📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Inspire
🔹 Location: Atlanta Support Center
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 2, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content that reflects the brand's voice and resonates with customers
- Collaborating with various teams to develop marketing materials and campaigns
- Working in a fast-paced environment within a multi-brand restaurant company
- Opportunity to grow within a large organization with iconic brands
ASSUMPTION: This role requires a strong understanding of branding and marketing principles, as well as the ability to adapt to different brand voices.
📋 Key Responsibilities
✅ Create engaging and on-brand copy for various marketing materials, including advertisements, social media posts, and website content
✅ Collaborate with cross-functional teams, including designers, marketers, and brand managers, to develop effective campaigns
✅ Conduct research to stay up-to-date with industry trends and consumer behavior
✅ Edit and proofread content to ensure accuracy and consistency
✅ Maintain brand voice and style guidelines
ASSUMPTION: This role may require occasional weekend or evening work to meet project deadlines, especially during campaign launches.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field
Experience: 0-2 years of experience in copywriting, content creation, or a related role
Required Skills:
- Proven copywriting and content creation skills
- Excellent communication and interpersonal skills
- Strong research skills
- Ability to work in a fast-paced environment and meet deadlines
- Proficiency in Microsoft Office Suite and Adobe Creative Cloud (or similar tools)
Preferred Skills:
- Experience in the food and beverage industry
- Fluency in Spanish (or other languages)
- Experience with SEO best practices
ASSUMPTION: While not required, experience in the food and beverage industry can provide valuable context and insights for creating effective content.
💰 Compensation & Benefits
Salary Range: $40,000 - $55,000 per year (based on industry standards for entry-level copywriter roles in Atlanta)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts at company-owned restaurants
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours per week), with occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Inspire is a multi-brand restaurant company with a portfolio of iconic brands, including Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC. The company operates in a competitive and dynamic industry, requiring adaptability and creativity.
Company Size: With over 33,000 restaurants worldwide, Inspire is a large organization that offers numerous opportunities for growth and development. Working in a large company can provide exposure to diverse teams and projects, fostering a well-rounded skill set.
Founded: Inspire was founded in 2020 through the merger of Arby's Restaurant Group and Fokus Brands. The company has since grown through strategic acquisitions and organic growth.
Company Description:
- Inspire is a multi-brand restaurant company that operates in over 100 countries worldwide
- The company is committed to igniting and nourishing flavorful experiences through its iconic brands
- Inspire values innovation, collaboration, and a customer-centric approach to business
Company Specialties:
- Multi-brand restaurant operations
- Global expansion and franchise management
- Marketing and branding strategies
- Menu innovation and product development
Company Website: http://stories.inspirebrands.com
ASSUMPTION: Inspire's diverse portfolio of brands allows for unique opportunities in copywriting, as each brand has its own distinct voice and target audience.
📊 Role Analysis
Career Level: This role is an entry-level position within the marketing and communications department. It provides an excellent opportunity for a recent graduate or early-career professional to gain experience in copywriting and content creation.
Reporting Structure: The Copywriter will report directly to the Senior Copywriter or Marketing Manager, depending on the specific brand and team structure.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific projects or during company-wide remote work periods.
Growth Opportunities:
- Advancement to Senior Copywriter or Copywriter Manager roles within the marketing department
- Opportunities to work on multiple brands, gaining diverse experience and exposure
- Potential to transition into other marketing or communications roles, such as Brand Manager or Marketing Coordinator
ASSUMPTION: Given the large size and diverse portfolio of Inspire, there are numerous opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: The Atlanta Support Center is a corporate office that houses various departments, including marketing, finance, and human resources. The office environment is professional and collaborative, with open-concept workspaces and dedicated meeting rooms.
Office Location(s): Three Glenlake Parkway NE, Atlanta, Georgia 30328, US
Geographic Context:
- Atlanta is a large metropolitan area with a diverse population and a thriving job market
- The city offers a range of cultural attractions, including museums, theaters, and sports teams
- Atlanta has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: The work schedule is typically Monday through Friday, with standard business hours. However, the role may require occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: The Atlanta Support Center is conveniently located near public transportation and major highways, making it easily accessible for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Writing samples and portfolio
- Communication and interpersonal skills
- Understanding of branding and marketing principles
- Adaptability and creativity
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a portfolio of writing samples that demonstrate your range and versatility as a copywriter
- Prepare for behavioral interview questions that focus on your problem-solving skills and adaptability
- Research Inspire's brands and understand their unique voices and target audiences
ATS Keywords: Copywriting, Content Creation, Marketing, Branding, Advertising, Communications, Customer Engagement, Campaign Development, Collaboration, Research, Editing, Proofreading, Brand Voice, Style Guides
ASSUMPTION: Inspire's application process may involve assessments or tests to evaluate your writing and problem-solving skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Content management systems (CMS) and marketing automation platforms (e.g., Hootsuite, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard tools and platforms is preferred, but not required. Training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put customers at the heart of everything we do
- Innovative: We challenge the status quo and continuously seek improvement
- Collaborative: We work together to achieve our goals and celebrate our successes
- Accountable: We take ownership of our responsibilities and deliver on our commitments
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teamwork
- Opportunities for professional growth and development
- Focus on work-life balance and employee well-being
Self-Assessment Questions:
- Do you have a strong understanding of branding and marketing principles, and can you adapt to different brand voices?
- Are you comfortable working in a fast-paced, collaborative environment and meeting tight deadlines?
- Do you have a passion for the food and beverage industry and a creative approach to content creation?
ASSUMPTION: Inspire values a diverse and inclusive work environment, and encourages applicants from all backgrounds to apply.
⚠️ Potential Challenges
- The fast-paced nature of the role may require occasional overtime or weekend work
- The role may involve working on multiple brands with distinct voices and target audiences, requiring strong adaptability
- Inspire's large size and diverse portfolio may present opportunities for growth, but also competition for advancement
- The company operates in a competitive and dynamic industry, requiring continuous learning and adaptation
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Compared to a Junior Copywriter role, this position offers more responsibility and opportunities for growth within a larger organization
- Unlike some entry-level roles, this position requires a strong understanding of branding and marketing principles, as well as the ability to adapt to different brand voices
- This role provides an opportunity to work on multiple brands, gaining diverse experience and exposure within the company
ASSUMPTION: While this role is entry-level, it offers unique opportunities for growth and development within a large, multi-brand organization.
📝 Sample Projects
- Developing a social media campaign for Arby's to promote a new menu item
- Creating in-store signage and promotional materials for SONIC's seasonal menu
- Writing website content and blog posts for Dunkin' to highlight their coffee and food offerings
ASSUMPTION: These sample projects demonstrate the range of responsibilities and brands that the Copywriter may work on within the company.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the brand(s) I'll be working on?
- What are the most pressing challenges facing the brand(s) currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for advancement within the company?
- How does the company foster a collaborative and inclusive work environment?
ASSUMPTION: These questions demonstrate your interest in the role and the company, and provide valuable insights into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio of writing samples that demonstrate your range and versatility as a copywriter
- Research Inspire's brands and understand their unique voices and target audiences
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
