📌 Core Information
🔹 Job Title: Copywriter – Healthcare
🔹 Company: Circa - IPG DXTRA
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Public Relations and Communications Services
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting campaign messaging direction and maintaining brand consistency
- Writing various forms of copy, including digital, social media, and video scripts
- Collaborating with creative team colleagues, client leads, and project managers
- Cultivating an inclusive culture and working in a team environment
ASSUMPTION: This role requires a strong ability to adapt to different brand voices and work well within a team to deliver high-quality creative content.
📋 Key Responsibilities
✅ Crafting overall campaign messaging direction and maintaining consistency
✅ Writing short- and long-form copy, including concept manifestos, digital/social copy, video scripts, pitch documents, and campaign material
✅ Developing and adhering to multiple brand voices
✅ Collaborating with creative team colleagues, client leads, and project managers
✅ Joining client meetings, brainstorms, and planning sessions for ongoing projects
✅ Building and maintaining strong rapport with team members and clients
✅ Cultivating an inclusive culture as part of a team that values trust, honesty, and team accountability toward defined goals and results
ASSUMPTION: The role involves working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., English, Communications, Marketing, or a related discipline)
Experience: 1-3 years of copywriting experience in a related agency, department, or industry (advertising, digital, social media, publishing/content, or public relations)
Required Skills:
- Advanced knowledge of brand development, marketing/advertising, and the creative process
- Strong communication skills and the ability to effectively communicate through any medium
- Curiosity, self-motivation, hard work, organization, and resilience
- Interest in the healthcare/pharmaceutical space
Preferred Skills:
- Portfolio showcasing previous work
- Ability to incorporate new and emerging techniques, trends, and philosophies in design, technology, interaction, and social media
ASSUMPTION: Candidates with a strong portfolio and relevant experience in healthcare or related fields will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $64,400 - $80,000 (NYC range, may vary based on experience and market conditions)
Benefits:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money - $60 monthly reimbursement for health, mind, body, and soul nourishing purchases
- MyDays - Flexible holiday schedules
- Short-Term Disability
- Paid Employee Family Leave
- Family Building Benefit
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on the company's size and industry standards for the role and location. Actual compensation may vary based on experience, market conditions, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services. IPG DXTRA is a global network that brings together experts in PR, branding, digital, experiential, influencer, and entertainment to deliver creative, meaningful, and stand-out answers.
Company Size: 1,001-5,000 employees. As a large company, IPG DXTRA offers opportunities for career growth and collaboration with diverse teams.
Founded: The company's founding date is not specified, but it is part of the Interpublic Group (IPG), which was founded in 1961.
Company Description:
- IPG DXTRA is the world’s most diverse communications network.
- The company brings together experts in various communications disciplines to deliver creative, meaningful, and stand-out answers to clients' challenges.
- IPG DXTRA is committed to fostering an inclusive culture that values trust, honesty, and team accountability.
Company Specialties:
- Public Relations
- Branding
- Digital
- Experiential
- Influencer
- Entertainment
Company Website: http://www.ipgdxtrahealth.com
ASSUMPTION: IPG DXTRA's diverse network of communications experts allows for collaboration and learning opportunities across various disciplines.
📊 Role Analysis
Career Level: Mid-level. This role requires 1-3 years of experience and offers opportunities for growth within the company.
Reporting Structure: The Copywriter will report to the Creative Director or a similar role within the agency.
Work Arrangement: On-site, full-time. The role is based in New York, United States, and requires working on-site with the team.
Growth Opportunities:
- Advancement to senior or management roles within the creative department
- Expansion of responsibilities to include mentoring junior team members or leading projects
- Opportunities to work on diverse clients and campaigns, fostering continuous learning and skill development
ASSUMPTION: The role offers opportunities for career growth and development within the company's diverse network of communications experts.
🌍 Location & Work Environment
Office Type: On-site, collaborative workspace. The role is based in the company's New York office, which offers a collaborative and creative work environment.
Office Location(s): New York, United States
Geographic Context:
- New York is a major hub for the advertising and communications industry, offering ample opportunities for networking and professional growth.
- The city's diverse culture and vibrant atmosphere can inspire creativity and innovation.
- New York offers a wide range of amenities, including cultural attractions, restaurants, and entertainment options.
Work Schedule: Full-time, 40 hours per week. The role may require working flexible hours to meet project deadlines and client needs.
ASSUMPTION: The on-site work arrangement allows for better collaboration and communication with team members and clients, fostering a creative and productive work environment.
💼 Interview & Application Insights
Typical Process:
- Submission of resume and portfolio
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or creative team
- Final interview with the agency's leadership team
Key Assessment Areas:
- Creativity and ability to craft compelling copy
- Understanding of the healthcare/pharmaceutical space and relevant industry trends
- Communication skills and ability to work well within a team
- Adaptability to different brand voices and client needs
Application Tips:
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare examples of your work that demonstrate your ability to craft engaging and on-brand copy
- Research the company and its clients to showcase your understanding of the industry and relevant trends
ATS Keywords: Copywriting, campaign messaging, brand development, digital copy, social media, video scripts, collaboration, creative process, communication, curiosity, self-motivation, organization, resilience, trend awareness, teamwork, inclusivity
ASSUMPTION: The application process may vary based on the hiring manager's preferences and the current needs of the agency. Applicants should be prepared to adapt their approach based on the specific interview format and assessment criteria.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Suite (Photoshop, Illustrator)
- Project management tools (e.g., Asana, Trello, JIRA)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role may vary based on the specific needs of the agency and its clients. Applicants should be prepared to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Inclusivity
- Integrity
- Excellence
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to client needs
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- Do you thrive in a collaborative and creative work environment?
- Are you able to adapt your communication style to different brand voices and client needs?
- Do you have a strong work ethic and a commitment to delivering high-quality results?
ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and fulfilling career at IPG DXTRA.
⚠️ Potential Challenges
- Meeting tight deadlines and managing multiple projects simultaneously
- Adapting to different brand voices and client needs
- Working in a fast-paced and dynamic agency environment
- Competing with other talented and experienced copywriters in the industry
ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and competitive work environment.
📈 Similar Roles Comparison
- This role is similar to other copywriter positions in advertising, digital, and communications agencies, but with a focus on the healthcare/pharmaceutical space.
- Compared to other creative roles, this position requires a strong ability to craft compelling copy and adapt to different brand voices.
- Career progression in this role may involve advancing to senior or management positions within the creative department or expanding responsibilities to include mentoring and project leadership.
ASSUMPTION: Applicants should research similar roles and compare their qualifications and experiences to ensure a strong fit for this position.
📝 Sample Projects
- Developing a comprehensive brand voice guide for a healthcare client
- Crafting a compelling campaign for a new pharmaceutical product launch
- Writing engaging and on-brand social media content for a healthcare organization
ASSUMPTION: Applicants should prepare examples of their work that demonstrate their ability to craft engaging and on-brand copy for healthcare and pharmaceutical clients.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the creative department?
- How does the agency support the professional growth and development of its employees?
- What are the most challenging aspects of working on healthcare/pharmaceutical clients, and how does the agency address these challenges?
- How does the agency foster an inclusive and collaborative work environment?
- What opportunities are there for career growth and advancement within the company?
ASSUMPTION: Applicants should ask thoughtful and relevant questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your resume and portfolio through the application link provided
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare examples of your work that demonstrate your ability to craft engaging and on-brand copy
- Research the company and its clients to showcase your understanding of the industry and relevant trends
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
