π Core Information
πΉ Job Title: Copywriter
πΉ Company: OLIVER Agency - APAC
πΉ Location: Manila, Philippines (Remote)
πΉ Job Type: Freelancer (5.5 months)
πΉ Category: Advertising & Marketing
πΉ Date Posted: June 5, 2025
πΉ Experience Level: Mid-Senior level (4-6 years)
πΉ Remote Status: Fully Remote
π Job Overview
Key aspects of this role include:
- Developing clear, engaging, and persuasive copy for various digital platforms
- Adapting content to align with content strategy, brand, and industry guidelines
- Performing quality assurance (QA) checks on marketing materials
- Supporting research for product content and implementing SEO best practices
ASSUMPTION: This role requires a strong background in B2B copywriting, with a focus on digital platforms and a solid understanding of marketing automation, SEO, and content strategy.
π Key Responsibilities
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Develop clear, engaging, and persuasive copy for various platforms, including marketing automation campaigns, social media, websites, and search engine marketing (SEM), using provided marketing materials.
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Adapt content to align with content strategy, brand, and industry guidelines.
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Complete content briefing documents by consolidating information from existing content plans, including marketing automation builds documents, web content build briefs, webinar platform builds, and social media briefs.
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Perform quality assurance (QA) checks on marketing materials to ensure accuracy and consistency.
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Support research for product content and implement SEO best practices for 3m.com experiences, providing recommendations for tags and metadata.
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Handle general administrative tasks related to content management.
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field.
Experience: A minimum of 4 years of experience in a professional English-speaking environment, with a focus on B2B copywriting and digital platforms.
Required Skills:
- Excellent English writing and communication skills
- Strong time management skills and the ability to be self-directed
- Consistent attention to detail
- Passion for and inquisitive about AI and new technologies
- Understanding and knowledge of AI tools is beneficial, but the ability to learn and digest benefits and features of AI tools is critical
Preferred Skills:
- Experience working within creative or content agencies
- Delivered B2B projects
ASSUMPTION: Candidates with a proven track record in B2B copywriting and a strong portfolio showcasing their skills will be prioritized.
π° Compensation & Benefits
Salary Range: PHP 60,000 - 80,000 per month (Estimated based on industry standards for mid-senior level copywriters in the Philippines)
Benefits:
- Flexible work arrangement
- Opportunities to work with international clients and brands
- Potential for long-term collaboration and growth within the company
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
π Applicant Insights
π Company Context
Industry: Advertising & Marketing
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2004 (Headquarters: London, UK)
Company Description:
- OLIVER is a global advertising agency that specializes in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
- The company works with over 300 clients in 48 countries, delivering business growth, fame, and purpose through innovative and impactful work.
- OLIVER is part of the Inside Ideas Group (IIG) and The Brandtech Group, giving clients access to the latest marketing technology solutions.
Company Specialties:
- Brand strategy and planning
- Real-Time Marketing
- Creative execution
- Digital strategy
- Social media
- CRM
- Loyalty
- Data
- Analytics
- In-Housing
- Marketing Ecosystems
- AI
Company Website: https://www.oliver.agency
ASSUMPTION: OLIVER's large size and global presence offer candidates the opportunity to work on diverse projects and gain exposure to international clients and brands.
π Role Analysis
Career Level: Mid-Senior level (4-6 years of experience)
Reporting Structure: This role reports directly to the Client Lead or Account Manager.
Work Arrangement: Fully Remote (with the option to work from OLIVER's offices in Manila, if preferred)
Growth Opportunities:
- Potential long-term collaboration and growth within the company
- Opportunities to work on diverse projects and gain exposure to international clients and brands
- Chance to develop skills in AI and new technologies
ASSUMPTION: This role offers growth opportunities through exposure to diverse projects, international clients, and emerging technologies.
π Location & Work Environment
Office Type: Remote-first with physical offices in Manila, London, Dublin, and Singapore
Office Location(s): Manila, Philippines
Geographic Context:
- The Philippines has a tropical marine climate, with temperatures ranging from 21Β°C to 32Β°C (70Β°F to 90Β°F) throughout the year.
- Manila is the capital and largest city of the Philippines, with a population of over 1.8 million people.
- The time zone is Philippine Standard Time (PST, UTC+8).
Work Schedule: Full-time (40 hours per week, with flexible hours and the option to work from home)
ASSUMPTION: The remote work arrangement offers flexibility and convenience, allowing candidates to balance their personal and professional lives more effectively.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Portfolio and writing test review
- Final interview with the Client Lead or Account Manager
Key Assessment Areas:
- Writing and communication skills
- Understanding of B2B marketing and digital platforms
- Attention to detail and quality assurance skills
- Cultural fit and alignment with OLIVER's values
Application Tips:
- Tailor your resume and cover letter to highlight your B2B copywriting experience and skills relevant to this role.
- Include a portfolio showcasing your best work, with a focus on B2B projects and digital platforms.
- Prepare for the writing test by brushing up on your SEO and content strategy knowledge.
- Research OLIVER's clients and projects to demonstrate your understanding of the company and its work.
ATS Keywords: B2B Copywriting, Digital Marketing, Marketing Automation, SEO, Content Strategy, Quality Assurance, Remote Work, AI, Brand Strategy, Creative Execution, Social Media, CRM, Loyalty, Data, Analytics, In-Housing, Marketing Ecosystems
ASSUMPTION: The interview process will focus on assessing the candidate's writing and communication skills, as well as their understanding of B2B marketing and digital platforms.
π οΈ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Content management systems (CMS) (e.g., WordPress, Drupal, Adobe Experience Manager)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools is beneficial but not required, as the candidate will have the opportunity to learn and adapt to new technologies.
π Cultural Fit Considerations
Company Values:
- Be ambitious to succeed
- Be imaginative to push the boundaries of whatβs possible
- Be inspirational to do groundbreaking work
- Be always learning and listening to understand
- Be results-focused to exceed expectations
- Be actively pro-inclusive and anti-racist across our community, clients, and creations
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic, with a focus on delivering high-quality work quickly
- Results-driven and focused on achieving client goals
- Innovative and open to new ideas and approaches
Self-Assessment Questions:
- Do you have a proven track record of success in B2B copywriting, with a focus on digital platforms?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
- Do you have a strong understanding of marketing automation, SEO, and content strategy?
- Are you passionate about learning and adapting to new technologies, including AI?
- Do you align with OLIVER's values and work style?
ASSUMPTION: Candidates who demonstrate a strong fit with OLIVER's values and work style will be prioritized for the role.
β οΈ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to new technologies and tools quickly
- Dealing with remote work challenges, such as communication and collaboration with team members in different time zones
ASSUMPTION: These challenges can be overcome with strong time management skills, effective communication, and a willingness to adapt and learn.
π Similar Roles Comparison
- This role differs from related positions in its focus on B2B copywriting for digital platforms and marketing automation, as well as its remote work arrangement.
- Industry-specific context: The Philippines has a growing digital marketing industry, with a focus on e-commerce and social media.
- Career path comparison: This role offers growth opportunities through exposure to diverse projects, international clients, and emerging technologies.
ASSUMPTION: This role is unique in its focus on B2B copywriting for digital platforms and marketing automation, as well as its remote work arrangement.
π Sample Projects
- Developing engaging and persuasive copy for a marketing automation campaign targeting B2B decision-makers
- Adapting existing content to align with a client's brand guidelines and content strategy for their website and social media channels
- Performing quality assurance checks on marketing materials for a major product launch, ensuring accuracy and consistency across all platforms
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop clear, engaging, and persuasive copy, adapt content to align with brand guidelines, and perform quality assurance checks.
β Key Questions to Ask During Interview
- What are the most significant challenges facing the client's business, and how can my copywriting skills help address them?
- How does the team structure support collaboration and communication between copywriters, designers, and other stakeholders?
- What are the company's plans for growth and expansion in the Philippines and other APAC markets?
- How does OLIVER support the professional development and growth of its copywriters?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions will help the candidate understand the role's priorities, the team's dynamics, and the company's growth plans.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your B2B copywriting experience and skills relevant to this role.
- Prepare a portfolio showcasing your best work, with a focus on B2B projects and digital platforms.
- Prepare for the writing test by brushing up on your SEO and content strategy knowledge.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.