📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Picnic
🔹 Location: Düsseldorf, North Rhine-Westphalia, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for various marketing channels
- Collaborating with international teams to maintain a consistent brand voice
- Working on diverse projects, from app content to job descriptions
- Contributing to brainstorming sessions and team meetings
ASSUMPTION: This role requires strong creativity, adaptability, and a keen eye for detail to excel in the dynamic and fast-paced environment of a growing tech company.
📋 Key Responsibilities
✅ Create engaging content for Picnic's marketing channels, including app content, push notifications, and email campaigns
✅ Collaborate with international copywriters to ensure a consistent brand voice across different markets
✅ Work on various projects, such as copy for recipe instructions, job descriptions, or social media posts
✅ Participate in brainstorming sessions and team meetings to provide creative input for UX and marketing challenges
ASSUMPTION: The role may require occasional overtime to meet project deadlines, especially during peak periods.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, Communication, Germanistics, or a related field
Experience: 1-3 years of experience in copywriting or a similar role
Required Skills:
- Excellent German and English language skills (C2 level)
- Strong creativity and ability to adapt to different styles and tones
- Excellent attention to detail and ability to work independently
- Ability to manage multiple tasks and meet deadlines
Preferred Skills:
- Proficiency in Dutch (C1 level)
- Experience working in a tech or e-commerce environment
- Familiarity with UX writing and content strategy
ASSUMPTION: While not explicitly stated, proficiency in using content management systems (CMS) and collaboration tools may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for a mid-level copywriter in Germany)
Benefits:
- Free lunch, snacks, and drinks at all Picnic locations
- 30 vacation days per year
- Laptop and smartphone provided
- Discounts, vouchers, and other benefits
- Germany travel subsidy with a Deutschlandticket
Working Hours: Full-time (40 hours per week) with flexible working hours and the possibility of remote work (hybrid model)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Picnic operates in the retail and e-commerce sector, focusing on affordable and sustainable grocery delivery services.
Company Size: Picnic is a mid-sized company with 5,001-10,000 employees, offering a dynamic and innovative work environment.
Founded: Picnic was founded in 2015 and has since expanded its services across the Netherlands, Germany, and France.
Company Description:
- Picnic is revolutionizing the way people buy groceries by offering affordable and sustainable services through its passionate team, cutting-edge technology, and efficient planning.
- The company handles various aspects in-house, such as forecasting, developing automated warehouses, and creating electric vehicles, giving it more freedom to innovate and try out new ideas.
- Picnic fosters a diverse and inclusive work environment, with over 80 nationalities represented among its employees.
Company Specialties:
- E-commerce and automation technologies
- Supermarket assortment and application development
- Last-mile delivery and people operations
- Java development and international expansion
Company Website: jobs.picnic.app
ASSUMPTION: Picnic's unique business model and focus on innovation make it an attractive employer for creative and forward-thinking individuals.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Copywriter will report directly to the Consumer Team, collaborating with various departments, including marketing, UX, and product.
Work Arrangement: On-site with flexible working hours and the possibility of remote work (hybrid model)
Growth Opportunities:
- Expanding one's skill set by working on diverse projects and collaborating with various teams
- Potential career progression into senior or management roles within the marketing department
- Opportunities to work on international projects and gain experience in cross-cultural collaboration
ASSUMPTION: The dynamic and fast-paced environment at Picnic offers ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Picnic's offices are modern and collaborative spaces designed to foster creativity and innovation.
Office Location(s): Düsseldorf, Germany (with additional offices in Amsterdam and Paris)
Geographic Context:
- Düsseldorf is the capital of North Rhine-Westphalia, Germany's most populous state, and is known for its vibrant arts scene and cultural attractions.
- The city offers a high quality of life, with a well-developed public transportation system and numerous parks and green spaces.
- Düsseldorf is an international hub for business and trade, with a strong focus on the retail and e-commerce sectors.
Work Schedule: Full-time (40 hours per week) with flexible working hours and the possibility of remote work (hybrid model)
ASSUMPTION: The dynamic and fast-paced work environment at Picnic may require occasional overtime to meet project deadlines, especially during peak periods.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the Consumer Team
- Final interview with the Head of Marketing or another senior team member
Key Assessment Areas:
- Creativity and adaptability in writing samples
- Fluency in German and English (and preferably Dutch)
- Understanding of Picnic's brand voice and values
- Ability to work collaboratively and manage multiple tasks
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare writing samples that demonstrate your creativity and adaptability in various styles and tones
- Research Picnic's brand voice and values to ensure your application aligns with their company culture
ATS Keywords: Copywriter, Marketing, Content Creation, UX Writing, German, English, Dutch, Picnic, Consumer Team, Brainstorming, Collaboration
ASSUMPTION: Picnic's hiring process is designed to assess candidates' creativity, adaptability, and cultural fit, with a strong emphasis on writing samples and interviews.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
- Writing and design tools (e.g., Google Docs, Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with industry-standard tools and technologies is expected for this role, with opportunities to learn and develop new skills as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion for innovation and continuous improvement
- Collaboration and open communication
- Customer-centric approach
Work Style:
- Dynamic and fast-paced environment
- Flexible and adaptable to changing priorities and deadlines
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment, and can you manage multiple tasks and deadlines effectively?
- Are you comfortable working collaboratively and contributing to brainstorming sessions and team meetings?
- Do you share Picnic's passion for innovation and continuous improvement, and can you maintain a consistent brand voice across various marketing channels and markets?
ASSUMPTION: Picnic's company culture values creativity, adaptability, and collaboration, with a strong emphasis on maintaining a consistent brand voice and customer-centric approach.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Adapting to different styles and tones for various marketing channels and markets
- Occasional overtime to meet project deadlines, especially during peak periods
- Working in a dynamic and ever-changing environment, requiring continuous learning and adaptation
ASSUMPTION: The dynamic and fast-paced nature of Picnic's work environment may present challenges, but also offers opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position requires a stronger focus on creativity and adaptability, as well as a keen eye for detail
- In the tech and e-commerce sectors, this role may involve working on more diverse projects and collaborating with various teams
- Career progression in this role may involve expanding one's skill set and taking on more senior or management responsibilities within the marketing department
ASSUMPTION: This role offers unique opportunities for creative and forward-thinking individuals interested in working in the dynamic and innovative tech and e-commerce sectors.
📝 Sample Projects
- Creating engaging content for Picnic's app, including onboarding messages, promotional campaigns, and in-app notifications
- Developing copy for Picnic's website, blog, and social media channels, ensuring a consistent brand voice and tone
- Collaborating with the UX team to create intuitive and user-friendly content for Picnic's app and website
ASSUMPTION: These sample projects provide a glimpse into the diverse and collaborative nature of the Copywriter role at Picnic.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and collaboration process between the Consumer Team and other departments, such as UX and product?
- How does Picnic ensure a consistent brand voice and tone across various marketing channels and markets, and what role does the Copywriter play in maintaining this consistency?
- What opportunities are there for professional growth and development within the marketing department, and how does Picnic support its employees in pursuing these opportunities?
- How does Picnic foster a dynamic and innovative work environment, and what initiatives are in place to encourage creativity and continuous learning?
- What is the typical work-life balance for employees in this role, and how does Picnic support its employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding Picnic's company culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.picnic.app/nl/vacancies?gh_jid=7002158
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare writing samples that demonstrate your creativity and adaptability in various styles and tones
- Research Picnic's brand voice and values to ensure your application aligns with their company culture
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
