Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Meta

🔹 Location: Los Angeles, CA

🔹 Job Type: Full-time

🔹 Category: Creative & Marketing

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Los Angeles, CA)

🚀 Job Overview

Key aspects of this role include:

• Conceptualizing and creating big ideas across various mediums
• Communicating complex technology topics clearly to non-technical audiences
• Collaborating with cross-functional teams to develop innovative creative strategies
• Bringing humanity into technology through compelling storytelling

ASSUMPTION: This role requires a high level of creativity, versatility, and the ability to work autonomously. Candidates should have a strong portfolio demonstrating their unique voice and ability to tell stories across multiple platforms.

📋 Key Responsibilities

✅ Conceptualize and create big ideas for all mediums, including mobile, social, product, film, interactive, content, activations, out of home, print, events, experiential, events, and more

✅ Communicate complicated technology topics in clear, concise ways to a non-technical audience

✅ Present ideas in a clear and focused way that builds consensus within the team

✅ Work collaboratively within a cross-functional team environment with art directors, designers, engineers, strategists, and product managers

✅ Create original, breakthrough, industry-leading work

✅ Translate complex strategic approaches into easily accessible creative concepts

✅ Stay attuned to the pulse of emerging trends and insights, analyzing their impact on industries, brands, and audiences to develop innovative creative strategies that resonate with, inspire, and drive meaningful engagement across wide-ranging audiences

ASSUMPTION: The ideal candidate will have a strong background in concepting and copywriting for global brands, with a proven track record of creating innovative, industry-leading work.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., English, Journalism, Marketing, or a related discipline)

Experience: 8+ years of experience in agency/in-house concepting and copywriting for global brands

Required Skills:

• Proven ability to concept and write compelling copy across various mediums
• Experience working with wide-ranging audiences, including consumers, creators, and business
• History of self-initiated projects
• Interest in product storytelling and project strategy
• Experience thinking conceptually and bringing ideas to life in new and inspiring ways
• Experience working autonomously, with little direction
• Future-first mindset, with experience creating in new platforms (e.g., augmented, virtual, or mixed reality, gaming, Web3, AI, NFTs, avatars, etc.)
• Interest in design and art direction

Preferred Skills:

• Experience in pursuing emerging technologies

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong command of the English language, with excellent writing, editing, and communication skills.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a senior copywriter role in Los Angeles)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous time off (vacation, sick, and holidays)
• Parental leave
• Employee stock purchase plan
• Tuition assistance
• Gym membership reimbursement

Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely occasionally

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior copywriter role in Los Angeles. The actual salary may vary depending on factors such as the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, with a focus on social media, connectivity, and emerging technologies like augmented and virtual reality.

Company Size: Meta is a large company with over 10,000 employees, providing ample opportunities for collaboration and growth.

Founded: Meta was founded in 2004 and has since grown into one of the world's largest technology companies.

Company Description:

• Meta is a global technology company that connects people through its family of apps and services, including Facebook, Instagram, WhatsApp, and Oculus.
• The company's mission is to build the future of human connection and the technology that makes it possible.
• Meta is committed to creating a safe and respectful online space for its users and encourages constructive conversations on its platforms.

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: metacareers.com

ASSUMPTION: Meta's large size and global presence offer candidates the opportunity to work on diverse projects and collaborate with talented professionals from around the world.

📊 Role Analysis

Career Level: Senior

Reporting Structure: The Copywriter will report to the Creative Director and work closely with cross-functional teams, including art directors, designers, engineers, strategists, and product managers.

Work Arrangement: On-site (Los Angeles, CA) with occasional remote work opportunities

Growth Opportunities:

• Potential to lead creative projects and mentor junior team members
• Opportunities to work on emerging technologies and platforms
• Chance to collaborate with global brands and influence their creative narratives

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills, take on leadership responsibilities, and work on cutting-edge projects.

🌍 Location & Work Environment

Office Type: On-site (Los Angeles, CA) with occasional remote work opportunities

Office Location(s): 1 Hacker Way, Menlo Park, CA 94025, US

Geographic Context:

• Los Angeles is a vibrant, multicultural city with a thriving entertainment and technology industry.
• The city offers a diverse range of neighborhoods, cultural attractions, and outdoor activities.
• Los Angeles has a Mediterranean climate, with mild winters and hot summers.

Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely occasionally

ASSUMPTION: Los Angeles provides an ideal environment for creative professionals, with its rich cultural scene, diverse communities, and thriving entertainment and technology industries.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-person or virtual interview with the creative team
• Portfolio presentation and creative challenge
• Final interview with the creative director or other senior stakeholders

Key Assessment Areas:

• Creativity and concepting skills
• Writing and communication skills
• Understanding of technology and ability to translate complex topics
• Collaboration and teamwork skills
• Cultural fit and alignment with Meta's values

Application Tips:

• Tailor your resume and portfolio to highlight your relevant experience and skills for this role.
• Prepare a strong portfolio showcasing your best work, with a focus on concepting and copywriting for global brands.
• Write a compelling cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity.
• Be prepared to discuss your creative process, inspirations, and how you approach storytelling.

ATS Keywords: Copywriter, Concept Development, Storytelling, Creative Problem Solving, Collaboration, Communication, Technology Translation, Trend Analysis, Project Strategy, Design Interest, Art Direction, Emerging Technologies, Audience Engagement, Brand Narrative, Content Creation, Versatility

ASSUMPTION: Meta's application process is designed to assess candidates' creative and technical skills, as well as their cultural fit and alignment with the company's values.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Microsoft Office Suite (Word, PowerPoint, Excel)
• Google Workspace (Docs, Sheets, Slides)
• Project management tools (e.g., Asana, JIRA, Trello)
• Design and prototyping tools (e.g., Sketch, Figma, InVision)

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong working knowledge of industry-standard creative and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Be Bold
• Focus on Impact
• Be Humble
• Be Available and Responsive
• Integrity
• Inclusion

Work Style:

• Collaborative and team-oriented
• Innovative and forward-thinking
• Adaptable and open to feedback
• Results-driven and focused on impact

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with a diverse range of stakeholders, including non-technical audiences?
• Do you have a strong work ethic and a commitment to delivering high-quality work?

ASSUMPTION: Candidates should assess their fit with Meta's values and work style to ensure they are a strong cultural fit for the organization.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with a diverse range of stakeholders, including non-technical audiences
• Keeping up with emerging technologies and trends in the industry
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: These challenges are common in fast-paced, creative environments and require strong organizational skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Unlike other copywriter roles, this position requires a strong understanding of technology and the ability to translate complex topics for non-technical audiences.
• Meta's global presence and diverse portfolio of brands offer candidates the opportunity to work on a wide range of projects and collaborate with talented professionals from around the world.
• This role offers significant growth potential, with opportunities to develop skills, take on leadership responsibilities, and work on cutting-edge projects.

ASSUMPTION: Candidates should consider their fit with Meta's company culture, the unique requirements of this role, and the opportunities for growth and development.

📝 Sample Projects

• Developing a compelling brand narrative for a new product launch
• Creating a series of engaging social media campaigns to promote an existing brand
• Writing clear and concise user interface (UI) and user experience (UX) copy for a new app or website

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of creativity required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the creative process for a recent campaign or project?
• How does the creative team collaborate with other departments, such as product or engineering?
• What are the most challenging aspects of working on global brands, and how does the team overcome them?
• How does Meta support the professional development and growth of its creative team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and the opportunity for professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your relevant experience and skills for this role.
• Write a compelling cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity.
• Prepare a strong portfolio showcasing your best work, with a focus on concepting and copywriting for global brands.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.