Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Macy's

🔹 Location: New York, NY

🔹 Job Type: Full time

🔹 Category: Retail

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting persuasive copy that brings brand narratives to life
• Collaborating with designers to create compelling communications
• Adapting writing style for various communication objectives
• Ensuring compliance with legal guidelines and channel best practices

ASSUMPTION: This role requires a strong understanding of the Macy's brand voice and the ability to adapt it across different channels and platforms.

📋 Key Responsibilities

✅ Write clear, compelling copy that embodies the voice of the brand, adapting style for different communication objectives

✅ Interpret information briefs and challenge them to ensure the strategy is clear and aligned with channel best practices

✅ Proactively research customer needs and competitors' advertisements to enhance advertising effectiveness

✅ Deliver on creative brief requirements and offer alternative solutions when appropriate

✅ Collaborate with design partners to maintain freshness in work, challenge the status quo, and deliver powerful communications

✅ Ensure compliance with legal guidelines and formatting, and maintain consistency throughout projects

✅ Stay current with ever-evolving channel best practices

✅ Plan, prioritize, and organize a high volume of work and coordinate with Project Management to meet deadlines

✅ Proofread and self-edit work to deliver accurate content that meets standards of creative excellence and technical quality

✅ Foster an environment of acceptance and respect that strengthens relationships with colleagues, customers, and communities

ASSUMPTION: This role may require working on multiple projects simultaneously, so strong organizational skills and the ability to manage time effectively are crucial.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent work experience in a related field

Experience: 1-3 years of copywriting experience

Required Skills:

• Proven ability to write clear, compelling copy that embodies the voice of the brand
• Strong market research skills and a proactive approach to understanding customer needs
• Excellent collaboration skills and the ability to work effectively with design partners
• Strong proofreading and editing skills
• Proficiency in Adobe Creative Suite
• Strong interpersonal and communication skills

Preferred Skills:

• Experience working in the retail industry
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience in retail or a related field may be beneficial for understanding the target audience and the brand's unique voice.

💰 Compensation & Benefits

Salary Range: $45,000 - $65,000 per year (based on industry standards for entry-level copywriting positions in New York City)

Benefits:

• Comprehensive health coverage
• Wellness coverage
• 401(k) match
• Paid time off
• Paid holidays
• Continuous learning and leadership development opportunities
• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program
• Tuition reimbursement

Working Hours: Full-time position with standard retail hours, including evenings, weekends, and holidays as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level copywriting positions in New York City. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Macy's is a leading retail company, operating in the highly competitive and dynamic retail industry. The company is known for its iconic brands, including Macy's and Bloomingdale's, and offers a wide range of products across various categories.

Company Size: Macy's is a large company with over 10,000 employees, providing ample opportunities for career growth and development. As a large organization, Macy's offers a structured work environment with clear hierarchies and established processes.

Founded: Macy's was founded in 1858 and has since grown to become one of the most recognized and beloved retail brands in the United States.

Company Description:

• Macy's is committed to delivering quality fashion at affordable prices to customers across various channels, including physical stores and its e-commerce platform, macys.com
• The company is known for its iconic events, such as the Macy's Thanksgiving Day Parade and the Macy's 4th of July Fireworks, which attract millions of viewers and participants each year
• Macy's is dedicated to building community and supporting local and national charities through various initiatives and partnerships

Company Specialties:

• Retail
• E-commerce
• Fashion
• Home goods
• Beauty

Company Website: www.macys.com

ASSUMPTION: Macy's is a well-established company with a strong brand presence and a rich history. As a large retailer, the company offers a diverse range of career opportunities and a dynamic work environment.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position within the marketing department, offering opportunities for growth and development within the company.

Reporting Structure: The Copywriter will report directly to the Creative Director or a similar role within the marketing department. They may also collaborate with various teams, including design, project management, digital, and e-commerce.

Work Arrangement: This is an on-site position, requiring the Copywriter to work from Macy's headquarters in New York City. However, some flexibility may be available for remote work, depending on the specific needs of the role and the company's policies.

Growth Opportunities:

• Progression to senior copywriter or creative lead roles within the marketing department
• Expansion into related fields, such as content strategy, brand management, or digital marketing
• Opportunities to work on high-profile campaigns and events, such as the Macy's Thanksgiving Day Parade and the Macy's 4th of July Fireworks

ASSUMPTION: As an entry-level position, this role offers ample opportunities for growth and development within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Macy's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): 151 W 34th St, New York, NY 10001, US

Geographic Context:

• New York City is a major hub for the fashion and retail industries, offering ample opportunities for networking and professional development
• The city is known for its vibrant culture, diverse communities, and world-class attractions
• New York City has a high cost of living, with housing, transportation, and other expenses being significantly higher than the national average

Work Schedule: Full-time position with standard retail hours, including evenings, weekends, and holidays as needed. The work schedule may vary depending on the specific needs of the role and the company's operations.

ASSUMPTION: Working in New York City offers unique opportunities for professional growth and development, as well as access to a diverse range of cultural and recreational activities. However, the high cost of living may be a consideration for some applicants.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Portfolio review and/or writing test
• Final interview with senior leadership

Key Assessment Areas:

• Writing samples and portfolio review
• Creativity and problem-solving skills
• Understanding of the Macy's brand voice and target audience
• Collaboration and communication skills
• Adaptability and flexibility in working on multiple projects simultaneously

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
• Prepare a portfolio showcasing your best writing samples, demonstrating your ability to adapt your writing style for different communication objectives
• Research the Macy's brand and its target audience to ensure your application materials align with the company's values and mission
• Be prepared to discuss your writing process, creative inspiration, and how you approach collaboration with design partners

ATS Keywords: Copywriter, Brand Voice, Marketing, Advertising, Creative, Collaboration, Portfolio, Writing Samples, Macy's, Retail, Fashion

ASSUMPTION: Macy's uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords in your resume and application materials can help ensure that your application is properly screened and considered for the position.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Content management systems (CMS)
• Project management tools (Asana, Trello, Jira)

ASSUMPTION: Familiarity with Adobe Creative Suite and Microsoft Office Suite is essential for this role. Experience with content management systems and project management tools is also beneficial, as they are commonly used in marketing departments.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession: Macy's is committed to understanding and meeting the needs of its customers, providing exceptional service and a seamless shopping experience
• Innovation: Macy's encourages creativity, experimentation, and continuous learning to stay ahead of industry trends and competitors
• Collaboration: Macy's fosters a collaborative work environment, encouraging teamwork, open communication, and mutual respect

Work Style:

• Fast-paced and dynamic: Macy's operates in a fast-paced and ever-changing retail environment, requiring employees to be adaptable, resilient, and able to manage multiple priorities simultaneously
• Creative and innovative: Macy's values creativity and innovation, encouraging employees to think outside the box and challenge the status quo
• Customer-focused: Macy's is committed to providing exceptional customer service and ensuring that the needs of its customers are met at every touchpoint

Self-Assessment Questions:

• Do you have a strong understanding of the Macy's brand voice and target audience?
• Are you able to adapt your writing style for different communication objectives and channels?
• Do you thrive in a fast-paced, collaborative work environment, and are you able to manage multiple priorities simultaneously?
• Are you committed to providing exceptional customer service and ensuring that the needs of customers are met at every touchpoint?

ASSUMPTION: Macy's values employees who are passionate about the brand, committed to providing exceptional customer service, and able to thrive in a fast-paced, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Adapting to changes in the retail industry and staying current with channel best practices
• Balancing creativity and innovation with brand guidelines and legal requirements
• Working in a fast-paced, dynamic retail environment with fluctuating customer demands

ASSUMPTION: These challenges are inherent to working in a fast-paced, dynamic retail environment and can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role is similar to other copywriter positions in the marketing and advertising industries, but with a focus on the retail sector and the unique voice of the Macy's brand
• Compared to other retail companies, Macy's offers a wide range of products and a strong brand presence, providing ample opportunities for creativity and innovation
• Career progression in this role may lead to senior copywriter or creative lead positions within the marketing department, or expansion into related fields such as content strategy, brand management, or digital marketing

ASSUMPTION: While this role shares similarities with other copywriter positions, the unique focus on the retail sector and the distinctive voice of the Macy's brand set it apart from other opportunities in the industry.

📝 Sample Projects

• Developing a marketing campaign for a new product launch, including advertising copy, in-store signage, and social media content
• Creating a series of blog posts or articles that showcase Macy's expertise in fashion, home goods, and beauty, while also driving traffic to the company's e-commerce platform
• Writing copy for a Macy's event, such as the Macy's Thanksgiving Day Parade or the Macy's 4th of July Fireworks, that captures the spirit of the event and resonates with the target audience

ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative opportunities available to the Copywriter at Macy's.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a copywriting project at Macy's, from brief to delivery?
• How does the Copywriter collaborate with design partners, and what tools and technologies are used to facilitate this process?
• What are the most important qualities and skills for success in this role, according to the hiring manager or team members?
• How does Macy's support the professional development and growth of its copywriters?
• What are the biggest challenges facing the marketing department or the company as a whole, and how can this role contribute to addressing them?

ASSUMPTION: Asking these questions can help applicants better understand the role, the company culture, and the opportunities for growth and development within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Macy's Careers
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
• Prepare a portfolio showcasing your best writing samples, demonstrating your ability to adapt your writing style for different communication objectives
• Be prepared to discuss your writing process, creative inspiration, and how you approach collaboration with design partners during the interview
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.