📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Cigna Healthcare
🔹 Location: Glasgow, Scotland (On-site)
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategy to drive revenue and growth
- Creating brand-enhancing multi-channel copy aligned with Tone of Voice guidelines
- Managing projects and stakeholder relationships to ensure copy effectiveness
- Working collaboratively with the marketing team to deliver high-quality creative assets
ASSUMPTION: This role requires a balance of creativity and project management skills, with a strong focus on brand alignment and stakeholder satisfaction.
📋 Key Responsibilities
✅ Deliver brand-enhancing multi-channel copy
✅ Respond to briefs with care, applying Tone of Voice guidelines diligently
✅ Turn technical information into simple, compelling messaging and content
✅ Review, amend, and approve existing content
✅ Amend, revise, or re-develop copy in response to feedback
✅ Serve as copy custodian, learning from insight and previous performance to deliver best-in-class creative assets
✅ Present work and construct rationales for the approach taken
✅ Be proactive and accountable for deliverables and deadlines
✅ Manage projects using project management software to organize tasks, track deadlines, and update project progress
✅ Build strong relationships with the marketing team and stakeholders
✅ Liaise with requestors and stakeholders to seek clarity for incoming briefs and communicate effectively during amend rounds
ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 3+ years of experience in a copywriter role for leading brands
Required Skills:
- Proven experience in copywriting for leading brands
- Ability to generate sharp, compelling copy across various channels
- Comfortable working within brand guidelines while maintaining creativity
- Excellent communication skills
- Attention to detail and ability to proofread
- Ability to work in a fast-paced, highly matrixed environment
- Passionate about customer experience
Preferred Skills:
- Experience working in a global brand
- Familiarity with project management software
- Knowledge of the health care industry
ASSUMPTION: Candidates with experience in agency, in-house, or freelance copywriting roles are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a copywriter with 3-5 years of experience in the UK)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee assistance program
Working Hours: Full-time, 35 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a copywriter with 3-5 years of experience in the UK. Actual salary may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Health Care
Company Size: 10,001+ employees (Large enterprise with a global presence)
Founded: 1982 (As Cigna Corporation)
Company Description:
- Cigna Healthcare is a division of The Cigna Group, focusing on advocating for better health through every stage of life
- Guides customers through the health care system, empowering them with information and insight to improve their health and vitality
- Offers a range of health care services, including medical, dental, behavioral health, and pharmacy benefits
Company Specialties:
- Health Care
- Behavioral Health
- Dental
- Pharmacy
- Short- and Long-Term Disability
- Global Health Benefits
- Individual Private Medical Insurance
- Wellness Services
- Voluntary Benefits
- Medicare and Medicaid
Company Website: http://www.cigna.com
ASSUMPTION: Cigna Healthcare operates as a division of The Cigna Group, a global health services company with a strong presence in the United States and various international markets.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: Reports to the Creative Services Manager within the marketing department
Work Arrangement: On-site, full-time (35 hours per week)
Growth Opportunities:
- Potential career progression within the marketing department or broader organization
- Opportunities to work on diverse projects and campaigns
- Professional development and training opportunities
ASSUMPTION: This role offers opportunities for career growth and professional development within a large, global organization.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Glasgow, Scotland
Geographic Context:
- Glasgow is the largest city in Scotland and the third-most populous city in the United Kingdom
- Known for its vibrant cultural scene, rich history, and beautiful architecture
- Offers a mix of urban and suburban living options
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment is collaborative and fast-paced, with a strong focus on delivering high-quality creative assets.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the marketing team
- Final interview with the creative services manager
- Background check and offer extension
Key Assessment Areas:
- Portfolio of previous work
- Writing samples and test assignments
- Cultural fit and alignment with company values
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Include a portfolio of your best work, showcasing your range and versatility as a copywriter
- Prepare for behavioral interview questions, focusing on your problem-solving skills and ability to work collaboratively
ATS Keywords: Copywriter, Brand Tone of Voice, Multi-Channel Copy, Project Management, Stakeholder Engagement, Marketing Strategy, Creative Messaging, Customer Experience
ASSUMPTION: The application process may vary depending on the hiring manager and the specific needs of the project.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, or JIRA)
- Creative brief templates
- Writing and editing tools (e.g., Grammarly, Hemingway Editor)
ASSUMPTION: The specific tools and technologies required may vary depending on the projects and campaigns the copywriter is working on.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Collaborative
- Innovative
- Accountable
- Respectful
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on delivering high-quality creative assets
- Adaptable and responsive to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working within brand guidelines while maintaining creativity?
- Can you effectively manage multiple projects and deadlines?
ASSUMPTION: Cigna Healthcare values candidates who are customer-focused, collaborative, and adaptable, with a strong work ethic and a commitment to delivering high-quality creative assets.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, highly matrixed environment
- Adapting to feedback and making revisions to copy
- Balancing creativity with adherence to brand guidelines
ASSUMPTION: These challenges can be mitigated by strong organizational skills, attention to detail, and a proactive approach to project management.
📈 Similar Roles Comparison
- Unlike other copywriter roles, this position focuses on multi-channel copy and project management
- Requires a strong understanding of brand Tone of Voice guidelines and the ability to apply them consistently
- Offers opportunities for career growth and professional development within a large, global organization
ASSUMPTION: This role offers a unique blend of creative and project management responsibilities, with a strong focus on brand alignment and stakeholder satisfaction.
📝 Sample Projects
- Developing a marketing campaign to launch a new health care product or service
- Creating a series of blog posts or articles to educate customers about health care topics
- Writing copy for a website redesign or rebranding project
ASSUMPTION: These sample projects illustrate the range and versatility of the copywriter's role, from creative campaigns to educational content and technical writing.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does this role fit into the broader marketing strategy, and what are the key priorities for the first 90 days?
- What opportunities are there for professional growth and development within the marketing department or broader organization?
- How does the creative services team collaborate with other departments, such as sales, product, or customer service?
- What is the typical timeline for projects, and how are deadlines managed and communicated?
ASSUMPTION: These interview questions help candidates understand the role's context, priorities, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare a portfolio of your best work, showcasing your range and versatility as a copywriter
- Prepare for behavioral interview questions, focusing on your problem-solving skills and ability to work collaboratively
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
