📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Construct Digital
🔹 Location: Manila, Quezon City
🔹 Job Type: On-site
🔹 Category: Creative & Design
🔹 Date Posted: 2025-04-09
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting innovative digital concepts and campaigns
- Collaborating with cross-functional teams to create compelling experiences
- Guardianship of client brand messaging and identity
- Hands-on creative development from concept to implementation
ASSUMPTION: This role requires a strong creative mindset, excellent communication skills, and the ability to work well within a team.
📋 Key Responsibilities
✅ Act as the guardian for the client’s brand messaging and identity
✅ Brainstorm with other creatives, strategists, marketers, and technologists to create inspiring ideas
✅ Craft compelling and effective campaigns across multiple channels
✅ Be hands-on with creative development from concept to implementation
✅ Provide quality assurance of all creative deliverables
✅ Collaborate with AMs and PMs to ensure work is delivered on time and budget
✅ Meet with, present to, and co-create with clients of all levels
ASSUMPTION: This role involves a mix of creative and project management tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field
Experience: 3+ years of experience as a Copywriter in an integrated creative agency
Required Skills:
- Excellent written and oral communication skills in English
- In-depth understanding of digital/social platforms and their possibilities
- Familiarity with AI tools for copywriting and content generation
- Strong portfolio of work (only applications with a portfolio will be considered)
Preferred Skills:
- Experience working with international clients
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in using creative software tools (e.g., Adobe Creative Suite, Sketch, Figma) may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: PHP 45,000 - 60,000 per month (based on industry standards for mid-level copywriters in Manila)
Benefits:
- Fair salary
- Performance-based bonus
- Work-life balance
- Training and development opportunities
- Annual company trip
Working Hours: Full-time (40 hours/week), with flexible hours based on project demands
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: Small (11-50 employees)
Founded: 2010
Company Description:
- Construct Digital is a results-driven B2B digital agency
- They construct compelling marketing solutions grounded in data-driven insights
- Their team is united by an obsession with the numbers behind great marketing
Company Specialties:
- Project Management
- Digital Strategy
- Social Media
- Digital Production
- Search Marketing
- SEO
- Mobile Applications
- Inbound Marketing
- Web Development
Company Website: http://www.constructdigital.com
ASSUMPTION: Construct Digital is a small, agile agency that values creativity, data-driven insights, and strong client relationships.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Creative Director
Work Arrangement: On-site, with a focus on collaboration and teamwork
Growth Opportunities:
- Potential to grow into a senior role or take on more responsibilities as the agency expands
- Opportunities to work on diverse projects and learn from experienced team members
ASSUMPTION: This role offers opportunities for professional growth and development within the agency.
🌍 Location & Work Environment
Office Type: Co-working space (Racket Room Collective)
Office Location(s): 94 10th Ave, Cubao, Racket Room Collective, Manila, Manila 1103, PH
Geographic Context:
- The office is located in Cubao, a bustling commercial district in Quezon City
- Nearby attractions include shopping centers, restaurants, and public transportation
- The area is known for its vibrant nightlife and cultural scene
Work Schedule: Standard office hours (9:00 AM - 6:00 PM, Monday - Friday), with flexibility based on project demands
ASSUMPTION: The work environment is dynamic, collaborative, and fast-paced, with a strong emphasis on teamwork and creativity.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess communication skills and cultural fit
- Creativity test or portfolio review to evaluate the candidate's creative thinking and technical skills
- Final interview with the Creative Director to discuss the candidate's vision for the role and the agency's future
Key Assessment Areas:
- Creativity and innovation
- Communication skills (written and verbal)
- Understanding of digital platforms and trends
- Cultural fit and alignment with agency values
Application Tips:
- Tailor your resume and portfolio to highlight relevant skills and experiences for this role
- Prepare a strong cover letter that demonstrates your passion for the role and the agency
- Be ready to discuss your creative process and how you approach briefs
ATS Keywords: Copywriter, Creative Agency, Digital Marketing, Brand Messaging, Campaign Development, AI Tools, Portfolio
ASSUMPTION: The interview process is designed to assess the candidate's creative skills, cultural fit, and alignment with the agency's values.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Sketch or Figma
- AI-powered copywriting and content generation tools (e.g., Copy.ai, Frase, Jasper)
ASSUMPTION: Familiarity with industry-standard creative software and AI tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Ownership mindset
- Respect for everyone
- Results-oriented
- Continuous improvement
Work Style:
- Collaborative and team-focused
- Data-driven and results-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you passionate about data-driven marketing and using insights to inform creative decisions?
- Are you open to feedback and continuously seeking to improve your skills and craft?
ASSUMPTION: Construct Digital values candidates who are passionate, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with international clients and adapting to different cultural expectations
- Keeping up with the latest trends and tools in digital marketing and creative software
- Balancing creativity and data-driven insights to deliver effective campaigns
ASSUMPTION: This role presents both creative and strategic challenges that require strong problem-solving skills and adaptability.
📈 Similar Roles Comparison
- Unlike traditional advertising agencies, Construct Digital places a strong emphasis on data-driven insights and measurable results
- This role requires a strong understanding of digital platforms and trends, as well as excellent communication skills
- Career progression may involve moving into a senior role or taking on more responsibilities as the agency grows
ASSUMPTION: This role offers a unique blend of creativity and data-driven insights, with opportunities for professional growth and development.
📝 Sample Projects
- Developing a comprehensive brand identity and messaging framework for a new B2B tech client
- Creating a series of engaging social media campaigns for an e-commerce client, targeting multiple regions and languages
- Collaborating with the content strategy team to develop a content marketing plan for a financial services client, focusing on thought leadership and SEO
ASSUMPTION: These sample projects demonstrate the range of creative and strategic challenges faced in this role.
❓ Key Questions to Ask During Interview
- How does the agency support the professional growth and development of its creative team members?
- Can you describe a recent campaign that the agency has worked on, and how data-driven insights informed the creative process?
- How does the agency approach working with international clients, and what cultural considerations are important for this role?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the agency foster a collaborative and inclusive work environment, and what steps are taken to ensure diversity and equity?
ASSUMPTION: These questions are designed to assess the agency's commitment to professional development, creativity, and cultural fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight relevant skills and experiences for this role
- Prepare a strong cover letter that demonstrates your passion for the role and the agency
- Be ready to discuss your creative process and how you approach briefs during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
