Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Aristocrat Gaming

🔹 Location: San Ġiljan, Malta

🔹 Job Type: On-site, Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging copy for various marketing initiatives
• Collaborating with cross-functional teams to gather insights and information
• Developing unique selling points for the company's products and services
• Writing blog articles, newsletters, and marketing presentations
• Adapting texts to different target audiences and formats
• Continuously analyzing industry trends to ensure content remains relevant

ASSUMPTION: This role requires strong writing and editing skills, as well as a solid understanding of the iGaming industry and its target audiences.

📋 Key Responsibilities

✅ Write clear, attractive, and engaging copy with a distinct tone of voice

✅ Conduct high-quality research and interviews to enrich copy

✅ Collaborate with cross-functional teams and research to gather insights and information for content creation

✅ Develop unique selling points for various products and services of the company

✅ Create blog articles, newsletters, and marketing presentations

✅ Adapt texts to different target audiences and formats

✅ Transform copywriting briefs into marketing materials

✅ Edit and proofread content for accuracy and polish

✅ Create catch phrases for graphic banners

✅ Check texts for grammatical errors and ensure compliance with style and brand guidelines

✅ Create SEO-optimized content to improve search rankings and drive organic traffic

✅ Continuously analyze copywriting and iGaming industry trends

✅ Write and refine award submissions to highlight company achievements

✅ Craft compelling press releases for game launches

✅ Develop detailed game sheets to support marketing and promotional efforts

ASSUMPTION: The role may require working on tight deadlines and managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, product marketing, international marketing, communications, or equivalent

Experience: 3-4 years of applicable copywriting experience (in English) and 2+ years of experience and knowledge in the iGaming industry

Required Skills:

• Excellent ability to craft narrative, including strong writing and editing skills
• Ability to communicate effectively to different audiences, including geographically and culturally diverse teams
• Excellent interpersonal, relationship-building, and influencing skills
• Self-starter with strong personal accountability, aptitude for working flexibly and delivering to deadlines

Preferred Skills:

• Experience with SEO best practices
• Familiarity with marketing automation tools
• Knowledge of gaming regulations and compliance

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between €35,000 and €45,000 per year, based on industry standards for a copywriter with 3-4 years of experience in the iGaming industry in Malta.

Benefits:

• Health insurance
• Retirement savings plan
• Employee assistance program
• Learning and development opportunities
• Company events and team-building activities

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:30 PM), with flexibility to work overtime as needed

ASSUMPTION: Aristocrat Gaming offers competitive salaries and benefits packages to attract and retain top talent in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Aristocrat Gaming operates in the competitive and rapidly evolving iGaming industry, focusing on online real money gaming (RMG) and regulated markets.

Company Size: Aristocrat Gaming is part of Aristocrat Leisure Limited, a large public company with over 8,500 employees worldwide. This means applicants can expect a structured work environment with clear career growth opportunities.

Founded: Aristocrat Leisure Limited was founded in 1953, with Aristocrat Gaming established as a division in 2024 following the acquisition of several iGaming businesses.

Company Description:

• Aristocrat Gaming is a leading provider of online real money gaming (RMG) content and technology solutions
• The company offers a full-service offering, including content, proprietary technology platforms, and value-added services across iLottery, iGaming, and online sports betting (OSB)
• Aristocrat Gaming is committed to bringing joy to life through the power of play, guided by its values of Talent Unleashed, All About the Player, Collective Brilliance, and Good Business, Good Citizen

Company Specialties:

• Online real money gaming (RMG) content and technology
• iLottery, iGaming, and online sports betting (OSB) solutions
• Regulated market expertise

Company Website: http://www.aristocratgaming.com

ASSUMPTION: Aristocrat Gaming's focus on regulated markets and commitment to responsible gaming make it an attractive employer for individuals seeking a career in the iGaming industry.

📊 Role Analysis

Career Level: This role is suitable for an experienced copywriter looking to advance their career in the iGaming industry. The position offers opportunities for growth and development within the company.

Reporting Structure: The copywriter will report directly to the Marketing Manager and collaborate with various cross-functional teams, including designers, PR professionals, and other marketing team members.

Work Arrangement: This is an on-site, full-time position with standard office hours. However, the role may require working overtime to meet project deadlines.

Growth Opportunities:

• Progression to a senior copywriter or marketing management role
• Expanding expertise in the iGaming industry and related markets
• Gaining experience in cross-functional team leadership and collaboration

ASSUMPTION: Aristocrat Gaming's large size and diverse product offerings provide ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Aristocrat Gaming's Malta office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): San Ġiljan, Malta

Geographic Context:

• Malta is a Mediterranean island nation known for its historic sites, including the ancient city of Mdina and the megalithic temples of Mnajdra and Ġgantija
• The island has a mild Mediterranean climate, with warm, dry summers and cool, wet winters
• Malta is a popular tourist destination, with a vibrant culture and rich history

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 5:30 PM), with flexibility to work overtime as needed

ASSUMPTION: Living and working in Malta offers a unique blend of history, culture, and natural beauty, making it an attractive location for expats and locals alike.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and/or other team members
• Portfolio or writing test (if applicable)
• Final interview with the hiring manager

Key Assessment Areas:

• Writing and editing skills
• Industry knowledge and understanding of target audiences
• Cultural fit and alignment with Aristocrat Gaming's values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your previous copywriting work, demonstrating your ability to create engaging and effective content
• Prepare for the interview by researching Aristocrat Gaming's products, services, and values, as well as the iGaming industry as a whole
• Be ready to discuss your approach to copywriting and how you stay up-to-date with industry trends

ATS Keywords: Copywriter, iGaming, Marketing, B2B, SEO, Content Creation, Collaboration, Research, Editing, Proofreading

ASSUMPTION: Aristocrat Gaming's hiring process is designed to assess candidates' skills, experience, and cultural fit, ensuring they are the best fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Content management systems (CMS)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Aristocrat Gaming provides the necessary tools and technologies for its employees to perform their jobs effectively.

👔 Cultural Fit Considerations

Company Values:

• All About the Player: Aristocrat Gaming prioritizes understanding and meeting the needs of its players
• Talent Unleashed: The company fosters an environment where employees can grow and develop their skills and careers
• Collective Brilliance: Aristocrat Gaming encourages collaboration and teamwork to drive innovation and success
• Good Business, Good Citizen: The company is committed to conducting business responsibly and contributing positively to the communities in which it operates

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic, with a focus on delivering high-quality work on tight deadlines
• Adaptable and responsive to changing market conditions and industry trends

Self-Assessment Questions:

• Do you have a strong understanding of the iGaming industry and its target audiences?
• Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
• Do you share Aristocrat Gaming's commitment to responsible gaming and conducting business ethically?

ASSUMPTION: Aristocrat Gaming's values and work style make it an attractive employer for individuals who are passionate about the iGaming industry, thrive in collaborative environments, and are committed to conducting business responsibly.

⚠️ Potential Challenges

• The iGaming industry is highly competitive and rapidly evolving, requiring constant adaptation and innovation
• Working on tight deadlines and managing multiple projects simultaneously can be challenging
• Aristocrat Gaming's large size and diverse product offerings may present opportunities for career growth and development, but also require strong navigation and networking skills
• Malta's popularity as a tourist destination may impact the cost of living and quality of life for residents

ASSUMPTION: While these challenges exist, Aristocrat Gaming's commitment to its employees' professional development and work-life balance helps mitigate their impact.

📈 Similar Roles Comparison

• Compared to other copywriter roles in the iGaming industry, this position offers a competitive salary range and benefits package, as well as opportunities for career growth and development within a large, established company
• Aristocrat Gaming's focus on regulated markets and commitment to responsible gaming set it apart from other iGaming companies, providing a unique opportunity for candidates seeking a career in this field
• This role may offer more opportunities for career progression compared to similar positions in smaller or startup companies, due to Aristocrat Gaming's large size and diverse product offerings

ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing this role to similar positions in the iGaming industry.

📝 Sample Projects

• Developing a marketing campaign for a new online slot game launch, including copy for email campaigns, landing pages, and social media posts
• Creating a series of blog articles on responsible gaming best practices for Aristocrat Gaming's corporate website
• Writing and designing a marketing presentation for an industry conference, highlighting Aristocrat Gaming's unique selling points and product offerings

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the copywriter role at Aristocrat Gaming.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Aristocrat Gaming support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Aristocrat Gaming approach collaboration and communication with its global teams?
• What are the most challenging aspects of working in the iGaming industry, and how does Aristocrat Gaming address them?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or writing samples showcasing your copywriting abilities
• Research Aristocrat Gaming's products, services, and values, as well as the iGaming industry as a whole
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.