Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Belk

🔹 Location: Charlotte, NC - Corporate Office - Merchandising

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing & Communications

🔹 Date Posted: June 18, 2025

🔹 Experience Level: Intermediate (3-5 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Crafting engaging, persuasive copy across various platforms (digital, print, product pages, campaigns, etc.)
• Collaborating with cross-functional teams, including graphic designers, to translate briefs and company priorities into customer-facing stories
• Managing multiple projects simultaneously, from concepting to final edits, ensuring 100% accuracy
• Working in a fast-paced, collaborative environment with critical deadlines

ASSUMPTION: This role requires a strong balance of creativity, attention to detail, and project management skills. The fast-paced environment and multiple project management aspects suggest a need for excellent organizational skills and the ability to thrive under pressure.

📋 Key Responsibilities

✅ Develop engaging, persuasive copy for various projects, ranging from store signs and print mailers to website pages and product descriptions

✅ Collaborate with graphic designers and cross-functional partners to translate briefs and company priorities into customer-facing stories

✅ Manage multiple projects simultaneously, including concepting, writing, proofreading, and providing edits

✅ Conduct research and gather information needed to complete assigned projects

✅ Ensure 100% accuracy on all content, including pricing, product/event information, headlines, grammar, spelling, and punctuation

✅ Continuously evolve the copy through the lifecycle of the project based on strategy changes and feedback

✅ Participate in reviews, presentations, and other project-related meetings

ASSUMPTION: The role involves a high degree of multitasking and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's Degree in Communications, Journalism, English, or a related field

Experience: 3-5 years of related experience or training

Required Skills:

• Strong writing skills, including tone, structure, grammar, spelling, and factual accuracy
• Highly organized and detail-oriented with the ability to think big picture
• Ability to manage and execute multiple ongoing projects
• Familiarity with content management systems
• Ability to work both independently and in a team environment
• Understanding of retail climate, terminology, and SEO

Preferred Skills:

• Working knowledge of InDesign

ASSUMPTION: While not explicitly stated, proficiency in the English language is assumed for this role. Additionally, experience in retail or a related industry is likely to be beneficial.

💰 Compensation & Benefits

Salary Range: Based on industry standards for an intermediate copywriter role in the Charlotte, NC area, the estimated salary range is $55,000 - $70,000 per year. This estimate takes into account the company's size and the experience level required.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts
• Tuition assistance

Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:30 PM. However, hours may vary based on project deadlines and workload.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's final decision.

📌 Applicant Insights

🔍 Company Context

Industry: Belk is a privately-owned department store chain operating in the retail industry, with a focus on selling great products at great prices and treating customers like family.

Company Size: Belk has 10,001+ employees, making it a large organization with significant resources and opportunities for growth.

Founded: Belk was founded in 1888 by William Henry Belk and has since grown into a legacy of selling great products at great prices, treating customers like family, and giving back to the community.

Company Description:

• Belk is headquartered in Charlotte, North Carolina, and serves customers at nearly 300 stores in 16 Southeastern states, as well as online at belk.com and through the mobile app.
• The company offers a wide range of products, including apparel, shoes, accessories, home goods, and beauty products, as well as private label brands.
• Belk is committed to providing excellent customer service and giving back to the communities it serves through various charitable initiatives.

Company Specialties:

• Retail
• Stores
• CPG
• Supply Chain
• Planning
• Allocation
• Merchandising
• Fashion
• Private Brands
• Design
• eComm
• Internships

Company Website: https://www.belkcareers.com/

ASSUMPTION: Belk's large size and extensive history in the retail industry suggest a stable work environment with numerous opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is an intermediate-level position, requiring 3-5 years of related experience or training. It offers opportunities for growth and advancement within the marketing and communications department.

Reporting Structure: The copywriter will report directly to the Manager, Copywriting, and collaborate with various cross-functional teams, including graphic designers, merchandising, and marketing.

Work Arrangement: This is a hybrid role, requiring on-site work at the Charlotte, NC corporate office with some flexibility for remote work.

Growth Opportunities:

• Advancement to senior or management roles within the marketing and communications department
• Expansion into related fields, such as content strategy, brand management, or creative direction
• Opportunities to work on high-visibility projects and campaigns, increasing visibility and impact within the organization

ASSUMPTION: The intermediate experience level required for this role suggests that there are opportunities for growth and advancement within the company, as well as the potential to take on more responsibilities and leadership roles over time.

🌍 Location & Work Environment

Office Type: Corporate office environment with a hybrid work arrangement

Office Location(s): 2801 W Tyvola Rd, Charlotte, NC 28217, US

Geographic Context:

• Charlotte, NC is the largest city in North Carolina and the 17th-most populous city in the United States, offering a diverse range of cultural, recreational, and entertainment opportunities.
• The Charlotte metropolitan area is home to numerous Fortune 500 companies, providing a vibrant and dynamic business environment.
• The city's mild climate and affordable cost of living make it an attractive place to live and work.

Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:30 PM. However, hours may vary based on project deadlines and workload.

ASSUMPTION: The hybrid work arrangement and central location of the corporate office suggest a commitment to work-life balance and accessibility for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the department head or senior leadership

Key Assessment Areas:

• Writing samples and portfolio
• Creativity and problem-solving skills
• Attention to detail and accuracy
• Project management and organizational skills
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include a portfolio or writing samples that demonstrate your ability to create engaging, persuasive copy across various platforms
• Prepare for interview questions that focus on your writing process, collaboration skills, and ability to manage multiple projects

ATS Keywords: Writing, Copywriting, Marketing, Communications, Project Management, Collaboration, Retail, SEO, InDesign

ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing the candidate's writing skills, creativity, and ability to work effectively in a collaborative environment.

🛠️ Tools & Technologies

• Content management systems (e.g., Adobe Experience Manager, Sitecore, or similar)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (InDesign, Photoshop, Illustrator)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned or improved upon with relevant training and experience.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Act with Integrity
• Respect for All
• One Belk
• Growth Mindset

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on delivering high-quality work

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment with critical deadlines?
• Are you highly organized and detail-oriented, with the ability to think big picture?
• Do you have strong communication skills and the ability to work effectively with various teams?

ASSUMPTION: Belk's company values and work style emphasize a customer-focused, collaborative, and results-driven culture. Candidates who align with these values and work styles are likely to be a strong fit for this role.

⚠️ Potential Challenges

• Managing multiple projects simultaneously with critical deadlines
• Adapting to changes in project scope, strategy, or priorities
• Working effectively in a fast-paced, collaborative environment
• Ensuring 100% accuracy on all content, including pricing, product/event information, headlines, grammar, spelling, and punctuation

ASSUMPTION: The fast-paced nature of the role and the need to manage multiple projects simultaneously may present challenges for some candidates. However, strong organizational skills, attention to detail, and the ability to thrive under pressure can help mitigate these challenges.

📈 Similar Roles Comparison

• This role is similar to a Junior Copywriter or Content Writer position, but with more experience required and a greater emphasis on project management and collaboration skills
• Compared to other marketing and communications roles, this position places a strong emphasis on writing, editing, and proofreading skills, as well as the ability to manage multiple projects simultaneously
• Career progression in this role may lead to senior or management positions within the marketing and communications department, or expansion into related fields such as content strategy, brand management, or creative direction

ASSUMPTION: This role is similar to other copywriting or content creation positions but requires a higher level of experience and a greater emphasis on project management and collaboration skills. Candidates with relevant experience in a similar role or industry are likely to be strong contenders for this position.

📝 Sample Projects

• Developing engaging, persuasive copy for a seasonal marketing campaign, including print and digital advertisements, in-store signage, and social media content
• Creating product descriptions for a new line of private label brands, ensuring accurate and compelling content that highlights the unique features and benefits of each product
• Editing and proofreading a quarterly company newsletter, ensuring consistent branding, accurate information, and high-quality content that resonates with employees and stakeholders

ASSUMPTION: These sample projects are designed to illustrate the range of responsibilities and skills required for this role, from creative copywriting to project management and editing.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a project, from initial brief to final delivery?
• How does the copywriting team collaborate with other departments, such as merchandising and marketing?
• What opportunities are there for professional growth and development within the marketing and communications department?
• How does Belk support work-life balance for employees in this role?
• Can you provide examples of successful copywriting campaigns or projects that the team has worked on in the past?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities for this role, as well as the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Belk Careers website
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, including writing samples or a portfolio that demonstrates your ability to create engaging, persuasive copy across various platforms
• Prepare for interview questions that focus on your writing process, collaboration skills, and ability to manage multiple projects
• If selected for an interview, be prepared to discuss your approach to project management, attention to detail, and working effectively in a fast-paced, collaborative environment
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.