📌 Core Information
🔹 Job Title: Copywriter, 360 Campaigns
🔹 Company: Trailer Park Group
🔹 Location: West Hollywood, California
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: Remote (West Coast preferred)
🚀 Job Overview
Key aspects of this role include:
- Crafting copy and concepts for 360 campaigns across various channels
- Collaborating with cross-functional teams to plan and execute campaigns
- Working on new business pitches and other projects
- Bringing a passion for gaming and cultural relevance to the role
ASSUMPTION: This role requires a strong understanding of gaming culture and trends, as well as experience in 360 marketing campaigns.
📋 Key Responsibilities
✅ Concept and write for campaign-level 360 branding and messaging (gameplay trailers, live-action videos, influencer marketing & experiential activations, social/digital, and more)
✅ Collaborate closely with art directors, strategists, and project managers to build out and plan the campaign
✅ Work fluidly across channels and platforms
✅ Assist teams with storyboarding/shot lists/creative direction
✅ Implement feedback received from internal and client teams
✅ Proactively track, prioritize, organize, plan, and implement tasks
✅ Establish and maintain positive and professional working relationships with staff, vendors, and clients
✅ Perform other duties, as assigned
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to handle multiple projects under tight deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 5+ years of experience working for a 360/integrated marketing agency, with a focus on copywriting
Required Skills:
- Proven experience developing campaign-level ideation
- Excellent written and verbal communication skills
- Strong understanding of gaming culture and trends
- Ability to work well under pressure and meet tight deadlines
- Proficient in Microsoft Office Suite and Google Workspace
Preferred Skills:
- Experience writing copy for video game clients
- Portfolio showcasing award-winning or award-worthy work
- Fluency in additional languages (bonus)
ASSUMPTION: Candidates with a strong portfolio and relevant gaming industry experience will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $100,000 USD (based on experience and qualifications)
Benefits:
- Unlimited PTO
- 401k with company match
- Remote work
- Robust benefits program (medical, dental, vision, life, disability, maternity/paternity benefits)
- Paid company holidays
- TPG Academy (learning and development programs)
Working Hours: Full-time (40 hours/week) with flexible hours and a focus on work-life balance
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level copywriter role in the Los Angeles area.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing Services
Company Size: Medium (501-1,000 employees)
Founded: 1994
Company Description:
- Trailer Park Group is the global leader in entertainment marketing and content production
- Specializes in streaming, film, gaming, music, and sports marketing
- Offers a comprehensive benefits package and opportunities for professional growth
Company Specialties:
- Entertainment marketing
- Content production
- Creative strategy
- Branding and messaging
Company Website: www.trailerparkgroup.com
ASSUMPTION: Trailer Park Group's extensive experience and global presence make it an attractive employer for experienced copywriters seeking to grow in the entertainment marketing industry.
📊 Role Analysis
Career Level: Mid-Senior level (5+ years of experience)
Reporting Structure: This role reports directly to the Creative Director
Work Arrangement: Remote (preferred on the West Coast) with flexible hours
Growth Opportunities:
- Potential to work on high-profile gaming campaigns
- Opportunities to develop new skills and advance within the company
- Chance to collaborate with diverse teams and gain exposure to various aspects of the business
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to work on high-profile projects and develop new skills.
🌍 Location & Work Environment
Office Type: Remote (with the option to work from one of Trailer Park Group's global offices)
Office Location(s): Los Angeles, Mumbai, New York, London
Geographic Context:
- West Hollywood is a vibrant and creative neighborhood in Los Angeles
- Close proximity to major gaming studios and entertainment industry hubs
- Access to a diverse range of cultural attractions and amenities
Work Schedule: Full-time (40 hours/week) with flexible hours and a focus on work-life balance
ASSUMPTION: The remote work arrangement and flexible hours make this role an attractive option for experienced copywriters seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team
- Creative brief and portfolio review with the Creative Director
- Final interview with the Creative Director and other team members
Key Assessment Areas:
- Portfolio quality and relevance to the role
- Cultural fit and alignment with company values
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Highlight relevant gaming industry experience and campaign work in your portfolio
- Tailor your resume and cover letter to emphasize your skills and experience in 360 marketing campaigns
- Prepare for interview questions about your creative process, campaign strategy, and ability to work collaboratively
ATS Keywords: 360 campaigns, copywriting, gaming, marketing strategy, campaign development, creative collaboration, entertainment marketing
ASSUMPTION: Applicants should emphasize their experience in 360 marketing campaigns and gaming industry knowledge to stand out in the application process.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Project management tools (e.g., Asana, Trello, Jira)
- Design software (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: Familiarity with industry-standard tools and software is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Integrity
- Innovation
- Excellence
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and responsive to feedback
- Results-driven and proactive
Self-Assessment Questions:
- Do you have a strong passion for gaming and gaming culture?
- Are you comfortable working remotely and collaborating with diverse teams?
- Can you thrive in a fast-paced, dynamic work environment with tight deadlines?
- Do you have a proven track record of developing successful 360 marketing campaigns?
ASSUMPTION: Applicants should assess their cultural fit based on Trailer Park Group's values and work style preferences to ensure a successful integration into the team.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to feedback and revisions from internal and client teams
- Keeping up with the fast-paced and ever-evolving gaming industry
- Working remotely and maintaining productivity in a home office environment
ASSUMPTION: Applicants should be prepared to manage multiple projects, adapt to feedback, and maintain productivity in a remote work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on gaming and 360 marketing campaigns within the entertainment industry
- Similar roles in advertising agencies may have a broader focus on various industries and campaign types
- Career progression in this role could lead to senior copywriter or creative director positions within the gaming marketing sector
ASSUMPTION: This role offers a unique opportunity to specialize in gaming marketing and 360 campaigns within the entertainment industry.
📝 Sample Projects
- Developing a comprehensive 360 marketing campaign for a AAA video game launch
- Creating engaging and on-brand copy for a gaming company's rebranding initiative
- Writing compelling and persuasive copy for a gaming-related crowdfunding campaign
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and provide examples from their portfolio.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of working on 360 gaming campaigns?
- How does Trailer Park Group support the professional growth and development of its copywriters?
- What is the typical timeline for a 360 gaming campaign, from concept to launch?
- How does the team collaborate and provide feedback on copy and creative concepts?
- What are the most rewarding aspects of working on gaming marketing campaigns at Trailer Park Group?
ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant experience and skills in 360 marketing campaigns and gaming industry knowledge
- Prepare a portfolio showcasing your best copywriting work, with a focus on campaign-level ideation and gaming-related projects
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
