Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: OLIVER Agency - APAC

🔹 Location: Manila, Philippines (Remote)

🔹 Job Type: Freelancer (5.5 months)

🔹 Category: Advertising & Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: Mid-Senior level (4-6 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing clear, engaging, and persuasive copy for various digital platforms
• Adapting content to align with content strategy, brand, and industry guidelines
• Performing quality assurance (QA) checks on marketing materials
• Supporting research for product content and implementing SEO best practices

ASSUMPTION: This role requires a strong background in B2B copywriting, with a focus on digital platforms and a solid understanding of marketing automation, SEO, and content strategy.

📋 Key Responsibilities

✅ Develop clear, engaging, and persuasive copy for various platforms, including marketing automation campaigns, social media, websites, and search engine marketing (SEM), using provided marketing materials.

✅ Adapt content to align with content strategy, brand, and industry guidelines.

✅ Complete content briefing documents by consolidating information from existing content plans, including marketing automation builds documents, web content build briefs, webinar platform builds, and social media briefs.

✅ Perform quality assurance (QA) checks on marketing materials to ensure accuracy and consistency.

✅ Support research for product content and implement SEO best practices for 3m.com experiences, providing recommendations for tags and metadata.

✅ Handle general administrative tasks related to content management.

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, or a related field.

Experience: A minimum of 4 years of experience in a professional English-speaking environment, with a focus on B2B copywriting and digital platforms.

Required Skills:

• Excellent English writing and communication skills
• Strong time management skills and the ability to be self-directed
• Consistent attention to detail
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but the ability to learn and digest benefits and features of AI tools is critical

Preferred Skills:

• Experience working within creative or content agencies
• Delivered B2B projects

ASSUMPTION: Candidates with a proven track record in B2B copywriting and a strong portfolio showcasing their skills will be prioritized.

💰 Compensation & Benefits

Salary Range: PHP 60,000 - 80,000 per month (Estimated based on industry standards for mid-senior level copywriters in the Philippines)

Benefits:

• Flexible work arrangement
• Opportunities to work with international clients and brands
• Potential for long-term collaboration and growth within the company

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising & Marketing

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 2004 (Headquarters: London, UK)

Company Description:

• OLIVER is a global advertising agency that specializes in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands.
• The company works with over 300 clients in 48 countries, delivering business growth, fame, and purpose through innovative and impactful work.
• OLIVER is part of the Inside Ideas Group (IIG) and The Brandtech Group, giving clients access to the latest marketing technology solutions.

Company Specialties:

• Brand strategy and planning
• Real-Time Marketing
• Creative execution
• Digital strategy
• Social media
• CRM
• Loyalty
• Data
• Analytics
• In-Housing
• Marketing Ecosystems
• AI

Company Website: https://www.oliver.agency

ASSUMPTION: OLIVER's large size and global presence offer candidates the opportunity to work on diverse projects and gain exposure to international clients and brands.

📊 Role Analysis

Career Level: Mid-Senior level (4-6 years of experience)

Reporting Structure: This role reports directly to the Client Lead or Account Manager.

Work Arrangement: Fully Remote (with the option to work from OLIVER's offices in Manila, if preferred)

Growth Opportunities:

• Potential long-term collaboration and growth within the company
• Opportunities to work on diverse projects and gain exposure to international clients and brands
• Chance to develop skills in AI and new technologies

ASSUMPTION: This role offers growth opportunities through exposure to diverse projects, international clients, and emerging technologies.

🌍 Location & Work Environment

Office Type: Remote-first with physical offices in Manila, London, Dublin, and Singapore

Office Location(s): Manila, Philippines

Geographic Context:

• The Philippines has a tropical marine climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.
• Manila is the capital and largest city of the Philippines, with a population of over 1.8 million people.
• The time zone is Philippine Standard Time (PST, UTC+8).

Work Schedule: Full-time (40 hours per week, with flexible hours and the option to work from home)

ASSUMPTION: The remote work arrangement offers flexibility and convenience, allowing candidates to balance their personal and professional lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Portfolio and writing test review
• Final interview with the Client Lead or Account Manager

Key Assessment Areas:

• Writing and communication skills
• Understanding of B2B marketing and digital platforms
• Attention to detail and quality assurance skills
• Cultural fit and alignment with OLIVER's values

Application Tips:

• Tailor your resume and cover letter to highlight your B2B copywriting experience and skills relevant to this role.
• Include a portfolio showcasing your best work, with a focus on B2B projects and digital platforms.
• Prepare for the writing test by brushing up on your SEO and content strategy knowledge.
• Research OLIVER's clients and projects to demonstrate your understanding of the company and its work.

ATS Keywords: B2B Copywriting, Digital Marketing, Marketing Automation, SEO, Content Strategy, Quality Assurance, Remote Work, AI, Brand Strategy, Creative Execution, Social Media, CRM, Loyalty, Data, Analytics, In-Housing, Marketing Ecosystems

ASSUMPTION: The interview process will focus on assessing the candidate's writing and communication skills, as well as their understanding of B2B marketing and digital platforms.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
• Content management systems (CMS) (e.g., WordPress, Drupal, Adobe Experience Manager)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with these tools is beneficial but not required, as the candidate will have the opportunity to learn and adapt to new technologies.

👔 Cultural Fit Considerations

Company Values:

• Be ambitious to succeed
• Be imaginative to push the boundaries of what’s possible
• Be inspirational to do groundbreaking work
• Be always learning and listening to understand
• Be results-focused to exceed expectations
• Be actively pro-inclusive and anti-racist across our community, clients, and creations

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic, with a focus on delivering high-quality work quickly
• Results-driven and focused on achieving client goals
• Innovative and open to new ideas and approaches

Self-Assessment Questions:

• Do you have a proven track record of success in B2B copywriting, with a focus on digital platforms?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
• Do you have a strong understanding of marketing automation, SEO, and content strategy?
• Are you passionate about learning and adapting to new technologies, including AI?
• Do you align with OLIVER's values and work style?

ASSUMPTION: Candidates who demonstrate a strong fit with OLIVER's values and work style will be prioritized for the role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, dynamic environment with tight deadlines
• Adapting to new technologies and tools quickly
• Dealing with remote work challenges, such as communication and collaboration with team members in different time zones

ASSUMPTION: These challenges can be overcome with strong time management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on B2B copywriting for digital platforms and marketing automation, as well as its remote work arrangement.
• Industry-specific context: The Philippines has a growing digital marketing industry, with a focus on e-commerce and social media.
• Career path comparison: This role offers growth opportunities through exposure to diverse projects, international clients, and emerging technologies.

ASSUMPTION: This role is unique in its focus on B2B copywriting for digital platforms and marketing automation, as well as its remote work arrangement.

📝 Sample Projects

• Developing engaging and persuasive copy for a marketing automation campaign targeting B2B decision-makers
• Adapting existing content to align with a client's brand guidelines and content strategy for their website and social media channels
• Performing quality assurance checks on marketing materials for a major product launch, ensuring accuracy and consistency across all platforms

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop clear, engaging, and persuasive copy, adapt content to align with brand guidelines, and perform quality assurance checks.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the client's business, and how can my copywriting skills help address them?
• How does the team structure support collaboration and communication between copywriters, designers, and other stakeholders?
• What are the company's plans for growth and expansion in the Philippines and other APAC markets?
• How does OLIVER support the professional development and growth of its copywriters?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions will help the candidate understand the role's priorities, the team's dynamics, and the company's growth plans.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your B2B copywriting experience and skills relevant to this role.
• Prepare a portfolio showcasing your best work, with a focus on B2B projects and digital platforms.
• Prepare for the writing test by brushing up on your SEO and content strategy knowledge.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.