📌 Core Information
🔹 Job Title: Copy Writer
🔹 Company: Moniepoint
🔹 Location: Remote, Nigeria
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Senior level (3-5+ years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Crafting persuasive and engaging copy for brand messaging, digital ads, social media, and video scripts.
- Collaborating with designers, art directors, strategists, and product teams to create high-quality copy.
- Developing storytelling frameworks and strategies for brand campaigns and promotional content.
- Staying updated on trending topics, cultural moments, and fintech industry news to craft relevant copy.
ASSUMPTION: This role requires a strong creative and strategic thinker who can balance big idea copies with clear, concise, and compelling writing for various platforms.
📋 Key Responsibilities
✅ Craft engaging, persuasive, and conversion-driven copy for brand and product messaging.
✅ Ensure all content aligns with Moniepoint’s tone of voice, audience insights, and brand guidelines.
✅ Conceptualize and write copy for digital ads, social media, and video scripts.
✅ Develop storytelling frameworks that enhance brand campaigns and promotional content.
✅ Collaborate with designers and art directors to pair copy with strong visuals.
✅ Collaborate with strategists to ensure copy aligns with creative strategy.
✅ Create attention-grabbing social media posts, captions, and short-form content.
✅ Develop storytelling strategies for social media engagement and audience growth.
✅ Stay updated on trending topics, cultural moments, and fintech industry news to craft relevant copy.
ASSUMPTION: The ideal candidate will have experience in copywriting or brand storytelling, with a strong portfolio showcasing their work across various formats.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
Experience: 3-5+ years of experience in copywriting or brand storytelling.
Required Skills:
- Proven ability to write persuasive and engaging copy for various platforms.
- Strong portfolio showcasing creative and strategic writing across multiple formats.
- Ability to write for different audiences, tones, and platforms (digital, print, video, product).
- Experience developing brand messaging, campaign copy, and social media content.
- Understanding of audience engagement and storytelling techniques.
- Ability to collaborate with designers and creative teams to execute ideas.
- Strong editing and proofreading skills with attention to grammar, clarity, and brand consistency.
Preferred Skills:
- Experience working in fintech, banking, or financial services.
- Knowledge of SEO best practices and digital content strategy.
- Familiarity with performance marketing and A/B testing for ad copy optimization.
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role, given the nature of the work and the company's target audience.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-senior level copywriters in Nigeria, the estimated salary range is ₦5,000,000 - ₦8,000,000 per annum. This range may vary depending on the candidate's experience and skills.
Benefits:
- Competitive compensation
- Benefits package
- Career growth opportunities
- Mentorship and training
- Professional development support
Working Hours: Full-time (40 hours/week) with flexible hours and a remote work culture.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. The benefits package may include health insurance, retirement plans, and other perks common to the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Moniepoint operates in the competitive and rapidly evolving fintech industry, focusing on financial services, payments, and business management tools.
Company Size: Moniepoint is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for growth and collaboration.
Founded: Moniepoint was founded in 2019 and has since grown to become one of Africa's leading fintech companies, processing billions of Naira in transactions monthly.
Company Description:
- Moniepoint is Africa’s all-in-one financial ecosystem, helping 10 million businesses and individuals access seamless payments, banking, credit, and business management tools.
- As Nigeria’s largest merchant acquirer, it powers most of the country’s Point of Sale (POS) transactions.
- Moniepoint is a fully remote tech company with a diverse workforce worldwide and is headquartered in London, with offices in the US, Nairobi, and Lagos.
Company Specialties:
- Financial Services
- Payments
- Business Management Tools
Company Website: http://www.moniepoint.com
ASSUMPTION: Moniepoint's success in the fintech industry is driven by its innovative approach to financial services and its commitment to empowering businesses and individuals across Africa.
📊 Role Analysis
Career Level: This role is suitable for mid-senior level copywriters with 3-5+ years of experience in copywriting or brand storytelling.
Reporting Structure: The Copy Writer will report directly to the Creative Director and collaborate with various teams, including designers, art directors, strategists, and product teams.
Work Arrangement: This is a fully remote role, allowing for flexibility and work-life balance.
Growth Opportunities:
- Progression to senior or lead copywriter roles within the creative team.
- Expansion into related roles, such as content strategy or brand management.
- Opportunities to work on high-impact campaigns and projects that drive business growth.
ASSUMPTION: Given Moniepoint's rapid growth and expansion, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Fully remote work culture with no physical office requirement.
Office Location(s): Remote work from anywhere in Nigeria.
Geographic Context:
- Nigeria is the largest economy in Africa, with a growing fintech industry and a young, tech-savvy population.
- The remote work arrangement allows for flexibility and work-life balance, enabling employees to live and work from various locations across the country.
- The fully remote work culture fosters diversity and inclusion, attracting talent from across Nigeria and beyond.
Work Schedule: Full-time (40 hours/week) with flexible hours and a focus on results and productivity.
ASSUMPTION: The fully remote work environment at Moniepoint encourages a healthy work-life balance and enables employees to work from locations that best suit their needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Application and portfolio review.
- Preliminary phone call with HR to discuss expectations, background, growth potential, career outlook, personality, and cultural fit.
- Take-home assessment to evaluate strategic writing skills and technical depth.
- Final executive conversation with the Creative Director, where the assessment is presented, and alignment with company values and principles is assessed.
Key Assessment Areas:
- Writing skills and creativity.
- Understanding of Moniepoint's brand, tone, and audience.
- Ability to work collaboratively and effectively with designers and other team members.
- Alignment with Moniepoint's values and principles.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include a strong portfolio showcasing your best writing projects and samples.
- Prepare for the take-home assessment by reviewing Moniepoint's brand guidelines and understanding their target audience.
- Research Moniepoint's company culture and values to ensure a strong fit during the final executive conversation.
ATS Keywords: Copywriter, Brand Storytelling, Creative Writing, Strategic Writing, Digital Ads, Social Media, Video Scripts, Collaboration, Editing, Proofreading, Fintech, Financial Services, Nigeria
ASSUMPTION: The application process at Moniepoint is designed to assess the candidate's writing skills, creativity, and cultural fit, ensuring the best possible match for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Project management tools (e.g., Asana, Trello, Jira)
- Content management systems (e.g., WordPress, HubSpot, Contentful)
ASSUMPTION: While not explicitly stated, proficiency in industry-standard tools and technologies is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Empowerment
Work Style:
- Creative and strategic thinking
- Attention to detail
- Time management and multitasking
- Collaborative and team-oriented approach
- Adaptability and flexibility
Self-Assessment Questions:
- Do you have a strong portfolio showcasing your creative and strategic writing across various formats?
- Are you comfortable working remotely and collaborating with diverse teams?
- Do you thrive in a fast-paced, innovative environment, and can you adapt to change quickly?
- Are you passionate about Moniepoint's mission to enable financial happiness for every African, everywhere?
ASSUMPTION: Moniepoint values candidates who are creative, collaborative, and customer-focused, with a strong commitment to the company's mission and values.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the fintech industry may require quick adaptation and continuous learning.
- Working remotely may present challenges in maintaining work-life balance and staying connected with team members.
- Crafting persuasive and engaging copy for a diverse audience and multiple platforms can be challenging and time-consuming.
- Keeping up with industry trends, cultural moments, and fintech news may require significant research and effort.
ASSUMPTION: While these challenges exist, Moniepoint's supportive work environment, mentorship opportunities, and commitment to professional development help employees overcome these obstacles and grow in their roles.
📈 Similar Roles Comparison
- Compared to traditional marketing or advertising roles, this position requires a stronger focus on digital platforms and fintech-specific content.
- Unlike in-house creative agency roles at larger organizations, this role offers more autonomy and direct impact on Moniepoint's brand and campaigns.
- Career progression in copywriting or brand storytelling roles at Moniepoint may involve expanding into related roles, such as content strategy or brand management.
ASSUMPTION: This role offers unique opportunities for growth and impact within the fintech industry, with a focus on digital platforms and a strong emphasis on creativity and strategic thinking.
📝 Sample Projects
- Developing a comprehensive brand messaging framework for Moniepoint's expansion into new markets.
- Crafting engaging and persuasive social media campaigns to drive user acquisition and engagement for Moniepoint's mobile banking app.
- Writing clear and concise product descriptions and user guides for Moniepoint's suite of financial services and business management tools.
ASSUMPTION: These sample projects highlight the diverse range of responsibilities and opportunities available to the Copy Writer at Moniepoint, showcasing the role's impact on the company's growth and success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the creative team and how this role fits into the broader organization?
- How does Moniepoint support the professional development and growth of its copywriters and creative team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Moniepoint measure the success and impact of its copywriting and creative efforts?
- What are the most rewarding and challenging aspects of working at Moniepoint, according to current team members?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the team, and the company culture, ensuring a strong fit and successful onboarding.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a strong portfolio showcasing your best writing projects and samples, demonstrating your creativity, strategic thinking, and ability to write for various platforms and audiences.
- Prepare for the take-home assessment by reviewing Moniepoint's brand guidelines and understanding their target audience.
- Research Moniepoint's company culture and values to ensure a strong fit during the final executive conversation.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
