📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Momentum ITSMA
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Midweight (2-5 years)
🔹 Remote Status: Hybrid (London-based with flexible working)
🚀 Job Overview
Key aspects of this role include:
- Creating high-quality, engaging content for various marketing channels
- Collaborating with cross-functional teams to ensure content aligns with client needs and brand voice
- Conducting research to understand industry trends, client needs, and the competitive landscape
- Switching between writing styles and tones to maintain and enhance the brand voice of multiple clients
ASSUMPTION: This role requires strong communication skills, creativity, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Develop high-quality, engaging, and persuasive content for various marketing platforms, including digital, social media, long and short form articles, blogs, and video
✅ Conduct research to understand industry trends, client needs, and the competitive landscape to inform content creation
✅ Work closely with consulting, design, and producer teams to efficiently create cohesive and effective content that meets the client's needs
✅ Review and edit content to ensure accuracy, clarity, and adherence to style guidelines
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to meet tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: At least 3 years of experience working in a similar role within a consultancy, creative agency, or related B2B industry
Required Skills:
- Exceptional verbal and written communication skills
- Ability to craft clear, engaging, and persuasive content tailored to various audiences and platforms
- Strong research skills to gather relevant information and insights to inform content creation
- Ability to interpret and understand client briefs, ensuring all content aligns with specified objectives, target audience, and key messages
- Ability to adjust writing style and tone based on different projects and feedback
Preferred Skills:
- Familiarity with the B2B sector, particularly the areas of client-centric growth strategies, account-based marketing (ABM), and consultancy services
- Familiarity with content management systems (CMS), AI tools for content creation, and other digital tools used in creation and distribution
ASSUMPTION: Candidates should be able to provide suitable samples to showcase their work.
💰 Compensation & Benefits
Salary Range: £35,000-£40,000 per year (based on experience and performance)
Benefits:
- Annual leave: 25 days plus Public Holidays
- 3 bonus days off for end-of-year shutdown (25 Dec to 1 January)
- Discretionary company bonus scheme
- Healthcare plan
- Personal training budget
- Fully accredited ABM certification
- Sabbatical leave options
- Home office budget
- Enhanced parental leave
- Enhanced sick leave
- Hybrid working and flexible working policy
- Culture Club, regular social and wellbeing events
- Dedicated ESG committee
Working Hours: 40 hours per week, with flexible working options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a midweight copywriter role in London.
📌 Applicant Insights
🔍 Company Context
Industry: Momentum ITSMA operates in the business consulting and services industry, focusing on helping global organizations achieve market-beating performance by winning, growing, and retaining their most valuable client relationships.
Company Size: Momentum ITSMA is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.
Founded: 2011, with a history of pioneering Account-Based Marketing and ongoing innovation to ensure clients outperform their competitors.
Company Description:
- Momentum ITSMA offers a range of services, including consulting, research, learning, thought leadership, and content, to help companies deepen relationships, build reputation, and grow revenue.
- The company pioneered Account-Based Marketing and continues to innovate, ensuring its clients achieve market-beating performance.
- Momentum ITSMA is committed to enabling global organizations to win, grow, and retain their most valuable client relationships.
Company Specialties:
- Account-Based Marketing
- Customer Marketing
- Global Accounts Marketing
- Competitive Intelligence
- Marketing Consultancy
- Key Account Management
- Market research
- Growth strategy
- Program management
- Marketing strategy
- ABM Training
- ABM Certification
- B2B Marketing
- B2B Research
Company Website: momentumitsma.com
ASSUMPTION: Momentum ITSMA's focus on client-centric growth strategies and account-based marketing makes it an attractive employer for B2B professionals.
📊 Role Analysis
Career Level: Midweight (2-5 years of experience)
Reporting Structure: The copywriter will work closely with consulting, design, and producer teams, reporting directly to the Content Services team lead.
Work Arrangement: Hybrid (London-based with flexible working options)
Growth Opportunities:
- Progression within the Content Services team or other departments within Momentum ITSMA
- Expanding skills and knowledge in B2B marketing, content creation, and account-based marketing
- Potential to work on high-profile client projects and contribute to the company's thought leadership initiatives
ASSUMPTION: The hybrid work arrangement and growth opportunities make this role attractive to mid-career professionals seeking a balance between on-site collaboration and remote work.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central London
Office Location(s): 18a Hatton Wall, 3rd Floor, London, England EC1N 8
Geographic Context:
- London is a vibrant, multicultural city with a thriving business ecosystem
- The office is located in the City of London, close to various amenities and transportation links
- The area is known for its creative and tech industries, providing ample networking opportunities
Work Schedule: Standard office hours, with flexible working options available
ASSUMPTION: The central London location and flexible work arrangements make this role accessible and appealing to a wide range of candidates.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss the role and assess cultural fit
- In-person or virtual interview with the Content Services team lead and/or other team members
- Final interview with a senior member of the team or a panel
Key Assessment Areas:
- Communication skills and ability to craft engaging content
- Research skills and understanding of the B2B sector
- Creativity and adaptability in writing styles and tones
- Problem-solving skills and ability to manage multiple projects
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide a portfolio or samples of your work that demonstrate your ability to create high-quality, engaging content
- Prepare for interview questions that focus on your communication skills, research methods, and ability to manage multiple projects
ATS Keywords: B2B, copywriter, content creation, marketing channels, client needs, brand voice, research, collaboration, editing, problem-solving, workload management
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant skills and experience, and prepare for interview questions that focus on their communication skills and ability to manage multiple projects.
🛠️ Tools & Technologies
- Content management systems (CMS)
- AI tools for content creation
- Other digital tools used in creation and distribution
ASSUMPTION: Familiarity with relevant tools and technologies is desirable but not always required, as training may be provided.
👔 Cultural Fit Considerations
Company Values:
- Client-centric: Focus on understanding and meeting client needs
- Innovative: Continuously seeking new ways to improve and outperform competitors
- Collaborative: Working together to achieve common goals and drive success
Work Style:
- Dynamic and fast-paced environment
- Proactive and self-motivated team members
- Strong focus on collaboration and cross-functional teamwork
Self-Assessment Questions:
- Do you have strong communication skills and the ability to craft engaging content for various audiences and platforms?
- Are you comfortable working in a dynamic and fast-paced environment, managing multiple projects simultaneously?
- Do you thrive in a collaborative work environment, working closely with cross-functional teams to achieve common goals?
ASSUMPTION: Candidates should assess their fit with Momentum ITSMA's values and work style, ensuring they are comfortable working in a dynamic, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Switching between writing styles and tones to maintain and enhance the brand voice of multiple clients
- Working in a fast-paced environment with frequent changes and updates
- Adapting to a hybrid work arrangement, balancing on-site collaboration and remote work
ASSUMPTION: Candidates should be prepared to manage multiple projects, adapt to a dynamic work environment, and thrive in a hybrid work arrangement.
📈 Similar Roles Comparison
- This role is similar to other midweight B2B copywriter positions but may offer more opportunities for growth and innovation in the account-based marketing (ABM) and client-centric growth strategies fields
- Momentum ITSMA's focus on pioneering ABM and ongoing innovation sets it apart from other consultancies and creative agencies
- Career progression may be faster at Momentum ITSMA due to its focus on internal growth and development
ASSUMPTION: Candidates should consider Momentum ITSMA's unique focus on ABM and client-centric growth strategies when comparing this role to similar positions.
📝 Sample Projects
- Creating a comprehensive content strategy for a major client's account-based marketing (ABM) campaign
- Developing a series of thought leadership articles to establish a client as a thought leader in their industry
- Collaborating with cross-functional teams to create a targeted one-to-one ABM communication campaign for a key account
ASSUMPTION: Sample projects should demonstrate the candidate's ability to create high-quality, engaging content for various marketing channels and collaborate effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- How does Momentum ITSMA support the professional development of its copywriters?
- What are the most challenging aspects of working on multiple projects simultaneously, and how does the team manage this?
- How does Momentum ITSMA foster a collaborative and innovative work environment?
- What opportunities are there for growth and progression within the Content Services team or other departments within Momentum ITSMA?
- How does Momentum ITSMA ensure the work-life balance of its employees, particularly in a hybrid work arrangement?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Momentum ITSMA - Copywriter
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or samples of your work that demonstrate your ability to create high-quality, engaging content
- Prepare for interview questions that focus on your communication skills, research methods, and ability to manage multiple projects
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
