📌 Core Information
🔹 Job Title: Digital Marketing Specialist
🔹 Company: BryceTech
🔹 Location: Dayton, Ohio, United States
🔹 Job Type: Full-time
🔹 Category: Engineering Services
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing engaging digital marketing strategies for the Air Force's AFWERX program.
- Creating and maintaining high-quality content across various platforms.
- Collaborating with the Air Force Small Business and Innovation Research Program Management Office (PMO).
- Utilizing data-driven insights to refine content and marketing strategies.
ASSUMPTION: This role requires a strong understanding of digital marketing strategies and tools, with a preference for candidates having experience in a military or government context.
📋 Key Responsibilities
✅ Develop engaging digital marketing strategies to promote organizational goals and initiatives.
✅ Implement and manage high-quality content, including digital media, videos, graphics, and other visual elements, across various platforms.
✅ Use data-driven insights to refine content and marketing strategies for better quality and performance.
✅ Collaborate across the organization for critical insights to inform high-quality and effective communication products.
✅ Use current market trends to inform best practices in digital marketing and communication strategies.
✅ Ensure content is aligned with the organizational goals and brand guidelines for consistent and cohesive messaging.
✅ Create and implement social media strategies across different platforms.
✅ Improve communication products to capture target audiences and achieve target engagement goals.
ASSUMPTION: The role may require occasional travel to meet with clients or attend industry events.
🎯 Required Qualifications
Education: Degree or certificate in marketing, communications, or a related field (or equivalent experience)
Experience: 3+ years of experience working in digital marketing, preferably with a military or government context.
Required Skills:
- Strong understanding of digital marketing tools, strategies, and tactics. Experience with utilizing search engines.
- Basic knowledge of web development and improving user experience.
- Proficient in digital marketing and communications tools.
- Dynamic interpersonal skills to interact with all levels of management.
- A collaborative and engaging nature.
- Proactive mindset and ability to use critical thinking skills to inform decision-making.
- Ability to be flexible and adapt to different priorities in a fast-paced environment.
- Excellent work ethic and excellent organizational, written, and verbal communication skills with the ability to tailor messaging to different audiences.
Preferred Skills:
- Experience with the Air Force or other military branches.
- Familiarity with government contracting processes.
ASSUMPTION: A secret clearance is required for this role, as indicated in the qualifications section.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for digital marketing specialists with 2-5 years of experience in the Dayton, Ohio area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for occasional travel or project demands.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: BryceTech operates in the engineering services industry, focusing on complex technology domains such as aerospace, biosecurity, and defense.
Company Size: BryceTech has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: BryceTech was founded in 2017 and has since established itself as a trusted leader in its field, working with prominent clients such as NASA, DoD, HHS, DHS, and other civil and national security agencies.
Company Description:
- BryceTech specializes in systems engineering, advanced analytics, and strategic advisory support.
- The company presents a compelling opportunity for strategic partnerships in the GovCon space.
- BryceTech has a proven track record of winning sought-after contracts, scaling high-performance teams, and executing on critical government missions.
Company Specialties:
- Space and Satellite
- Advanced Research and Development
- Cyber Security
- Acquisition Support
- Financial Management
- Program Management and Support
Company Website: http://brycetech.com/
ASSUMPTION: BryceTech's focus on complex technology domains and government clients may require candidates to have relevant experience or clearances.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring 3+ years of experience in digital marketing.
Reporting Structure: The Digital Marketing Specialist will report directly to the AFWERX program and collaborate with the Air Force Small Business and Innovation Research Program Management Office (PMO).
Work Arrangement: This is an on-site position, with occasional travel required.
Growth Opportunities:
- Potential career advancement within BryceTech's marketing department or related fields.
- Opportunities to work on high-profile projects and gain experience in the government contracting sector.
- Professional development opportunities through training and workshops.
ASSUMPTION: The growth opportunities for this role may be influenced by the candidate's performance, the organization's needs, and the availability of suitable positions.
🌍 Location & Work Environment
Office Type: BryceTech's headquarters is located in Alexandria, Virginia, with this role based in Dayton, Ohio. The office is a professional environment with a focus on collaboration and innovation.
Office Location(s): 1737 King St, Ste 601, Alexandria, Virginia 22314, US (Headquarters), and Dayton, Ohio (This role)
Geographic Context:
- Dayton, Ohio, is located in the Midwest region of the United States, offering a lower cost of living compared to coastal cities.
- The city has a diverse economy, with strengths in manufacturing, healthcare, and defense industries.
- Dayton is home to several major universities and offers various cultural and recreational opportunities.
Work Schedule: The work schedule for this role is typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for occasional travel or project demands.
ASSUMPTION: The work environment may require candidates to adapt to the unique needs and demands of government clients and projects.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference checks (if required)
- Job offer
Key Assessment Areas:
- Digital marketing skills and experience
- Understanding of the military or government context
- Communication and interpersonal skills
- Problem-solving and critical thinking abilities
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of digital marketing strategies and tools in your application materials.
- Showcase your ability to work collaboratively and adapt to different priorities in a fast-paced environment.
- If applicable, provide examples of your work or projects that showcase your digital marketing skills and experience.
ATS Keywords: Digital Marketing, Content Creation, Data Analysis, Collaboration, Social Media Strategy, User Experience, Communication, Critical Thinking, Flexibility, Organizational Skills, Interpersonal Skills, Proactive Mindset
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the organization.
🛠️ Tools & Technologies
- Digital marketing tools (e.g., Google Analytics, SEO tools, social media management platforms)
- Content creation tools (e.g., graphic design software, video editing tools)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's preferences and the project's needs.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Excellence
- Accountability
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and focused on continuous improvement
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you adaptable and able to handle changing priorities in a fast-paced environment?
- Do you have strong communication and interpersonal skills, with the ability to tailor messaging to different audiences?
ASSUMPTION: The cultural fit considerations for this role may be influenced by the specific needs and preferences of the hiring manager or the organization.
⚠️ Potential Challenges
- Working with government clients may require additional security clearances or background checks.
- The role may require occasional travel, which could disrupt personal or family schedules.
- The fast-paced environment may present challenges in managing multiple priorities and deadlines.
- The role may require working with sensitive or classified information, which could have additional security requirements.
ASSUMPTION: The potential challenges for this role may vary depending on the specific needs of the organization and the project.
📈 Similar Roles Comparison
- Compared to other digital marketing specialist roles, this position may require more experience or specific knowledge of the military or government context.
- In the engineering services industry, digital marketing specialists may work on projects with unique requirements or constraints compared to other industries.
- Career paths for digital marketing specialists in the engineering services industry may include opportunities for advancement within the organization or related fields.
ASSUMPTION: The comparison of similar roles may vary depending on the specific needs and preferences of the candidate or the organization.
📝 Sample Projects
- Developing and implementing a social media strategy for a government agency to increase engagement and awareness.
- Creating and managing high-quality content for a website or blog to improve user experience and SEO.
- Analyzing data from various sources to refine content and marketing strategies for better quality and performance.
ASSUMPTION: The sample projects provided are intended to illustrate the types of tasks and responsibilities that may be required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most significant challenges facing the Air Force's AFWERX program, and how can this role help address them?
- How does BryceTech support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does BryceTech ensure a positive work-life balance for its employees?
ASSUMPTION: The key questions to ask during the interview may vary depending on the specific needs and preferences of the candidate or the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of your work or projects that showcase your digital marketing skills and experience.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
