📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Jellyfish
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-05-19
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid (Custom Work Environment)
🚀 Job Overview
Key aspects of this role include:
- Producing short-form advertising copy across various formats
- Enhancing AI-generated drafts into strategic final outputs
- Collaborating with cross-functional teams to ensure copy effectiveness
- Presenting and defending copy concepts internally and to clients
ASSUMPTION: This role requires a strong interest in and familiarity with generative AI tools, as much of the work will involve enhancing AI-generated content.
📋 Key Responsibilities
✅ Write and refine high-impact, short-form copy for digital ads, social content, email marketing, and other fast-turn creative formats
✅ Use Gen-AI platforms as part of daily routine to enhance speed, scale, and efficiency, treating them as part of your toolbox
✅ Understand how to prompt briefs, edit, and enhance AI-generated content to align with brand voice, message hierarchy, cultural nuances, and campaign objectives
✅ Collaborate with cross-functional partners to interpret briefs and ensure copy effectiveness
✅ Present and defend copy concepts internally and to clients, clearly articulating the rationale and strategy behind your choices
✅ Participate in brand onboarding sessions to internalize tone, messaging pillars, and audience insights
✅ Contribute to the creation and upkeep of brand style guides and messaging frameworks
ASSUMPTION: This role may require working on multiple projects simultaneously and adapting quickly to changing priorities.
🎯 Required Qualifications
Education: Not specified (emphasis on skills and expertise over traditional degrees)
Experience: 1-5 years of professional copywriting experience, preferably in an agency or fast-paced creative environment
Required Skills:
- Mastery of written English with a meticulous eye for grammar, rhythm, and voice
- Confident communicator who can present ideas clearly and respond to feedback thoughtfully
- Ability to manage multiple projects simultaneously and adapt quickly to changing priorities
Preferred Skills:
- Interest in and familiarity with generative AI tools (experience using AI in a content development context is a strong plus)
ASSUMPTION: While not explicitly stated, a bachelor's degree in a related field or equivalent experience may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: MXN 50,000 - 80,000 per month (based on market research for copywriter roles in Mexico City)
Benefits:
- Savings fund: You save 5% of your monthly income, and Jellyfish contributes the same amount you save
- Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8 am and 6:30 pm with flexible working hours
- Growth, Your Way: Accumulate one paid day each month (2 hours per week) for self-development and access to LinkedIn Learning with unlimited online courses
- Health Insurance: Private health insurance policy that includes visual and dental plan coverage
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range provided is an estimate based on market research for copywriter roles in Mexico City. Actual salary may vary depending on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Jellyfish is a global digital marketing agency that combines human expertise, cutting-edge tech, and generative AI to create campaigns that move at the speed of digital.
Company Size: 1,001-5,000 employees. As a mid-sized company, Jellyfish offers a collaborative environment with opportunities for growth and career development.
Founded: 2005. Jellyfish has over 15 years of experience in the digital marketing industry, with a strong global presence.
Company Description:
- Jellyfish believes in empowering every employee to reach their full potential and contribute their unique perspectives to a collaborative environment
- The company prioritizes growth, celebrates contributions, and empowers employees to tailor their work environment to suit their needs
- Jellyfish is committed to embracing diverse perspectives, which fuels innovation and leads to better solutions
Company Specialties:
- Digital Strategy
- Search
- Analytics
- Integrated Campaign Planning
- Design & Build
- Creative
- Conversion Optimisation
- Training
- Video Production & Animation
- Paid Media
- Email
- Organic Social
- and Paid Social
Company Website: http://www.jellyfish.com
ASSUMPTION: Jellyfish's global presence and mid-sized structure provide opportunities for applicants to work on diverse projects and collaborate with international teams.
📊 Role Analysis
Career Level: Mid-level. This role requires 1-5 years of professional copywriting experience and offers opportunities for growth and development within the company.
Reporting Structure: The Copywriter will report to the Editorial Content Director and collaborate with cross-functional teams, including Creative, Strategy, and Client Services.
Work Arrangement: Custom Work Environment. Employees can work remotely for up to 60% of their days and shape their work schedule between 8 am and 6:30 pm with flexible working hours.
Growth Opportunities:
- Accumulate one paid day each month for self-development and access to LinkedIn Learning with unlimited online courses
- Potential to work on diverse projects and collaborate with international teams
- Opportunities to contribute to the creation and upkeep of brand style guides and messaging frameworks
ASSUMPTION: The Custom Work Environment and growth opportunities provided by Jellyfish demonstrate the company's commitment to employee development and work-life balance.
🌍 Location & Work Environment
Office Type: Hybrid. Employees can work remotely for up to 60% of their days and have the option to work from the company's offices in Mexico City.
Office Location(s): Floor 22, The Shard, 32 London Bridge Street, London, Greater London SE1 9SG, GB (global headquarters); 1202 Wills St, Suite 600, Baltimore, Maryland 21301, US (North America headquarters); additional offices worldwide
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a population of over 21 million people
- The city is known for its vibrant culture, rich history, and diverse culinary scene
- Mexico City offers a mix of modern and historic architecture, with numerous museums, parks, and landmarks
Work Schedule: Full-time (40 hours per week) with flexible working hours between 8 am and 6:30 pm
ASSUMPTION: Mexico City's vibrant culture and diverse culinary scene provide ample opportunities for inspiration and creativity in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or additional stakeholders
- Background check and offer extension
Key Assessment Areas:
- Copywriting skills and portfolio
- Familiarity with generative AI tools
- Communication and presentation skills
- Cultural fit and alignment with Jellyfish's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant copywriting experience and skills
- Include a portfolio of your best work, showcasing your ability to create engaging and effective short-form copy
- Prepare examples of how you've enhanced AI-generated content or used AI tools in your previous roles
- Research Jellyfish's company culture and values to demonstrate your alignment with their mission and vision
ATS Keywords: Copywriting, AI, Generative AI, Advertising, Short-form Copy, Brand Voice, Collaboration, Creative, Marketing, Digital Marketing, Agency, Hybrid Work, Mexico City
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team and the volume of applicants.
🛠️ Tools & Technologies
- Generative AI platforms (e.g., Copy.ai, Frase, Jasper, etc.)
- Project management tools (e.g., Asana, Trello, Monday.com, etc.)
- Collaboration tools (e.g., Google Workspace, Microsoft 365, Slack, etc.)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's internal processes and preferences.
👔 Cultural Fit Considerations
Company Values:
- Move Faster: Embrace agility and adaptability in a rapidly changing digital landscape
- Move Smarter: Leverage data-driven insights and innovative technology to inform decision-making
- Move Together: Foster a collaborative and inclusive work environment that empowers every employee to reach their full potential
Work Style:
- Agile and adaptable, with a focus on speed and efficiency
- Data-driven and innovative, with a strong emphasis on continuous learning and improvement
- Collaborative and inclusive, with a commitment to empowering every employee to contribute their unique perspectives
Self-Assessment Questions:
- Do you align with Jellyfish's core values of moving faster, smarter, and together?
- Are you comfortable working in a fast-paced, collaborative environment with a strong emphasis on speed and efficiency?
- Do you have a proven track record of creating engaging and effective short-form copy, and are you comfortable presenting and defending your ideas to clients and stakeholders?
ASSUMPTION: Jellyfish's commitment to diversity, inclusion, and empowerment provides a supportive and collaborative work environment that values individual contributions and perspectives.
⚠️ Potential Challenges
- The fast-paced nature of the role may require working on multiple projects simultaneously and adapting quickly to changing priorities
- The use of generative AI tools may present challenges in ensuring the quality and consistency of output
- The hybrid work arrangement may require balancing remote work and on-site collaboration effectively
- The competitive nature of the advertising industry may present challenges in standing out and making an impact
ASSUMPTION: The potential challenges associated with this role can be mitigated through strong communication, collaboration, and adaptability.
📈 Similar Roles Comparison
- Compared to traditional copywriter roles, this position places a greater emphasis on familiarity with generative AI tools and the ability to enhance AI-generated content
- In the digital marketing industry, Jellyfish is known for its innovative use of technology and data-driven approach to campaign creation
- Career progression in this role may involve moving into more senior copywriting positions, specializing in a specific industry or format, or transitioning into a management or strategy-focused role
ASSUMPTION: The unique focus on generative AI and the fast-paced nature of the role set this position apart from traditional copywriter roles and present opportunities for growth and development within the digital marketing industry.
📝 Sample Projects
- Creating a series of engaging and on-brand social media posts for a global tech company's product launch campaign
- Developing a set of persuasive and compelling email marketing campaigns for an e-commerce retailer's seasonal promotion
- Collaborating with a cross-functional team to create a comprehensive brand style guide and messaging framework for a newly acquired client
ASSUMPTION: The specific projects assigned to the Copywriter may vary depending on the company's client portfolio and campaign priorities.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a copywriting project, from brief to final delivery?
- How does the team collaborate and provide feedback on copy concepts and revisions?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance and employee well-being in a hybrid work environment?
- What are the most challenging aspects of working in a fast-paced, AI-driven advertising agency, and how does the team overcome these challenges?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant copywriting experience and skills, including examples of how you've enhanced AI-generated content or used AI tools in your previous roles
- Prepare a portfolio of your best work, showcasing your ability to create engaging and effective short-form copy
- Research Jellyfish's company culture and values to demonstrate your alignment with their mission and vision
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
