Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Mercier Consultancy BG

🔹 Location: Brussels, Brussels-Capital Region, Belgium

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 18, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling content for various platforms to drive brand awareness and engagement
• Collaborating with cross-functional teams to develop content strategies
• Conducting thorough research to create accurate and relevant content
• Monitoring and analyzing content performance to optimize results

ASSUMPTION: This role requires a strong ability to understand audience needs and convey messages clearly, with a focus on storytelling and creativity.

📋 Key Responsibilities

✅ Create high-quality written content that aligns with the company’s voice and branding across multiple channels

✅ Collaborate with designers, marketers, and other team members to develop engaging content strategies

✅ Conduct thorough research on industry-related topics to create informative and relevant content

✅ Edit and proofread copy to ensure accuracy, clarity, and consistency

✅ Stay up-to-date with industry trends and best practices to enhance content effectiveness

✅ Participate in brainstorming sessions and contribute creative ideas for campaigns and projects

✅ Monitor and analyze content performance and adjust strategies as needed to optimize results

ASSUMPTION: The Copywriter will be expected to manage multiple projects simultaneously and meet tight deadlines.

🎯 Required Qualifications

Education: A degree in English, Communications, Marketing, or a related field is preferred but not required

Experience: Proven experience as a copywriter or in a similar writing-related role (2-5 years)

Required Skills:

• Exceptional writing, editing, and proofreading skills with a keen eye for detail
• Familiarity with SEO best practices and content optimization techniques
• Strong research skills to create accurate and compelling content on various topics
• Ability to adapt writing style to different audiences and platforms
• Excellent time management skills and the ability to meet tight deadlines
• Creative thinking and collaboration skills to work effectively in a team environment

Preferred Skills:

• Experience with content management systems (CMS)
• Fluency in additional languages

ASSUMPTION: Candidates with experience in an agency environment or working with multiple clients may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €2,500 - €3,500 per month (based on experience and industry standards for mid-senior level copywriters in Brussels)

Benefits:

• Health Insurance
• Private Health Insurance
• And Much More...

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Holding Companies

Company Size: 2-10 employees (Small, close-knit team with opportunities for growth)

Founded: The House of Mercier was founded in 2008, with Mercier Consultancy BG established in 2015

Company Description:

• Mercier Consultancy BG is a boutique consultancy firm specializing in business growth, wealth management, and creative expansion
• The company offers personalized services to help clients achieve their business goals and expand their creative potential
• With a focus on nurturing businesses and growing wealth, Mercier Consultancy BG aims to provide innovative and tailored solutions to its clients

Company Specialties:

• Business Growth Strategies
• Wealth Management
• Creative Expansion

Company Website: www.thehouseofmercier.com

ASSUMPTION: As a small company, Mercier Consultancy BG offers a unique opportunity for candidates to make a significant impact and grow with the organization.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: The Copywriter will report directly to the Creative Director and collaborate with various teams, including marketing, design, and strategy

Work Arrangement: On-site, with the possibility of remote work for specific projects or tasks

Growth Opportunities:

• Progression to Senior Copywriter or Creative Lead roles as the company grows
• Expanding skills and expertise in related areas, such as content strategy or account management
• Potential to work on international projects and collaborate with global clients

ASSUMPTION: With a small team, there are ample opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in the heart of Brussels

Office Location(s): Brussels, Belgium

Geographic Context:

• Brussels is a vibrant, multicultural city with a thriving business ecosystem
• The city is home to numerous international organizations, making it an ideal location for a holding company
• Brussels offers a high quality of life, with a rich cultural scene, excellent dining, and easy access to nature

Work Schedule: Standard business hours, with flexibility for remote work and project-based deadlines

ASSUMPTION: The work environment at Mercier Consultancy BG is dynamic and collaborative, with a strong emphasis on creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-person or virtual interview with the Creative Director to discuss the role and portfolio in more detail
• Final interview with the Managing Director to discuss career goals and company fit

Key Assessment Areas:

• Writing samples and portfolio that demonstrate creativity, versatility, and strong storytelling skills
• Understanding of the company's mission, values, and target audience
• Ability to work collaboratively and manage multiple projects simultaneously
• Adaptability and willingness to learn and grow in a dynamic environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio of your best writing samples, demonstrating your range and versatility
• Prepare thoughtful questions about the company, the role, and the team to ask during the interview

ATS Keywords: Copywriter, Content Creation, Marketing, Branding, SEO, Editing, Proofreading, Collaboration, Teamwork, Storytelling, Creativity

ASSUMPTION: The application process at Mercier Consultancy BG is designed to assess candidates' communication skills, cultural fit, and ability to thrive in a dynamic, collaborative environment.

🛠️ Tools & Technologies

• Content Management Systems (CMS) such as WordPress or Drupal
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets)
• Project management tools like Asana, Trello, or Jira

ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Creativity and Innovation
• Collaboration and Teamwork
• Client-Centric Approach
• Continuous Learning and Growth

Work Style:

• Dynamic and fast-paced environment
• Strong emphasis on collaboration and teamwork
• Openness to new ideas and approaches
• Focus on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a creative, collaborative environment where your ideas are valued and encouraged?
• Are you comfortable working on multiple projects simultaneously and managing tight deadlines?
• Do you have a strong understanding of branding and marketing principles, and can you apply them to create compelling content?

ASSUMPTION: Candidates who are passionate about storytelling, adaptable, and eager to learn will be well-suited to the dynamic work environment at Mercier Consultancy BG.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting writing style to different audiences, platforms, and brands
• Staying up-to-date with industry trends and best practices
• Working in a small, close-knit team with high expectations for performance and collaboration

ASSUMPTION: The Copywriter role at Mercier Consultancy BG offers a unique opportunity to grow and develop skills in a dynamic, collaborative environment, but it also presents challenges that require strong time management, adaptability, and creativity.

📈 Similar Roles Comparison

• Unlike traditional agency roles, this position offers the opportunity to work closely with a small, dedicated team and have a significant impact on the company's growth and success
• As a boutique consultancy, Mercier Consultancy BG offers a more personalized and collaborative work environment than larger agencies or in-house marketing teams
• This role provides an excellent opportunity for mid-career professionals looking to expand their skills and take on more responsibility in a growing organization

ASSUMPTION: The Copywriter role at Mercier Consultancy BG is unique in its focus on creativity, collaboration, and growth, offering candidates the chance to make a significant impact in a dynamic, supportive environment.

📝 Sample Projects

• Developing a comprehensive content strategy for a new client launching a innovative product line
• Creating engaging, on-brand content for a series of social media campaigns to promote a client's upcoming event
• Editing and proofreading a whitepaper on the future of wealth management for a leading industry publication

ASSUMPTION: The Copywriter will be involved in a diverse range of projects, requiring strong adaptability, creativity, and attention to detail.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth plans, and what opportunities are there for professional development?
• What are the most challenging aspects of working at Mercier Consultancy BG, and how does the team support one another in overcoming them?
• How does the company approach collaboration and teamwork, and what role would I play in fostering a positive, productive work environment?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does the company support work-life balance, and what flexibility is there for remote work or flexible hours?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio of your best writing samples, demonstrating your range and versatility
• Prepare thoughtful questions about the company, the role, and the team to ask during the interview
• Follow up with a thank-you note after each interview, expressing your appreciation for the opportunity to discuss the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.