📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: MOI Global
🔹 Location: Central, Singapore
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: 2025-04-13
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling B2B copy that breaks the mold and drives action
- Working with global tech clients such as Oracle, Google Cloud, and Meta
- Developing content strategy and editorial direction across key accounts
- Collaborating with a diverse team to deliver innovative campaigns
- Managing content calendars and contributing to new business pitches
ASSUMPTION: This role requires a strong understanding of the tech industry and the ability to translate complex ideas into accessible narratives.
📋 Key Responsibilities
✅ Shaping content strategy and editorial direction across key accounts
✅ Writing standout copy for various formats, including digital, social, and offline content
✅ Building and managing content calendars across channels
✅ Participating in new business pitches and delivering confident, compelling presentations
✅ Turning complex tech into powerful, accessible stories that resonate across industries
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 3-5 years of agency experience in B2B tech copywriting
Required Skills:
- Proven portfolio of B2B tech copywriting work
- Deep understanding of the IT landscape and various verticals
- Confidence writing for SEO and navigating brand guidelines
- Strong communication skills and ability to work collaboratively
- Deadline-driven with a keen eye for detail
Preferred Skills:
- Experience working with global clients
- Fluency in additional languages
ASSUMPTION: Candidates with experience in B2B tech copywriting and a strong portfolio are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: SGD 60,000 - 80,000 per annum (Based on industry standards for a mid-level copywriter in Singapore)
Benefits:
- 5-day work week
- Flexible office hours (9am - 6pm Singapore time, with potential flexibility due to workload and international client demands)
Working Hours: 40 hours per week, with potential flexibility due to workload and international client demands
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level copywriter in Singapore. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: 51-200 employees
Founded: 1987
Company Description:
- MOI Global is a B2B creative agency connecting clients with a new breed of buyer
- Offices in London, New York, and Singapore, serving global clients
- Specializes in digital, social, events, and direct mail campaigns
Company Specialties:
- B2B marketing
- Content strategy
- Creative campaigns
- Global client management
Company Website: www.moi-global.com
ASSUMPTION: MOI Global's global presence and diverse client base offer opportunities for candidates to work on international campaigns and gain exposure to various industries.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Creative Director
Work Arrangement: On-site, with potential flexibility due to workload and international client demands
Growth Opportunities:
- Progression to Senior Copywriter or Creative Lead roles
- Expanding industry expertise and client portfolio
- International relocation opportunities
ASSUMPTION: This role offers opportunities for career growth within the agency and exposure to global clients.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): 30 Great Guildford Street, London, London SE1 0HS, GB; Prudential Tower, 30 Cecil Street, 29-08/09, Singapore, 049712, SG; 154 West 14th Street, 2nd Floor, New York, 10011, US
Geographic Context:
- Singapore office is located in the Central Business District, offering easy access to public transportation and amenities
- Multicultural environment with a diverse team and international clients
- Opportunities to travel for client meetings and events
Work Schedule: Monday - Friday, 9am - 6pm Singapore time, with potential flexibility due to workload and international client demands
ASSUMPTION: The Singapore office offers a vibrant, multicultural work environment with opportunities for international exposure.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- In-person or virtual interview with the Creative Director and a senior team member
- Portfolio presentation and writing test
Key Assessment Areas:
- Portfolio quality and relevance
- Writing skills and creativity
- Understanding of the tech industry and B2B marketing
- Communication skills and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a strong portfolio showcasing your best B2B tech copywriting work
- Research MOI Global and be ready to discuss how your skills and experience align with the company's mission and values
ATS Keywords: B2B, copywriting, tech, marketing, content strategy, global clients, SEO, brand guidelines, client communication, project management, creative thinking, detail orientation, presentation skills
ASSUMPTION: The application process may vary based on the volume of applicants and the specific needs of the hiring team.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Content management systems (CMS)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used may vary based on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Turning Heads™ methodology
- Divergent thinking
- Collaboration
- Client-centric approach
Work Style:
- Creative and innovative
- Results-driven and deadline-focused
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with complex tech concepts and translating them into accessible narratives?
- Do you have a strong portfolio of B2B tech copywriting work that demonstrates your creativity and versatility?
ASSUMPTION: Candidates who align with MOI Global's values and work style are more likely to succeed in this role and contribute to the agency's success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with complex tech concepts and translating them into accessible narratives
- Adapting to the unique needs and preferences of global clients
- Keeping up with industry trends and best practices in B2B marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, a solid understanding of the tech industry, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional B2B marketing roles, this position requires a strong focus on creativity and storytelling
- MOI Global's global presence offers opportunities for international exposure and collaboration
- Career progression may involve moving into senior roles or exploring international relocation opportunities
ASSUMPTION: This role offers unique opportunities for candidates to work on global campaigns and gain exposure to diverse industries and cultures.
📝 Sample Projects
- Developing a content strategy and editorial direction for a global tech client's rebranding campaign
- Writing engaging and informative blog posts, whitepapers, and case studies for a cloud computing company
- Creating compelling copy for a series of targeted email campaigns promoting a new cybersecurity product
ASSUMPTION: These sample projects illustrate the diverse range of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workload and project mix for this role?
- How does MOI Global support the professional development and growth of its employees?
- What are the most rewarding and challenging aspects of working at MOI Global, according to current team members?
- How does the agency approach diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a strong portfolio showcasing your best B2B tech copywriting work
- Follow up with the HR team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
