Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: H&M Group

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Trans-creating global and regional communication to meet local market needs while adhering to brand tone of voice.
• Collaborating with internal teams and external parties to achieve shared objectives.
• Securing copy is written, adapted, and translated according to cultural and legal guidelines.
• Supporting local teams with translations when needed.
• Keeping an eye on competitors, trends, and developments in the fashion industry.

ASSUMPTION: This role requires a strong understanding of marketing content and the ability to skew messages for different target groups and communication channels.

📋 Key Responsibilities

✅ Trans-create global and regional communication to local market needs based on global guidelines and brand tone of voice.

✅ Proofread and secure that copy is written, adapted, and translated according to cultural and legal guidelines.

✅ Support local teams with translations when needed, e.g., internal and external communications material.

✅ Play an active role in collaboration with external parties and internal teams to deliver on shared objectives.

✅ Keep an eye on competitors, trends, and development in the fashion industry.

ASSUMPTION: The role may require working on multiple projects simultaneously and meeting tight deadlines.

🎯 Required Qualifications

Education: A degree in Copywriting, Journalism, or a related field.

Experience: At least 3 years of experience in copywriting, marketing, or a related field.

Required Skills:

• Full proficiency in written native language and English.
• Good understanding of marketing content and the ability to skew the message for different target groups and communication channels.
• Ability to create copy at a high pace at high quality.
• Robust organizational skills with the ability to problem solve, manage multiple projects simultaneously, and prioritize tasks effectively.

Preferred Skills:

• Experience working in a fast-paced retail environment.
• Knowledge of the fashion industry.

ASSUMPTION: Candidates with relevant experience in copywriting or a related field, along with strong organizational skills, are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: INR 5,00,000 - 8,00,000 per annum (Estimated based on industry standards for a mid-level copywriter in Bangalore)

Benefits:

• Staff discount card usable on all H&M Group brands in stores and online.
• Inclusion in the H&M Incentive Program (HIP).
• Global benefits may vary based on employment type and country.

Working Hours: Full-time position, typically 40 hours per week. May require flexible hours to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Fashion)

Company Size: 1,001-5,000 employees (Mid-sized)

Founded: 1947 (as Hennes; 1968 as H&M)

Company Description:

• H&M is a multinational clothing company based in Sweden that focuses on fast-fashion clothing.
• The company operates in 75 geographical markets with 4,801 stores under various brands.
• H&M Group employs over 107,000 people worldwide.

Company Specialties:

• Fast-fashion retail
• Global expansion and localization
• Sustainable fashion initiatives

Company Website: career.hm.com

ASSUMPTION: Working at H&M Group offers opportunities for career growth and exposure to international markets.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the Content Operations Manager for India.

Work Arrangement: On-site, full-time position based at the Support Office in Bangalore, Karnataka, India.

Growth Opportunities:

• Potential career progression within the marketing and communications department.
• Opportunities to work on international projects and gain exposure to global markets.
• Chance to develop skills in trans-creation, copywriting, and collaboration with cross-functional teams.

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Support Office

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and the fourth most populous city in India.
• The city is known for its pleasant climate, vibrant culture, and growing IT industry.
• Bangalore is well-connected by air, rail, and road, with an extensive public transportation system.

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break). May require flexible hours to meet project deadlines.

ASSUMPTION: The work environment at H&M Group's Bangalore office is likely to be dynamic, multicultural, and fast-paced, reflecting the company's global presence and focus on fast-fashion retail.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with the team

Key Assessment Areas:

• Writing and trans-creation skills
• Understanding of marketing content and target groups
• Organizational skills and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of the fashion industry and H&M Group's brand.
• Showcase your ability to create high-quality copy at a high pace.

ATS Keywords: Copywriter, Trans-creation, Marketing Content, Brand Tone of Voice, Collaboration, Organizational Skills, Problem Solving, Fashion Industry, High-Quality Copy Production

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' writing skills, industry knowledge, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator)
• Content Management Systems (CMS)
• Project Management Tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and teams the copywriter works with.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Passion
• Innovation
• Sustainability
• Quality
• Customer focus

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on delivering results and meeting deadlines
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a strong passion for fashion and the written language?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have strong organizational skills and the ability to manage multiple projects simultaneously?

ASSUMPTION: Candidates who align with H&M Group's values and work style are more likely to succeed in this role and enjoy working at the company.

⚠️ Potential Challenges

• Meeting tight deadlines and managing multiple projects simultaneously.
• Adapting to the company's fast-paced and dynamic work environment.
• Keeping up with the latest trends and developments in the fashion industry.
• Working with diverse teams and stakeholders, requiring strong collaboration and communication skills.

ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a customer-centric mindset.

📈 Similar Roles Comparison

• Compared to a traditional copywriter role, this position places a stronger emphasis on trans-creation and adaptation of global content to local markets.
• In the fashion industry, this role may require a deeper understanding of trends and consumer behavior in the local market.
• Career progression in this role may involve moving into more senior marketing or communications positions within the company.

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.

📝 Sample Projects

• Trans-creating global marketing campaigns for the Indian market.
• Adapting international product descriptions to meet local language and cultural requirements.
• Collaborating with designers and product teams to create compelling in-store signage and promotional materials.

ASSUMPTION: These sample projects illustrate the diverse range of tasks and responsibilities the copywriter may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does the company support the professional development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company approach sustainability and ethical sourcing in its fashion products?
• What is the company's strategy for expanding its presence in the Indian market?

ASSUMPTION: These questions can help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the H&M Group career page by July 22, 2025.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare a portfolio or examples of your previous copywriting work, if applicable.
• Follow up on your application status one week after submission.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.