Copy Writer Copy Writer

📌 Core Information

🔹 Job Title: Copy Writer

🔹 Company: GFT Technologies SE

🔹 Location: Mexico City, Ciudad de México, Mexico

🔹 Job Type: Hybrid

🔹 Category: ✍️ Copywriting & Content Writing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Not Specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Creating content that drives conversions and enhances the user experience
• Developing sales funnel content strategies
• Collaborating on UX/UI design with clear microcopy
• Writing SEO-friendly and optimized content for various platforms

ASSUMPTION: The role emphasizes both creative and analytical skills, necessitating a balance between artistic writing and data-driven decision-making to support marketing strategies.

📋 Key Responsibilities

✅ Develop strategies for content across sales funnels

✅ Write optimized copy for landing pages, emails, and advertisements

✅ Collaborate on UX/UI design with clear and effective microcopy

✅ Analyze metrics and conduct qualitative/quantitative research

✅ Create content that is SEO-friendly and optimized for search engines

ASSUMPTION: These responsibilities suggest a hybrid role demanding familiarity with both content creation and digital marketing analytics to enhance user engagement.

🎯 Required Qualifications

Education: Not specified

Experience: Minimum 5 years in content strategy or copywriting roles

Required Skills:

• Copywriting and storytelling
• Data analysis and decision-making based on insights
• Collaboration with multidisciplinary teams
• Proficiency in tools like Google Analytics, Hotjar, or SEMrush

Preferred Skills:

• Knowledge of behavioral economics
• Experience with SEO content creation
• Familiarity with A/B testing and Conversion Rate Optimization (CRO)

ASSUMPTION: Preferred skills highlight a role that values innovation in content strategy and practical knowledge of performance improvement techniques.

💰 Compensation & Benefits

Salary Range: Not specified, competitive based on industry standards

Benefits:

• Potential benefits likely to include health insurance
• Paid time off
• Professional development opportunities

Working Hours: Standard 40-hour workweek with potential flexibility given the hybrid work arrangement

ASSUMPTION: Benefits and compensation likely align with corporate standards for hybrid roles in the region.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting

Company Size: 10,001+ employees

Founded: 1987

Company Description:

• Digital transformation pioneer
• Focused on leveraging next-generation technologies
• Significant market presence in financial services, AI, and platform modernisation

Company Specialties:

• Information Technology
• ServiceNow
• Digital Finance and AI Solutions

Company Website: https://www.gft.com

ASSUMPTION: GFT Technologies SE melds IT expertise with business insights, making it ideal for applicants looking to innovate in tech-rich environments.

📊 Role Analysis

Career Level: Experienced professional with leadership potential

Reporting Structure: Likely reports to marketing or communications leadership

Work Arrangement: Hybrid with flexibility for on-site collaboration

Growth Opportunities:

• Career advancement through engagement with diverse projects
• Opportunities to influence company content strategy
• Cross-functional project involvement with IT and product teams

ASSUMPTION: Growth opportunities may arise from the company’s focus on digital transformation and client engagement strategies.

🌍 Location & Work Environment

Office Type: Modern office space for collaborative work

Office Location(s): Mexico City, Ciudad de México, Mexico

Geographic Context:

• Rich cultural setting with access to a vibrant city life
• Part of a major international IT hub
• Proximity to tech and creative industry networks

Work Schedule: Standard business hours with possibilities for remote tasks

ASSUMPTION: The hybrid setting offers a balance of on-site interaction for teamwork and remote work for personal efficiency.

💼 Interview & Application Insights

Typical Process:

• Initial application screening via resume
• Behavioral and technical interview rounds
• Portfolio review highlighting relevant work

Key Assessment Areas:

• Technical skills in content creation and strategy
• Problem-solving and analytical thinking
• Collaborative and leadership potential

Application Tips:

• Highlight experience with content metrics and SEO
• Showcase a portfolio with diverse writing samples
• Prepare to discuss data-driven decision-making processes

ATS Keywords: Copywriting, Data Analysis, Content Strategy, UX Writing, SEO

ASSUMPTION: The interview process is designed to assess both creative capabilities and strategic thinking essential for content effectiveness.

🛠️ Tools & Technologies

• Google Analytics
• Hotjar
• SEMrush

ASSUMPTION: Familiarity with these tools underscores the role’s reliance on data objectivity and performance tracking.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Client-Centric Solutions
• Sustainable Technology Development

Work Style:

• Collaborative and open communication
• Result-oriented with a focus on user experience
• Adaptable and ready for change

Self-Assessment Questions:

• Can I balance creativity with data-driven decision-making?
• How do I adapt my writing style to different audiences?
• Do I enjoy working in a collaborative, innovative environment?

ASSUMPTION: The role’s success depends on adaptability to GFT’s dynamic and high-tech culture.

⚠️ Potential Challenges

• Managing diverse stakeholder expectations
• Keeping up with the fast-paced IT industry trends
• Integrating feedback into iterative design processes
• Ensuring content aligns with technical processes and user needs

ASSUMPTION: Success in this role will require balancing strategic insight with practical content execution under tight deadlines.

📈 Similar Roles Comparison

• Roles in other high-tech firms often focus more narrowly on either content creation or analytics
• This role’s hybrid requirement uniquely blends creative and analytical skillsets
• Opportunity to shape digital transformation initiatives differentiates this role

ASSUMPTION: Comparing similar roles highlights the unique positioning of this job at the intersection of tech innovation and content strategy.

📝 Sample Projects

• Develop content strategies for cross-channel marketing
• Create SEO-targeted blog series on industry advancements
• Design UX writing templates for new product launches

ASSUMPTION: Projects will likely involve cross-functional coordination and require balancing technical accuracy with creative engagement.

❓ Key Questions to Ask During Interview

• How does GFT integrate content strategy with its digital transformation goals?
• What are the key performance metrics for this role?
• Can you describe a typical day in this role?
• How is success measured for content projects?
• What are the primary challenges the team currently faces?

ASSUMPTION: These questions will help gauge the role’s alignment with personal career goals and company expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company career page or LinkedIn
• Ensure your resume is tailored to fit the job description
• Prepare examples of past work that demonstrate your expertise in content strategy
• Research GFT Technologies SE to understand company values and initiatives
• Follow up on your application with a personalized email

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.