O
Full-time
Remote
Worldwide
✍️ Copywriting & Content Writing

πŸ“Œ Core Information

πŸ”Ή Job Title: Copywriter

πŸ”Ή Company: OLIVER Agency - APAC

πŸ”Ή Location: Manila, Philippines (Remote)

πŸ”Ή Job Type: Freelancer (5.5 months)

πŸ”Ή Category: Advertising & Marketing

πŸ”Ή Date Posted: June 5, 2025

πŸ”Ή Experience Level: Mid-Senior level (4-6 years)

πŸ”Ή Remote Status: Fully Remote

πŸš€ Job Overview

Key aspects of this role include:

  • Developing clear, engaging, and persuasive copy for various digital platforms
  • Adapting content to align with content strategy, brand, and industry guidelines
  • Performing quality assurance (QA) checks on marketing materials
  • Supporting research for product content and implementing SEO best practices

ASSUMPTION: This role requires a strong background in B2B copywriting, with a focus on digital platforms and a solid understanding of marketing automation, SEO, and content strategy.

πŸ“‹ Key Responsibilities

βœ… Develop clear, engaging, and persuasive copy for various platforms, including marketing automation campaigns, social media, websites, and search engine marketing (SEM), using provided marketing materials.

βœ… Adapt content to align with content strategy, brand, and industry guidelines.

βœ… Complete content briefing documents by consolidating information from existing content plans, including marketing automation builds documents, web content build briefs, webinar platform builds, and social media briefs.

βœ… Perform quality assurance (QA) checks on marketing materials to ensure accuracy and consistency.

βœ… Support research for product content and implement SEO best practices for 3m.com experiences, providing recommendations for tags and metadata.

βœ… Handle general administrative tasks related to content management.

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field.

Experience: A minimum of 4 years of experience in a professional English-speaking environment, with a focus on B2B copywriting and digital platforms.

Required Skills:

  • Excellent English writing and communication skills
  • Strong time management skills and the ability to be self-directed
  • Consistent attention to detail
  • Passion for and inquisitive about AI and new technologies
  • Understanding and knowledge of AI tools is beneficial, but the ability to learn and digest benefits and features of AI tools is critical

Preferred Skills:

  • Experience working within creative or content agencies
  • Delivered B2B projects

ASSUMPTION: Candidates with a proven track record in B2B copywriting and a strong portfolio showcasing their skills will be prioritized.

πŸ’° Compensation & Benefits

Salary Range: PHP 60,000 - 80,000 per month (Estimated based on industry standards for mid-senior level copywriters in the Philippines)

Benefits:

  • Flexible work arrangement
  • Opportunities to work with international clients and brands
  • Potential for long-term collaboration and growth within the company

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising & Marketing

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 2004 (Headquarters: London, UK)

Company Description:

  • OLIVER is a global advertising agency that specializes in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
  • The company works with over 300 clients in 48 countries, delivering business growth, fame, and purpose through innovative and impactful work.
  • OLIVER is part of the Inside Ideas Group (IIG) and The Brandtech Group, giving clients access to the latest marketing technology solutions.

Company Specialties:

  • Brand strategy and planning
  • Real-Time Marketing
  • Creative execution
  • Digital strategy
  • Social media
  • CRM
  • Loyalty
  • Data
  • Analytics
  • In-Housing
  • Marketing Ecosystems
  • AI

Company Website: https://www.oliver.agency

ASSUMPTION: OLIVER's large size and global presence offer candidates the opportunity to work on diverse projects and gain exposure to international clients and brands.

πŸ“Š Role Analysis

Career Level: Mid-Senior level (4-6 years of experience)

Reporting Structure: This role reports directly to the Client Lead or Account Manager.

Work Arrangement: Fully Remote (with the option to work from OLIVER's offices in Manila, if preferred)

Growth Opportunities:

  • Potential long-term collaboration and growth within the company
  • Opportunities to work on diverse projects and gain exposure to international clients and brands
  • Chance to develop skills in AI and new technologies

ASSUMPTION: This role offers growth opportunities through exposure to diverse projects, international clients, and emerging technologies.

🌍 Location & Work Environment

Office Type: Remote-first with physical offices in Manila, London, Dublin, and Singapore

Office Location(s): Manila, Philippines

Geographic Context:

  • The Philippines has a tropical marine climate, with temperatures ranging from 21Β°C to 32Β°C (70Β°F to 90Β°F) throughout the year.
  • Manila is the capital and largest city of the Philippines, with a population of over 1.8 million people.
  • The time zone is Philippine Standard Time (PST, UTC+8).

Work Schedule: Full-time (40 hours per week, with flexible hours and the option to work from home)

ASSUMPTION: The remote work arrangement offers flexibility and convenience, allowing candidates to balance their personal and professional lives more effectively.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • Portfolio and writing test review
  • Final interview with the Client Lead or Account Manager

Key Assessment Areas:

  • Writing and communication skills
  • Understanding of B2B marketing and digital platforms
  • Attention to detail and quality assurance skills
  • Cultural fit and alignment with OLIVER's values

Application Tips:

  • Tailor your resume and cover letter to highlight your B2B copywriting experience and skills relevant to this role.
  • Include a portfolio showcasing your best work, with a focus on B2B projects and digital platforms.
  • Prepare for the writing test by brushing up on your SEO and content strategy knowledge.
  • Research OLIVER's clients and projects to demonstrate your understanding of the company and its work.

ATS Keywords: B2B Copywriting, Digital Marketing, Marketing Automation, SEO, Content Strategy, Quality Assurance, Remote Work, AI, Brand Strategy, Creative Execution, Social Media, CRM, Loyalty, Data, Analytics, In-Housing, Marketing Ecosystems

ASSUMPTION: The interview process will focus on assessing the candidate's writing and communication skills, as well as their understanding of B2B marketing and digital platforms.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
  • Content management systems (CMS) (e.g., WordPress, Drupal, Adobe Experience Manager)
  • SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
  • Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with these tools is beneficial but not required, as the candidate will have the opportunity to learn and adapt to new technologies.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Be ambitious to succeed
  • Be imaginative to push the boundaries of what’s possible
  • Be inspirational to do groundbreaking work
  • Be always learning and listening to understand
  • Be results-focused to exceed expectations
  • Be actively pro-inclusive and anti-racist across our community, clients, and creations

Work Style:

  • Collaborative and team-oriented
  • Fast-paced and dynamic, with a focus on delivering high-quality work quickly
  • Results-driven and focused on achieving client goals
  • Innovative and open to new ideas and approaches

Self-Assessment Questions:

  • Do you have a proven track record of success in B2B copywriting, with a focus on digital platforms?
  • Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
  • Do you have a strong understanding of marketing automation, SEO, and content strategy?
  • Are you passionate about learning and adapting to new technologies, including AI?
  • Do you align with OLIVER's values and work style?

ASSUMPTION: Candidates who demonstrate a strong fit with OLIVER's values and work style will be prioritized for the role.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working in a fast-paced, dynamic environment with tight deadlines
  • Adapting to new technologies and tools quickly
  • Dealing with remote work challenges, such as communication and collaboration with team members in different time zones

ASSUMPTION: These challenges can be overcome with strong time management skills, effective communication, and a willingness to adapt and learn.

πŸ“ˆ Similar Roles Comparison

  • This role differs from related positions in its focus on B2B copywriting for digital platforms and marketing automation, as well as its remote work arrangement.
  • Industry-specific context: The Philippines has a growing digital marketing industry, with a focus on e-commerce and social media.
  • Career path comparison: This role offers growth opportunities through exposure to diverse projects, international clients, and emerging technologies.

ASSUMPTION: This role is unique in its focus on B2B copywriting for digital platforms and marketing automation, as well as its remote work arrangement.

πŸ“ Sample Projects

  • Developing engaging and persuasive copy for a marketing automation campaign targeting B2B decision-makers
  • Adapting existing content to align with a client's brand guidelines and content strategy for their website and social media channels
  • Performing quality assurance checks on marketing materials for a major product launch, ensuring accuracy and consistency across all platforms

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop clear, engaging, and persuasive copy, adapt content to align with brand guidelines, and perform quality assurance checks.

❓ Key Questions to Ask During Interview

  • What are the most significant challenges facing the client's business, and how can my copywriting skills help address them?
  • How does the team structure support collaboration and communication between copywriters, designers, and other stakeholders?
  • What are the company's plans for growth and expansion in the Philippines and other APAC markets?
  • How does OLIVER support the professional development and growth of its copywriters?
  • What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions will help the candidate understand the role's priorities, the team's dynamics, and the company's growth plans.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your B2B copywriting experience and skills relevant to this role.
  • Prepare a portfolio showcasing your best work, with a focus on B2B projects and digital platforms.
  • Prepare for the writing test by brushing up on your SEO and content strategy knowledge.
  • Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.