating with multiple teams, including digital marketing, content, social, trade, and the creative studio
- Adapting to a dynamic, fast-paced retail environment
ASSUMPTION: This role requires strong communication skills, creativity, and the ability to work well within a team. The ideal candidate will be comfortable with a varied workload and able to adapt to changes quickly.
📋 Key Responsibilities
✅ Copy Creation: Produce engaging product descriptions, blog posts, and CRM communications, ensuring the brand's tone of voice is consistently maintained
✅ SEO & Content Management: Apply introductory SEO skills and format blog copy into WordPress using basic HTML
✅ Collaboration: Work closely with various teams to ensure copy aligns with marketing, product, and sport messages
✅ Adaptability: Quickly adapt to changes in workload and priorities
ASSUMPTION: The role may require occasional overtime or weekend work to meet project deadlines, particularly during peak retail seasons.
🎯 Required Qualifications
Education: Bachelor's degree in Translation and Interpreting, English Language and Literature, Advertising, or a related field
Experience: 3 years of experience as a copywriter, preferably in the retail sector
Required Skills:
- Fluent English (C1) and Portuguese (Bilingual)
- Proficiency in Microsoft Office, GUI, Shogun, Fredhopper, PIM, WordPress, and HTML
- Strong communication and creative writing skills
- Ability to work well within a team and adapt to changes quickly
Preferred Skills:
- Experience with CRM systems
- Familiarity with retail-specific digital tools
ASSUMPTION: While not explicitly stated, a strong understanding of the retail sector and its trends would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (Estimated based on market research for mid-level copywriter roles in Lisbon)
Benefits:
- Hybrid work arrangement
- Staff discount on qualifying purchases across Group retail stores and online
- Free gym facilities
- Flexible benefits: restaurant ticket, transportation ticket, health insurance
- Personal development opportunities and continuous professional development
Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime or weekend work
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Lisbon. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Sports Fashion, Street & Premium Fashion, Outdoors, and Gyms)
Company Size: Large (5,001-10,000 employees globally, with a significant presence in Iberia)
Founded: 1981, with expansion into the Spanish market in 2012
Company Description:
- JD Sports Iberia is a leading omnichannel retailer, offering a wide range of sports, fashion, and outdoor products
- They combine physical and digital retail to provide a compelling consumer proposition
- The company is committed to inspiring its people to reach higher levels of performance and encourages creativity and alternative solutions
Company Specialties:
- Retail and commerce
- Sports fashion
- Street and premium fashion
- Outdoors and gyms
Company Website: JD Sports Iberia
ASSUMPTION: JD Sports Iberia values diversity and inclusion, fostering an environment where all employees can thrive regardless of their background or identity.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: The Copywriter will report directly to the Marketing or Communications Manager
Work Arrangement: Hybrid (On-site and remote work), with a focus on collaboration and teamwork
Growth Opportunities:
- Progression within the marketing and communications department
- Expansion into other areas of the business, such as digital marketing or content creation
- International opportunities within the JD Group, with a presence in over 30 markets worldwide
ASSUMPTION: The role may involve occasional travel to JD Sports Iberia's headquarters in Alicante, Spain, for team meetings or training sessions.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and remote work)
Office Location(s): Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, known for its vibrant culture, historic sites, and coastal location
- The office is located in the Vasco da Gama district, offering easy access to public transportation and amenities
- The city offers a high quality of life, with a mild climate, rich history, and diverse cultural scene
Work Schedule: Monday to Friday, with occasional overtime or weekend work as needed
ASSUMPTION: The role may require occasional on-site work to collaborate with other teams and attend meetings, but the company offers flexibility for remote work as well.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Initial screening by the talent team
- First-stage meeting with the talent team
- Interview with the hiring manager
Key Assessment Areas:
- Communication and writing skills
- Creativity and adaptability
- Teamwork and collaboration
- Understanding of the retail sector and its trends
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Provide examples of your copywriting work, demonstrating your ability to adopt different brand voices
- Prepare questions to ask during the interview, showing your interest in the role and the company
ATS Keywords: Copywriter, Retail, Brand Voice, SEO, WordPress, HTML, Marketing, Communications, Teamwork, Collaboration, Adaptability
ASSUMPTION: The application process may take up to two weeks, with successful candidates contacted for a first-stage meeting with the talent team.
🛠️ Tools & Technologies
- Microsoft Office (Word, Excel, PowerPoint)
- GUI, Shogun, Fredhopper, PIM
- WordPress
- HTML
- CRM systems (e.g., Salesforce, HubSpot)
ASSUMPTION: Familiarity with additional digital tools and platforms may be required, depending on the specific needs of the role.
👔 Cultural Fit Considerations
Company Values:
- Inspiring our people to reach higher levels of performance
- Encouraging creativity and alternative solutions
- Fostering a collaborative and inclusive work environment
Work Style:
- Dynamic and fast-paced
- Team-oriented and collaborative
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have strong communication and creative writing skills?
- Are you comfortable working within a team and adapting to changes quickly?
- Do you have a good understanding of the retail sector and its trends?
ASSUMPTION: JD Sports Iberia values diversity and inclusion, fostering an environment where all employees can thrive regardless of their background or identity.
⚠️ Potential Challenges
- Meeting tight deadlines during peak retail seasons
- Adapting to a varied workload and changing priorities
- Occasional travel to JD Sports Iberia's headquarters in Alicante, Spain
- Working in a fast-paced, dynamic retail environment
ASSUMPTION: The role may require occasional overtime or weekend work to meet project deadlines, particularly during peak retail seasons.
📈 Similar Roles Comparison
- Unlike some marketing roles, this position focuses primarily on copywriting and content creation, rather than strategy or management
- While the role is based in Lisbon, the company has a strong international presence, offering opportunities for growth and development
- This role may provide a good starting point for a career in marketing or communications within the retail sector
ASSUMPTION: The role may offer opportunities for progression within the marketing and communications department or expansion into other areas of the business.
📝 Sample Projects
- Creating engaging product descriptions for various categories, such as sportswear, footwear, and outdoor equipment
- Writing blog posts to support marketing, product, and sport messages, while maintaining the brand's tone of voice
- Formatting blog copy into WordPress using basic HTML and applying introductory SEO skills
ASSUMPTION: The specific projects and tasks may vary depending on the company's current priorities and marketing campaigns.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing and communications strategy for JD Sports Iberia?
- What opportunities are there for growth and development within the marketing and communications department?
- How does JD Sports Iberia support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: The interview process may involve multiple stages, allowing candidates to ask questions at each stage.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the JD Sports Iberia careers page
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your copywriting work, demonstrating your ability to adopt different brand voices
- Prepare questions to ask during the interview, showing your interest in the role and the company
- Follow up with the hiring manager one week after your interview, expressing your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
