📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Superbet
🔹 Location: Brazil
🔹 Job Type: On-site
🔹 Category: Entertainment Providers
🔹 Date Posted: 2025-06-19
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling, user-centered content across product and marketing channels
- Collaborating with cross-functional teams to bring clarity, consistency, and personality to touchpoints
- Applying and evolving the brand voice and tone across all channels
- Writing copy that resonates with users, drives action, builds trust, and strengthens the brand
ASSUMPTION: This role requires a strong balance between creativity and performance metrics, with a focus on driving action and conversion through engaging copy.
📋 Key Responsibilities
✅ Craft High-Impact Copy: Write clear, concise, and engaging copy across digital touchpoints—product interfaces (web/app), email, performance marketing, social media, landing pages, and more.
✅ Bring the Brand Voice to Life: Apply and evolve our voice and tone across all channels to create a cohesive and memorable brand experience.
✅ Collaborate Cross-Functionally: Work with design, product, marketing, and research teams to deliver copy that supports strategic objectives while meeting user needs.
✅ User-Centered Messaging: Apply UX writing best practices to guide users intuitively through digital experiences while also contributing to marketing messages that convert and inspire.
✅ Iterate & Optimize: Use A/B testing, data, and feedback to refine copy for clarity, performance, and conversion.
✅ Contribute to Content Systems: Help maintain content guidelines, voice and tone documentation, and content standards for consistency and scalability.
ASSUMPTION: This role involves a high degree of collaboration and iteration, requiring strong communication skills and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)
Experience: 5+ years of experience in copywriting, with demonstrated experience in both UX writing and marketing copy
Required Skills:
- Proven ability to write clear, concise, and engaging copy for digital products and marketing campaigns
- Strong command of grammar, tone, and storytelling across different mediums and audiences
- Ability to switch between strategic thinking and detail execution
- Experience collaborating with design, marketing, and product teams in fast-paced, agile environments
- Familiarity with tools like Figma, CMS platforms, and content testing tools (a plus)
Preferred Skills:
- Fluency in multiple languages
- Experience in the gaming or entertainment industry
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio will be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level copywriter in Brazil, the estimated salary range is R$ 80,000 - R$ 120,000 per year. This is subject to change based on experience and performance.
Benefits:
- Health insurance
- Dental insurance
- Retirement plan
- Employee discounts
- Professional development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with a one-hour lunch break). Flexible hours may be available based on team needs and performance.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.
Company Size: Superbet has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: 2008, with a strong focus on innovation, technology, and expansion into global markets.
Company Description:
- Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide.
- The company operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.
- Superbet's ambitious growth strategy focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience.
Company Specialties:
- Sports Betting
- Online Casino
- Games
- Lotto
- Retail
Company Website: superbetgroup.com
ASSUMPTION: Superbet's focus on global expansion and innovation creates an exciting and dynamic work environment for employees.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company.
Reporting Structure: The Copywriter will report directly to the Head of Content or a similar role, working closely with cross-functional teams such as design, product, marketing, and research.
Work Arrangement: On-site, with the possibility of hybrid or remote work based on team needs and performance.
Growth Opportunities:
- Advancement to Senior Copywriter or Content Manager roles
- Expansion into new markets and product lines
- Opportunities to work on high-impact projects and campaigns
ASSUMPTION: Superbet's rapid growth and expansion provide numerous opportunities for career development and advancement within the company.
🌍 Location & Work Environment
Office Type: Superbet's offices are modern, collaborative workspaces designed to foster creativity and innovation.
Office Location(s): Brazil (exact location not specified)
Geographic Context:
- Brazil is the largest country in South America, with a diverse culture and vibrant entertainment industry.
- The company's location in Brazil provides opportunities to work with a diverse and multicultural team.
- Brazil's time zone (GMT-3) may require some flexibility in working hours to accommodate collaboration with teams in other countries.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with a one-hour lunch break). Flexible hours may be available based on team needs and performance.
ASSUMPTION: Superbet's offices are designed to be collaborative and engaging, with a focus on fostering creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Portfolio review and written test
- On-site or video interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Portfolio quality and relevance
- Writing skills and creativity
- Understanding of UX writing and marketing copy
- Collaboration and communication skills
- Alignment with Superbet's brand voice and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio that showcases your ability to write clear, concise, and engaging copy for digital products and marketing campaigns.
- Be ready to discuss your portfolio and provide examples of your work during the interview.
- Research Superbet's brand voice and values to ensure alignment with your personal style and approach to copywriting.
ATS Keywords: Copywriter, UX Writing, Marketing Copy, Digital Products, Brand Voice, Collaboration, Cross-Functional Teams, A/B Testing, Content Strategy, Performance Metrics
ASSUMPTION: Superbet's interview process is designed to assess your skills, experience, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Figma
- CMS platforms (e.g., WordPress, Contentful)
- Content testing tools (e.g., Optimizely, VWO)
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: Familiarity with these tools is preferred but not required. Superbet provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Responsibility
Work Style:
- Agile and dynamic
- Collaborative and cross-functional
- Data-driven and performance-focused
- Creative and innovative
Self-Assessment Questions:
- Do you align with Superbet's values of innovation, collaboration, and customer-centricity?
- Are you comfortable working in a dynamic, agile environment with cross-functional teams?
- Do you have a data-driven approach to your work and a focus on performance metrics?
ASSUMPTION: Superbet's values and work style require employees to be adaptable, collaborative, and focused on driving results through innovation and performance.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require flexibility and adaptability
- Collaborating with cross-functional teams may require strong communication and project management skills
- Balancing creativity with performance metrics may require a strategic and data-driven approach to copywriting
- Working in a global company may require flexibility in working hours to accommodate collaboration with teams in different time zones
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a focus on driving results through collaboration and innovation.
📈 Similar Roles Comparison
- Unlike traditional marketing or advertising roles, this role requires a strong focus on UX writing and user-centered messaging
- Superbet's global presence and focus on innovation provide unique opportunities for career growth and development
- This role may require more frequent collaboration with cross-functional teams and a greater emphasis on performance metrics than similar roles in other industries
ASSUMPTION: This role offers unique opportunities for growth and development within a dynamic, global company focused on innovation and performance.
📝 Sample Projects
- Revising and optimizing the copy for Superbet's mobile app to improve user engagement and conversion
- Creating a comprehensive content strategy for Superbet's expansion into a new market, including localizing and adapting copy for cultural relevance
- Developing a series of marketing campaigns to promote Superbet's new product offerings, including social media ads, email marketing, and landing pages
ASSUMPTION: These projects demonstrate the range of responsibilities and opportunities available to a Copywriter at Superbet.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does Superbet support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Superbet measure the success and impact of its copywriting and content strategy?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio that showcases your ability to write clear, concise, and engaging copy for digital products and marketing campaigns.
- Be ready to discuss your portfolio and provide examples of your work during the interview.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
