📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Zeno Group
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 6, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Collaborating with art directors, account teams, and clients to bring program strategies to life through compelling copy
- Producing clear, concise, and persuasive written materials across various formats, including print, web, and interactive content
- Working in a fast-paced environment with multiple projects and tight deadlines
- Contributing to campaign ideas and strategies through strategic thinking and creative conceptualization
ASSUMPTION: This role requires a strong balance of creativity and strategic thinking, with the ability to manage multiple projects and communicate effectively with various stakeholders.
📋 Key Responsibilities
✅ Work closely with art directors, account teams, and clients to participate in all stages of the creative process, from brainstorming to conceptual development
✅ Produce written materials in a variety of formats, ensuring they are clear, concise, and persuasive, tailored to the target audience and aligned with campaign strategies
✅ Proofread written work and online content
✅ Juggle multiple assignments and work in a high-pressure environment, managing time and priorities effectively
✅ Communicate professionally and effectively with clients, peers, and producers, demonstrating sound reasoning and judgment skills
✅ Help communicate creative ideas in presentations to clients
✅ Stay on top of trends through business/industry monitoring and outside resources
ASSUMPTION: The role involves a high degree of collaboration and requires strong communication skills to work effectively with diverse teams and clients.
🎯 Required Qualifications
Education: A bachelor’s degree, preferably in English or a related major
Experience: At least three years of relevant experience, preferably in an agency setting
Required Skills:
- Excellent writing and editing skills with demonstrated experience in conceptual writing in marketing or advertising, web, product, brand messaging, and promotional copy
- Ability to think strategically and conceptualize creatively
- Strong presentation and verbal communication skills
- Experience working on new business presentations and preparing creative themes and taglines
- Ability to work cross-functionally and with a fast-paced team
- Ability to manage multiple projects and deadlines
- Ability to own projects, demonstrate good judgment when working with team members and client contacts, and take initiative
- Experience managing day-to-day changes at every level of detail
Preferred Skills:
- Experience in an agency environment working with marketing, advertising, or PR campaigns, including TV, print, and social media
ASSUMPTION: Candidates with experience in an agency environment and familiarity with marketing, advertising, or PR campaigns will have a competitive edge.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-level copywriter roles in Kuala Lumpur, the estimated salary range is RM 60,000 - RM 90,000 per year (approximately USD 13,500 - USD 20,000).
Benefits:
- Health insurance
- Retirement plan
- Paid time off
- Professional development opportunities
Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 6:00 PM. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Zeno Group is a global, integrated communications agency specializing in public relations, marketing, and advertising. They operate in a dynamic and competitive market, working with clients across various industries and sectors.
Company Size: Zeno Group has 501-1,000 employees globally, providing ample opportunities for collaboration and growth. As a mid-sized company, applicants can expect a structured yet flexible work environment.
Founded: Zeno Group was founded in 1998 and has since grown into a fiercely independent and global agency, known for its innovative and strategic approach to communications.
Company Description:
- Zeno Group is the fiercely independent and global integrated communications agency, born from PR.
- They bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications.
- Guided by their purpose to champion the courageous to achieve something better for humankind, they push boundaries to achieve real business value and societal impact for clients.
Company Specialties:
- Consumer/Brand Marketing
- Health
- Digital Strategy
- Enterprise Technology
- Social Media
- Corporate/Public Affairs
- Reputation Management
- Technology
- Content Strategy
- Media Relations
- Stakeholder Outreach
- Research/Planning
- Sports/Entertainment
- Multicultural
- Consumer Technology
- Crisis/Issues Management
- Data Analytics
- Paid Media
- and Content Creation and Marketing
Company Website: http://www.zenogroup.com
ASSUMPTION: Zeno Group's diverse range of specialties and global presence offer applicants the opportunity to work on a variety of projects and gain exposure to different industries and markets.
📊 Role Analysis
Career Level: This role is suited for mid-level professionals with 2-5 years of relevant experience, seeking to advance their careers in copywriting and creative communications.
Reporting Structure: The Copywriter will report directly to the Art Director and work closely with internal account teams and external clients.
Work Arrangement: This is an on-site position, requiring the candidate to work from Zeno Group's office in Kuala Lumpur, Malaysia. However, the company may offer flexible work arrangements, such as hybrid or remote work, depending on the candidate's needs and the team's requirements.
Growth Opportunities:
- Progression to senior copywriter or creative director roles
- Expansion into related fields, such as account management or strategy
- International assignments or transfers, given Zeno Group's global presence
ASSUMPTION: Zeno Group's global presence and diverse range of specialties provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Zeno Group's Kuala Lumpur office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 140 Broadway, New York, NY 10005, US (headquarters); Kuala Lumpur, Malaysia (applicable to this role)
Geographic Context:
- Kuala Lumpur is a bustling, multicultural city with a vibrant arts and culture scene, providing ample inspiration for creative professionals.
- The city offers a mix of modern urban living and natural surroundings, with easy access to beaches, parks, and hiking trails.
- Kuala Lumpur has a tropical climate, with warm and humid weather year-round, and is home to a diverse range of cuisines and culinary experiences.
Work Schedule: Standard office hours, Monday to Friday, with occasional overtime to meet project deadlines. The work environment is fast-paced and dynamic, with a strong emphasis on collaboration and teamwork.
ASSUMPTION: The Kuala Lumpur office provides a stimulating and creative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Art Director and/or other team members
- Portfolio review (if applicable)
- Final interview with the hiring manager or HR representative
Key Assessment Areas:
- Writing and editing skills
- Creativity and strategic thinking
- Communication and presentation skills
- Adaptability and ability to work under pressure
- Cultural fit and alignment with Zeno Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your portfolio or samples of your work, demonstrating your ability to produce clear, concise, and persuasive copy across various formats.
- Prepare for the interview by researching Zeno Group's company culture, values, and recent projects, and be ready to discuss your approach to creative problem-solving and campaign strategy.
ATS Keywords: Copywriter, creative writing, marketing, advertising, brand messaging, promotional copy, strategic thinking, campaign strategy, agency environment, client communication, project management, time management
ASSUMPTION: Zeno Group's application process is designed to assess candidates' skills, creativity, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Content management systems (CMS) and project management tools (e.g., Asana, Trello, Jira)
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
ASSUMPTION: Candidates should be proficient in using industry-standard software and tools for copywriting, design, and project management.
👔 Cultural Fit Considerations
Company Values:
- Courageous: Championing the bold and brave
- Inclusive: Embracing diversity and fostering an environment where everyone belongs
- Collaborative: Working together to achieve something better
- Curious: Always learning and seeking new perspectives
- Accountable: Taking ownership and delivering results
Work Style:
- Creative and innovative, with a strong emphasis on strategic thinking and problem-solving
- Collaborative and team-oriented, with a focus on open communication and active listening
- Adaptable and resilient, able to thrive in a fast-paced and dynamic work environment
Self-Assessment Questions:
- Do you align with Zeno Group's values, particularly the value of being courageous and championing the bold and brave?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you have a proactive and accountable work style, with a strong commitment to delivering results?
ASSUMPTION: Zeno Group's company culture emphasizes courage, inclusivity, collaboration, curiosity, and accountability, with a focus on fostering a creative and innovative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changing client needs and campaign strategies
- Working with diverse teams and stakeholders, requiring strong communication and collaboration skills
- Keeping up with industry trends and best practices in copywriting and creative communications
ASSUMPTION: The role of a Copywriter at Zeno Group presents unique challenges and opportunities for growth and development, requiring strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other copywriter roles, this position offers the opportunity to work on a diverse range of projects and campaigns, with a strong emphasis on strategic thinking and creativity.
- In the marketing and advertising industry, Zeno Group is known for its innovative and integrated approach to communications, providing candidates with exposure to cutting-edge strategies and tactics.
- Career progression in this role may lead to senior copywriter or creative director positions, with the potential for international assignments or transfers.
ASSUMPTION: This role offers unique opportunities for growth and development, with a focus on strategic thinking, creativity, and collaboration.
📝 Sample Projects
- Developing a comprehensive brand messaging guide for a new product launch, including taglines, key messages, and tone of voice guidelines
- Creating a series of social media campaigns to raise awareness and engagement for a non-profit organization's cause
- Writing and designing a corporate brochure for a technology company, highlighting its products and services and showcasing its unique value proposition
ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities associated with the Copywriter role at Zeno Group, requiring strong writing, editing, and creative skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Kuala Lumpur office?
- How does Zeno Group support the professional development and growth of its employees?
- What are the most challenging and rewarding aspects of working as a Copywriter at Zeno Group?
- How does Zeno Group approach campaign strategy and creative development for its clients?
- What opportunities are there for international assignments or transfers within the organization?
ASSUMPTION: These interview questions are designed to provide insight into Zeno Group's company culture, work environment, and career growth opportunities, helping candidates make an informed decision about the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your ability to produce clear, concise, and persuasive copy across various formats.
- Prepare a portfolio or samples of your work, demonstrating your ability to write and edit copy for a range of projects and campaigns.
- Research Zeno Group's company culture, values, and recent projects, and be ready to discuss your approach to creative problem-solving and campaign strategy during the interview.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
