Copy Writer

📌 Core Information

🔹 Job Title: Copy Writer

🔹 Company: OOCA

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Full-Time

🔹 Category: Mental Health Care

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling content for communication campaigns and supporting SEO strategies.
• Developing, writing, and managing online content across all business units.
• Creating engaging content for blogs, websites, social media, and advertising campaigns.
• Building storyboards and scripts for motion-based content like promotional videos and VDOs.

ASSUMPTION: This role requires a strong focus on creative writing and storytelling, with a good understanding of SEO to ensure content visibility and reach.

📋 Key Responsibilities

✅ Craft compelling content for communication campaigns and support SEO strategies.

✅ Develop, write, and manage online content across all business units.

✅ Create engaging content for blogs, websites, social media, and advertising campaigns.

✅ Build storyboards and scripts for motion-based content like promotional videos and VDOs.

ASSUMPTION: The successful candidate will be able to adapt quickly to different content types and maintain a high level of creativity and engagement.

🎯 Required Qualifications

Education: Not specified (assumed relevant degree or equivalent experience)

Experience: 1-2 years of experience in content writing, creative writing, or related fields. Previous experience in a start-up or mental health-related organization is a plus.

Required Skills:

• Bilingual: Excellent command of Thai and English—both spoken and written.
• Solid SEO knowledge to enhance content visibility and reach.
• Strong writing skills with a sharp eye for grammar, tone, and storytelling.
• Able to research, adapt quickly, and present information in a creative and engaging way.
• Passionate about creative writing, editing, and bringing fresh ideas to the table.
• Outgoing and communicative—comfortable connecting and collaborating with others.
• A positive, can-do attitude, with the ability to multitask in a fast-paced environment.
• High attention to detail, with a strong sense of urgency and adaptability.
• Comfortable using AI-powered tools (like ChatGPT, Grammarly, etc.) to enhance content creation and workflow.

Preferred Skills: Not specified

ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their writing skills and creative content.

💰 Compensation & Benefits

Salary Range: The salary range for this role in Bangkok is typically between 30,000 - 50,000 THB per month, based on experience and industry standards.

Benefits:

• Health Insurance
• 100% Remote Work
• Annual Leave (12 days)
• Mental Health Counseling Sessions
• Social Security Insurance
• Provident Fund (conditions apply)
• Annual Health Check-up (conditions apply)
• Special Discount Home Loan Interest
• BYOD Policy: Personal laptops less than 3 years old are eligible for a 1,000 THB/month subsidy (registration required)

Working Hours: Full-time (40 hours/week), with flexible hours and a remote work arrangement.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: OOCA operates in the mental health care industry, focusing on telemental health services and employee-assisted programs.

Company Size: OOCA is a small company with 11-50 employees, providing a close-knit work environment where individual contributions can make a significant impact.

Founded: OOCA was founded in 2017, making it a relatively young and innovative company in the mental health care space.

Company Description:

• OOCA is an online platform that connects users with psychologists and psychiatrists via video calls on web, iOS, or Android apps.
• The company aims to provide accessible and convenient mental health services, focusing on telemental health and employee-assisted programs.
• OOCA fosters a supportive and inclusive work environment, with a strong emphasis on employee well-being and mental health.

Company Specialties:

• Telemental health
• Counseling and therapy services
• Employee-assisted programs
• HR tech and mental health solutions
• Psychiatry and psychology services
• Telemedicine and health tech
• Medicine and wellness

Company Website: https://ooca.co/linktree/

ASSUMPTION: OOCA's focus on mental health and employee well-being is likely to create a supportive and empathetic work environment.

📊 Role Analysis

Career Level: This role is suitable for early-career professionals looking to gain experience in content writing and creative storytelling within the mental health care industry.

Reporting Structure: The Copy Writer will likely report directly to the Marketing or Content Manager, working closely with other departments to create engaging and on-brand content.

Work Arrangement: This role offers a 100% remote work arrangement, allowing for flexible working hours and a better work-life balance.

Growth Opportunities:

• As a growing company, OOCA may offer opportunities for career progression and internal promotions as the business expands.
• This role provides an excellent opportunity to gain experience in content writing and creative storytelling within the mental health care industry.
• The remote work arrangement may also offer opportunities for professional development and skill-building in remote work best practices.

ASSUMPTION: The successful candidate will have opportunities to grow and develop their skills within the company, as OOCA continues to expand its services and reach.

🌍 Location & Work Environment

Office Type: Not applicable (100% remote work)

Office Location(s): Not applicable

Geographic Context:

• Bangkok is the capital and most populous city of Thailand, with a vibrant and diverse culture.
• The city offers a mix of traditional and modern attractions, with a rich history and numerous cultural landmarks.
• Bangkok is also known for its bustling nightlife, delicious street food, and shopping opportunities.

Work Schedule: Full-time (40 hours/week), with flexible hours and a remote work arrangement.

ASSUMPTION: The remote work arrangement may require self-motivation and time management skills to maintain productivity and focus.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and/or team members
• Skills assessment or writing test
• Final interview and decision

Key Assessment Areas:

• Writing skills and creativity
• SEO knowledge and understanding of content strategy
• Adaptability and quick learning
• Communication and collaboration skills
• Cultural fit and alignment with OOCA's values

Application Tips:

• Tailor your resume and cover letter to highlight your writing skills, creativity, and relevant experience in content writing or related fields.
• Include a portfolio or samples of your work that demonstrate your ability to create engaging and on-brand content.
• Prepare for the interview by researching OOCA's services, mission, and values, and be ready to discuss how your skills and experience align with the role and company.
• Be prepared to discuss your approach to SEO and content strategy, and how you would apply this knowledge to create effective content for OOCA.

ATS Keywords: Content Writing, Creative Writing, SEO, Storytelling, Research, Adaptability, Collaboration, Attention to Detail, AI Tools, Communication, Multitasking, Positive Attitude, Engaging Content, Blog Writing, Social Media, Script Writing

ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring manager or team.

🛠️ Tools & Technologies

• AI-powered content creation tools (e.g., ChatGPT, Grammarly)
• Content management systems (e.g., WordPress, HubSpot)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)
• Video editing and storyboard creation tools (e.g., Adobe Premiere Pro, Storyboarder)

ASSUMPTION: The successful candidate will be comfortable learning and using new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• #OOCAitsOK: OOCA encourages open and honest communication, creating a safe space for employees to express their thoughts and ideas.
• #WeWillListen: OOCA prioritizes active listening and empathy, fostering a supportive and inclusive work environment.
• #เรื่องของใจให้อูก้าดูแล: OOCA focuses on mental health and well-being, ensuring that employees have the resources and support they need to thrive.

Work Style:

• Self-motivated and results-driven
• Adaptable and quick to learn
• Collaborative and communicative
• Committed to OOCA's mission and values

Self-Assessment Questions:

• Do you feel comfortable working in a remote and self-directed environment?
• Are you passionate about mental health and well-being, and do you align with OOCA's mission and values?
• Do you have strong writing skills and a creative approach to storytelling?
• Are you comfortable using AI-powered tools and learning new technologies as needed?

ASSUMPTION: OOCA's focus on mental health and well-being is likely to create a supportive and empathetic work environment, with a strong emphasis on employee growth and development.

⚠️ Potential Challenges

• Working remotely may require self-motivation and time management skills to maintain productivity and focus.
• The fast-paced and dynamic nature of the role may present challenges in managing multiple projects and deadlines.
• The role may require working outside of regular business hours to accommodate time zones and client needs.
• The successful candidate may face challenges in balancing work and personal life, given the flexible and remote work arrangement.

ASSUMPTION: The successful candidate will be able to overcome these challenges by leveraging their skills, experience, and the support provided by OOCA.

📈 Similar Roles Comparison

• This role is similar to a Content Writer or Copywriter position in other industries, but with a focus on mental health care and telemental health services.
• Compared to other content writing roles, this position may offer unique challenges and opportunities related to the mental health care industry and remote work arrangement.
• Career progression in this role may lead to opportunities in marketing, communications, or content management within the mental health care industry.

ASSUMPTION: The successful candidate will be able to leverage their skills and experience in content writing and creative storytelling to excel in this role and contribute to OOCA's mission and values.

📝 Sample Projects

• Developing a series of blog posts on mental health and wellness topics, optimized for SEO and engagement.
• Creating social media content and advertising campaigns to promote OOCA's services and raise awareness about mental health.
• Writing and producing promotional videos and VDOs, including storyboards, scripts, and voiceovers.

ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities associated with this role, but the specific projects and priorities may vary depending on the company's needs and goals.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does OOCA support employee well-being and mental health, both for clients and employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does OOCA approach content strategy and SEO, and how will this role contribute to those efforts?
• What opportunities are there for professional development and growth within the company?

ASSUMPTION: These interview questions are intended to provide a sense of the types of information and insights that may be relevant to the successful candidate, but the specific questions and priorities may vary depending on the individual's needs and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your writing skills, creativity, and relevant experience in content writing or related fields.
• Prepare a portfolio or samples of your work that demonstrate your ability to create engaging and on-brand content.
• Research OOCA's services, mission, and values, and be ready to discuss how your skills and experience align with the role and company.
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.