Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Havas Group

🔹 Location: Mumbai, India

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting clear, compelling, and engaging content across digital platforms
• Aligning content with client strategy and business objectives
• Collaborating with research and strategy teams to develop 360° campaigns
• Delivering high-quality copy for various formats such as websites, newsletters, case studies, and blogs

ASSUMPTION: This role requires a strong focus on creativity, attention to detail, and the ability to understand and align with client needs.

📋 Key Responsibilities

✅ Understand client’s business, strategy, and product offerings

✅ Contribute to ideating and deriving 360° strategies alongside the research team

✅ Independently research subject matter and self-educate through engineering documentation and product use

✅ Develop compelling original content for various digital collaterals

ASSUMPTION: The role involves a mix of independent work and collaboration, with a focus on delivering high-quality content that aligns with client needs and business objectives.

🎯 Required Qualifications

Education: Qualification in BA/MA/BMM or any postgraduate in Copywriting/Copy crafting

Experience: 1-2 years of experience in Digital Marketing

Required Skills:

• Clear, concise, and compelling copywriting and editing/proofreading skills
• Ability to understand and align with client needs and business objectives
• Strong portfolio of live work, including creative copy written for websites and other digital collaterals

Preferred Skills:

• Familiarity with SEO best practices
• Experience with content management systems (CMS)

ASSUMPTION: While not explicitly stated, having knowledge of SEO and experience with CMS platforms can be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 3,00,000 - 5,00,000 per annum (Estimated based on industry standards for entry-level copywriters in Mumbai)

Benefits:

• Health insurance
• Retirement benefits
• Employee assistance programs

Working Hours: Full-time (40 hours/week), with flexible hours based on project demands

ASSUMPTION: The salary range is estimated based on industry standards for entry-level copywriters in Mumbai. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees

Founded: 1835, in Paris, France

Company Description:

• Havas is a global communications network with over 23,000 employees in over 100 markets
• Committed to making a meaningful difference to brands, businesses, and people
• Operates on a seamlessly integrated global strategy and operating system called Converged

Company Specialties:

• Advertising
• Marketing
• Public Relations
• Digital Marketing

Company Website: https://www.havas.com/

ASSUMPTION: Havas is a large, global company with a strong presence in the advertising and marketing industry. This role offers opportunities to work on diverse campaigns and collaborate with international teams.

📊 Role Analysis

Career Level: Entry-level (0-2 years)

Reporting Structure: Reports to the Creative Director or similar role

Work Arrangement: On-site, with flexible hours based on project demands

Growth Opportunities:

• Progression to Senior Copywriter or similar roles
• Expansion into related fields such as Creative Direction or Account Management
• International assignments or transfers

ASSUMPTION: This role offers opportunities for career growth within the creative department and across other disciplines within the agency.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with open-plan offices

Office Location(s): Mumbai - Trade Star

Geographic Context:

• Mumbai is a major metropolitan city with a vibrant advertising and marketing industry
• Offers a mix of cultural, social, and professional opportunities
• Has a tropical climate with distinct wet and dry seasons

Work Schedule: Full-time (40 hours/week), with flexible hours based on project demands

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong emphasis on collaboration and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• Creative test or assignment
• Final interview with the Creative Director or similar role

Key Assessment Areas:

• Creativity and originality
• Copywriting and editing/proofreading skills
• Understanding of client needs and business objectives
• Ability to work collaboratively and independently

Application Tips:

• Tailor your resume and cover letter to highlight your copywriting skills and relevant experience
• Include a strong portfolio of live work, showcasing your ability to create engaging and compelling content
• Prepare for the creative test or assignment by researching the company and its clients

ATS Keywords: Copywriting, Editing, Proofreading, Digital Marketing, Research, Content Development, Creative Thinking, Collaboration, Strategic Planning, Self-Education, Client Understanding, Campaign Development, Engaging Content, Clear Communication, Original Content, Portfolio Management

ASSUMPTION: The application process is competitive, with a strong emphasis on creativity and relevant experience. Applicants should be prepared to demonstrate their skills through a creative test or assignment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator)
• Content management systems (CMS) such as WordPress, Drupal, or Joomla
• SEO tools such as Google Search Console, SEMrush, or Ahrefs

ASSUMPTION: Familiarity with industry-standard tools and technologies is beneficial for this role, but not always required.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Excellence

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on delivering high-quality work

Self-Assessment Questions:

• Do you thrive in a collaborative, fast-paced environment?
• Are you able to manage multiple projects and deadlines effectively?
• Do you have a strong portfolio of live work that demonstrates your creativity and copywriting skills?

ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Havas.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to the needs and preferences of diverse clients
• Keeping up with industry trends and best practices in copywriting and digital marketing
• Working collaboratively with teams across different time zones and cultures

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Junior Copywriter: Focuses more on entry-level tasks and less on strategic campaign development
• Senior Copywriter: Has more experience and is responsible for mentoring junior team members and overseeing projects
• Creative Director: Oversees the creative department and is responsible for the overall creative vision of the agency

ASSUMPTION: This role offers a balance between creative expression and strategic campaign development, with opportunities for growth and progression within the creative department.

📝 Sample Projects

• Developing engaging and compelling content for a new website launch
• Creating a series of blog posts to establish thought leadership in the industry
• Writing persuasive copy for email marketing campaigns to drive customer engagement

ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities associated with this role, from creative expression to strategic campaign development.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall creative strategy of the agency?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does the agency support the professional development and growth of its copywriters?
• What are the most rewarding aspects of working at Havas, according to current employees?
• How does the agency approach diversity, equity, and inclusion in its hiring and workplace practices?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your copywriting skills and relevant experience
• Prepare a strong portfolio of live work, showcasing your ability to create engaging and compelling content
• Prepare for the creative test or assignment by researching the company and its clients
• Follow up with the HR team within one week of submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.