📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Credit Acceptance
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (with occasional office visits)
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling and innovative content across various mediums
- Maintaining brand voice and style guidelines
- Collaborating with creative teams to develop concepts
- Adapting content for different platforms and audiences
- Meeting deadlines and prioritizing work effectively
ASSUMPTION: This role requires a strong balance of creativity and organization, with the ability to manage multiple projects and meet tight deadlines.
📋 Key Responsibilities
✅ Bring the brand to life by crafting compelling and innovative content that resonates with the audience and meets marketing goals for various mediums, including digital, print, and video.
✅ Create compelling copy that tells the brand story, communicates key messages, and inspires action and engagement.
✅ Keep it on brand by reflecting the brand voice and style guidelines in everything written.
✅ Polish your work by ensuring copy is grammatically correct, easy to understand, and delivers on the ask.
✅ Adapt and optimize content to different platforms and formats, while optimizing for different audiences, brand voice, and marketing objectives.
✅ Team collaboration: Participate in brainstorms with positive energy and creative thinking. Work closely with the Creative and Video teams and other stakeholders to develop and execute concepts.
✅ Meet deadlines and prioritize work by managing workload and delivering high-quality work within deadlines. Prioritize tasks based on business needs and keep the creativity flowing.
ASSUMPTION: This role requires strong communication skills, both written and verbal, as well as the ability to work well within a team and adapt to changing project requirements.
🎯 Required Qualifications
Education: Bachelor's degree in Advertising, Journalism, or Communications preferred.
Experience: 3-5 years of experience as a Copywriter, with a proven track record of creating compelling and effective copy.
Required Skills:
- Proven ability to create innovative copy and tell a brand story across multiple channels
- Strong conceptual thinking and the ability to turn ideas into effective campaigns
- Excellent communication skills, both written and verbal
- Attention to detail and exceptional quality of craft
- Willingness to receive and give constructive feedback
- Flexibility to adapt depending on changing project requirements
- Passion for creativity, innovation, and storytelling
- Love of the Oxford Comma
Preferred Skills:
- Experience writing for B2B and B2C social channels
ASSUMPTION: While not explicitly stated, proficiency in using content management systems and familiarity with SEO best practices would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $75,800 - $88,500 base salary + an annual bonus plan
Benefits:
- Excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, comprehensive medical, dental, vision, and many nonstandard benefits that make Credit Acceptance a Great Place to Work
Working Hours: Full-time position with a flexible work schedule, with occasional planned travel to an assigned Southfield, Michigan office location.
ASSUMPTION: The salary range provided is based on industry standards for mid-level copywriter roles in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Credit Acceptance is a leading provider of automobile financing and related products and services to consumers through a nationwide network of automobile dealers.
Company Size: Credit Acceptance has 1,001-5,000 employees, making it a mid-sized company where applicants can expect a structured work environment with opportunities for growth and collaboration.
Founded: Credit Acceptance was founded in 1972 and has since grown to become a publicly traded company with a strong presence in the financial services industry.
Company Description:
- Credit Acceptance is dedicated to providing a safe and inclusive working environment for all, with a culture of compliance and a commitment to diversity, equity, and inclusion.
- The company offers a strong work-life balance with many great benefits that start on day one, focusing on striving to make the Company as valuable as possible.
- Credit Acceptance has been recognized as a great place to work, with numerous national workplace awards, including Fortune magazine’s annual “100 Best Companies to Work For” list for 7 consecutive years.
Company Specialties:
- The Credit Acceptance program gives its network of nationwide participating car dealers the ability to deliver credit approvals to every consumer within 30 seconds, 24/7.
Company Website: www.creditacceptance.com
ASSUMPTION: Credit Acceptance is a well-established company with a strong reputation in the financial services industry, offering a positive workplace culture that drives employee success.
📊 Role Analysis
Career Level: This role is a mid-level position, suitable for candidates with 2-5 years of experience in copywriting or a related field.
Reporting Structure: The Copywriter will report to the Creative Director and work closely with the Creative and Video teams, as well as other stakeholders.
Work Arrangement: This is a remote position with occasional planned travel to an assigned Southfield, Michigan office location. However, the role is permitted to work at the Southfield, Michigan office location if requested by the team member.
Growth Opportunities:
- As a mid-sized company, Credit Acceptance offers opportunities for career advancement and professional development.
- The company's strong focus on employee success and positive workplace culture provides an ideal environment for growth and learning.
ASSUMPTION: This role offers opportunities for career growth within the creative department and potentially across other departments within the company.
🌍 Location & Work Environment
Office Type: The primary work location is remote, with occasional planned travel to an assigned Southfield, Michigan office location.
Office Location(s): Southfield, Michigan
Geographic Context:
- The United States is the primary market for Credit Acceptance, with a strong presence in the automotive financing industry.
- Southfield, Michigan is a suburban city located in Metro Detroit, offering a mix of urban and suburban living with a diverse range of cultural attractions and recreational opportunities.
Work Schedule: Full-time position with a flexible work schedule, allowing for a strong work-life balance.
ASSUMPTION: The remote work arrangement offers flexibility and convenience, while occasional office visits provide opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the creative team
- Final interview with the creative director
Key Assessment Areas:
- Portfolio review and discussion
- Writing test or case study
- Behavioral and situational interview questions
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your best work, demonstrating your ability to create innovative copy and tell a brand story across multiple channels
- Be ready to discuss your writing process, creative inspiration, and how you adapt your writing style to different platforms and audiences
ATS Keywords: Copywriter, Creative, Brand Voice, Storytelling, Marketing Goals, Digital Content, Print Content, Video Content, Conceptual Thinking, Collaboration, Deadlines, Prioritization
ASSUMPTION: Credit Acceptance uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with relevant tools and technologies is beneficial for this role, as it enables more efficient collaboration and project management.
👔 Cultural Fit Considerations
Company Values:
- Positive: Maintain resiliency and focus on solutions
- Respectful: Collaborate and actively listen
- Insightful: Cultivate innovation, accumulate business and role-specific knowledge, demonstrate self-awareness, and make quality decisions
- Direct: Effectively communicate and convey courage
- Earnest: Take accountability, apply feedback, and effectively plan and priority set
Work Style:
- Collaborative: Work closely with the creative team to develop and execute concepts
- Adaptable: Tailor copy to different platforms and formats while optimizing for different audiences, brand voice, and marketing objectives
- Organized: Manage workload, meet deadlines, and prioritize tasks based on business needs
Self-Assessment Questions:
- How do you maintain a consistent brand voice while adapting your writing style to different platforms and audiences?
- Can you provide an example of a time when you had to meet a tight deadline and prioritize your workload effectively?
- How do you incorporate feedback into your writing process to continually refine and improve your work?
ASSUMPTION: Assessing cultural fit is essential for ensuring a successful and satisfying work experience, as it helps align individual work styles, values, and preferences with the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and meeting tight deadlines
- Adapting to changing project requirements and feedback
- Working remotely with occasional office visits, which may require travel and adjustment to different work environments
- Balancing creativity with brand guidelines and marketing objectives
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication with team members and stakeholders.
📈 Similar Roles Comparison
- Compared to other copywriter roles, this position offers a strong focus on collaboration and teamwork, with opportunities for input and creative contribution
- Credit Acceptance's mid-sized company structure provides a more structured work environment with opportunities for growth and professional development
- As a publicly traded company, Credit Acceptance offers opportunities for career advancement and long-term growth within the creative department and potentially across other departments
ASSUMPTION: This role offers a unique blend of creative freedom, collaboration, and growth opportunities, making it an attractive choice for mid-level copywriters looking to advance their careers.
📝 Sample Projects
- Developing a comprehensive brand style guide and tone of voice document for a new product launch
- Creating a series of engaging social media campaigns to promote a company event or product
- Writing persuasive copy for a direct mail campaign targeting a specific customer segment
ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative challenges the Copywriter may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe the creative team's dynamic and how it fosters collaboration and innovation?
- How does the company support the professional development and growth of its copywriters?
- Can you provide an example of a recent successful marketing campaign and the role that copy played in its success?
- How does the company measure the effectiveness of its copy and marketing campaigns?
- What is the company's approach to work-life balance, and how does it support employees' personal and professional growth?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process helps demonstrate your interest in the role and the company, while also providing valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your best work, demonstrating your ability to create innovative copy and tell a brand story across multiple channels
- Be ready to discuss your writing process, creative inspiration, and how you adapt your writing style to different platforms and audiences
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
