📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Tremco CPG Inc.
🔹 Location: Greensboro, North Carolina, United States
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
This role involves creating engaging content across multiple formats, optimizing it for SEO, and collaborating with internal teams to align content with overall marketing strategies. The ideal candidate will have a strong background in marketing, particularly in copywriting and digital marketing, and a proven track record of driving engagement and conversions.
- Develop compelling content tailored to specific audiences
- Optimize content for search engines to increase organic traffic
- Collaborate with internal teams to align content with marketing strategies
- Analyze trends and audience preferences to refine copywriting strategies
- Create persuasive calls-to-action to encourage user engagement
- Use analytics to assess content effectiveness and refine strategies
- Ensure all marketing materials adhere to the company’s tone and branding guidelines
ASSUMPTION: This role requires a high level of creativity, strong analytical skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Create engaging content tailored to specific audiences across multiple formats
✅ Optimize content for search engine optimization to ensure higher organized traffic and improved conversion rates
✅ Partner with marketing, sales, and other internal team members to align content with overall marketing strategies
✅ Analyze trends, competitor content, and audience preferences to craft examples of copywriting that resonates
✅ Develop compelling call-to-action statements that encourage user engagement and drive conversions
✅ Uses various tools and analytics to assess content effectiveness and refine strategies
✅ Ensures all marketing materials adhere to the company’s tone and branding guidelines
ASSUMPTION: The role may evolve based on the company's changing needs and market trends.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Marketing, or related field.
Experience: 5+ years of experience in marketing, with specific experience in copywriting and/or digital marketing.
Required Skills:
- Proven experience in copywriting and digital marketing
- Proficiency with analytical tools and content management systems
- Strong understanding of SEO principles
- Excellent communication and collaboration skills
- Ability to analyze trends and audience preferences
Preferred Skills:
- Experience writing for diverse marketing formats
- Excellent collaboration skills with demonstrated success working with diverse teams
- Deep understanding of copywriting fundamentals and target audience analysis
ASSUMPTION: Candidates with experience in a similar role or industry may be given preference.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a mid-level copywriter in Greensboro, NC)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday - Friday, 8:00 AM - 5:00 PM (with some flexibility)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Tremco CPG Inc. operates in the construction industry, specializing in roofing materials and services, construction sealants, and other related products.
Company Size: With 5,001-10,000 employees, Tremco CPG Inc. is a large organization that offers numerous opportunities for career growth and development.
Founded: Tremco CPG Inc. was founded in 1928 and has since grown to become a leading provider of building and maintenance products.
Company Description:
- Tremco CPG Inc. is a manufacturer of roofing materials and services, construction sealants, glazing and gaskets, waterproofing systems, concrete admixtures and sealers, grouts and mortars, fire stopping systems, and a host of custom designed products, programs, and services dedicated to the worldwide construction and maintenance.
- The company aims to unify the industry's leading building and maintenance products into one total enclosure system.
- Tremco CPG Inc. is committed to providing high-quality products and exceptional customer service.
Company Specialties:
- Construction
- Sealants
- Waterproofing
- Maintenance
- Concrete
- Roofing
- Roofing Services
- Building Maintenance
- Weatherproofing
- Chemicals
- Manufacturing
- Glazings
- Gaskets
- Admixtures
- Fire Stopping
- Grouts
- and Mortars
Company Website: https://www.tremcocpg.com
ASSUMPTION: Tremco CPG Inc. is a well-established company with a strong reputation in the construction industry, offering a stable work environment and opportunities for professional growth.
📊 Role Analysis
Career Level: This role is at the mid-level, requiring a significant amount of experience and expertise in copywriting and digital marketing.
Reporting Structure: The copywriter will report directly to the Marketing Manager and collaborate with various internal teams, including sales, product management, and design.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for qualified candidates.
Growth Opportunities:
- Advancement to a senior or management role within the marketing department
- Expansion into related fields, such as content strategy or brand management
- Opportunities to work on high-profile projects and campaigns
ASSUMPTION: With its large size and diverse product offerings, Tremco CPG Inc. provides numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: The Greensboro office is a modern, professional environment with a collaborative and inclusive culture.
Office Location(s): 3735 Green Rd, Beachwood, Ohio 44122, US
Geographic Context:
- Greensboro is the third-most populous city in North Carolina, with a diverse economy and a growing tech industry.
- The city offers a mix of urban and suburban living, with numerous parks, museums, and cultural attractions.
- Greensboro has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The work schedule is typically Monday - Friday, 8:00 AM - 5:00 PM, with some flexibility for qualified candidates.
ASSUMPTION: The Greensboro office provides a supportive and engaging work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager
- Final interview with the Marketing Director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Writing samples that demonstrate creativity, persuasiveness, and SEO knowledge
- Ability to analyze trends and audience preferences
- Collaboration and communication skills
- Understanding of the company's products and services
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Include a portfolio of your best writing samples, demonstrating your range and versatility
- Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and adaptability
- Research the company and its products to show your enthusiasm and understanding
ATS Keywords: Copywriting, Content Creation, SEO, Marketing Strategy, Analytics, Collaboration, Audience Analysis, Call-to-Action Development, Content Management Systems, Digital Marketing, Trend Analysis, Competitor Analysis, Branding, Engagement, Conversion Optimization, Internal Communication
ASSUMPTION: The application process at Tremco CPG Inc. is competitive, and candidates should be prepared to demonstrate their skills and qualifications through their application materials and interviews.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, Jira)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the company's evolving needs.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer Focus
- Innovation
- Collaboration
- Accountability
Work Style:
- Creative and innovative
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you have a strong understanding of SEO principles and how to optimize content for search engines?
- Are you comfortable working with diverse teams and internal stakeholders to align content with overall marketing strategies?
- Do you have a proven track record of driving engagement and conversions through compelling copywriting?
ASSUMPTION: Candidates who align with Tremco CPG Inc.'s company values and work style are more likely to be successful in this role and within the organization.
⚠️ Potential Challenges
- Keeping up with the latest trends and best practices in copywriting and digital marketing
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in the company's products, services, or marketing strategies
- Working effectively with diverse teams and internal stakeholders
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or Content Marketing Manager, but with a focus on copywriting and SEO
- In the construction industry, this role may involve more technical or industry-specific content than in other industries
- Career paths for this role may include advancement to a senior or management role within the marketing department or expansion into related fields, such as content strategy or brand management
ASSUMPTION: This role offers a unique blend of creativity, analytics, and collaboration, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing a series of blog posts to educate customers about the benefits of the company's roofing materials
- Creating persuasive calls-to-action for the company's website and email marketing campaigns
- Analyzing competitor content and trends to inform the company's content strategy
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the company's content strategy and how this role fits into it?
- How does the marketing department collaborate with other departments, such as sales and product management?
- What are the biggest challenges facing the company's marketing efforts, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is it supported in this role?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio of your best writing samples, demonstrating your range and versatility
- Research the company and its products to show your enthusiasm and understanding
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
