Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: BlueOptima

🔹 Location: London, London, City of, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-27

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in office, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Creating persuasive copy for landing pages, emails, and ads to drive conversions
• Conducting A/B testing and optimizing copy based on performance data
• Developing and refining copy for various digital assets, including websites, ads, and emails
• Collaborating with diverse stakeholders to ensure brand consistency and alignment with business objectives

ASSUMPTION: This role requires a strong balance of creativity and analytical thinking, with a focus on driving results through compelling copy and strategic optimization.

📋 Key Responsibilities

✅ Craft persuasive, user-focused copy for website landing pages, product pages, and conversion funnels, ensuring alignment with CRO objectives to boost engagement and conversions

✅ Develop and refine website content for key pages to improve conversion rates, user experience, and support SQL generation

✅ Develop and refine copy variations for rigorous A/B testing across all digital assets

✅ Analyze performance data to iterate on copy and continuously improve conversion rates

✅ Write compelling, high-performing ad copy for Google (Search, Display), LinkedIn, and other social media campaigns, optimized for click-through rates (CTR), MQLs, and conversion

✅ Create and optimize email content (e.g., nurture sequences, newsletters) for lead generation, nurturing, and retention, focusing on high-performing subject lines, body copy, and CTAs to drive engagement and conversions

✅ Leverage audience insights, customer feedback, market research, and competitor analysis to inform and refine copy strategies, ensuring messaging is resonant and effective

✅ Develop and write one in-depth, SEO-optimized article, integrating high-performing keywords into conversion-focused copy to maximize both organic traffic and MQLs

✅ Create engaging organic social media posts to build the brand community, distribute content, and drive traffic

✅ Research and write diverse reports, ranging from persuasive marketing collateral to data-driven, technically accurate academic-style reports, serving as high-value lead magnets and establishing thought leadership

✅ Craft insightful LinkedIn posts for key personnel

✅ Develop and maintain a comprehensive messaging and communication guide and foundational boilerplate content to ensure brand consistency and a unified voice

ASSUMPTION: This role requires a strong understanding of B2B marketing, SEO, and CRO principles, with the ability to create compelling copy that drives results across various digital channels.

🎯 Required Qualifications

Education: Bachelor’s degree (or equivalent experience) in English, Journalism, Marketing, Communications, or a related field.

Experience: 3-5+ years of experience creating high-converting copy for B2B (ideally IT/SaaS)

Required Skills:

• Exceptional writing, editing, and proofreading abilities with a diverse portfolio demonstrating a range of B2B SaaS writing styles
• Solid understanding and practical application of Conversion Rate Optimization (CRO) principles and SEO/SEM
• Excellent interpersonal and communication skills to collaborate effectively with diverse stakeholders
• Highly adaptable with strong organizational and time-management abilities to manage multiple projects and meet deadlines

Preferred Skills:

• Experience with A/B testing tools and platforms
• Familiarity with marketing automation software (e.g., HubSpot, Marketo)
• Proficiency in using analytics tools (e.g., Google Analytics)

ASSUMPTION: Candidates with a strong portfolio showcasing their ability to create persuasive copy in various B2B SaaS contexts will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: £42,000 to £53,000 GBP per year (based on industry standards for a mid-level B2B Copywriter in London)

Benefits:

• 32 days of holidays (including bank holidays)
• Work from Home Equipment allowance
• Flexible Work from Home - 2 days remote a week, 3 days in office
• Flexible Work from Long Distance - 4 weeks a year
• 12 Weeks Paid Maternity and Paternity Leave
• Pet friendly office
• Sponsored Learning Opportunities
• Cycle2work scheme
• Team Socials
• Annual Leave purchase (up to 5 extra days)

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level B2B Copywriter in London. Actual compensation may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees (Mid-sized company with a global presence)

Founded: 2006 (19 years ago)

Company Description:

• BlueOptima's vision is to become the global reference for the optimization of the performance of Software Engineers across all industries
• The company provides industry-leading objective metrics in software development, enabling large organizations to deliver better software, faster and at lower cost
• BlueOptima has consistently doubled in headcount and revenue YoY, with no external investment, and is currently located in 4 countries with over 110 employees from 22 different nationalities

Company Specialties:

• Application Lifecycle Management
• Business Intelligence
• Operational Analytics
• Agile Development
• DevOps
• Cost-Efficiency
• IT Recruitment
• IT Outsourcing
• Vendor Selection
• Application Development
• App Development
• Software Development
• Vendor Management
• Software Development Efficiency
• Software Development Operations
• Software Engineering
• Data Visualisation
• Engineering Management
• Engineering Intelligence

Company Website: https://www.blueoptima.com

ASSUMPTION: BlueOptima is a growing, global company with a strong focus on software development optimization. Its mid-sized structure offers opportunities for career growth and impact.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and impact

Reporting Structure: The Copywriter will report to the Demand Generation Manager and collaborate with various stakeholders, including marketing, sales, and product teams

Work Arrangement: Hybrid work arrangement with 3 days in the office and 2 days remote per week

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing team as the company grows
• Opportunities to work on diverse projects and gain exposure to various aspects of B2B marketing
• Chance to contribute to the development of BlueOptima's brand voice and messaging guidelines

ASSUMPTION: This role offers a unique opportunity for a mid-level copywriter to make a significant impact on a growing company's marketing efforts and contribute to its continued success.

🌍 Location & Work Environment

Office Type: Modern, pet-friendly office located in London

Office Location(s): 63-67 Newington Causeway, London, SE1 6BD

Geographic Context:

• London is a major global city with a vibrant tech industry and a diverse talent pool
• The office is located in the London Borough of Southwark, near public transportation and various amenities
• The area is known for its creative and innovative atmosphere, with numerous tech startups and established companies

Work Schedule: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: BlueOptima's London office provides a modern, collaborative work environment with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Demand Generation Manager
• In-depth writing test and portfolio review
• Final interview with the Demand Generation Manager and another key stakeholder

Key Assessment Areas:

• Writing and editing skills
• Understanding of B2B marketing and CRO principles
• Cultural fit and alignment with BlueOptima's values
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant B2B copywriting experience and skills
• Include a portfolio of your best work, showcasing your ability to create persuasive copy in various B2B contexts
• Prepare for the writing test by familiarizing yourself with BlueOptima's brand voice and messaging guidelines

ATS Keywords: B2B Copywriter, Marketing, Conversion Rate Optimization, SEO, A/B Testing, Email Campaigns, Content Development, Market Research, Analytical Skills, Creative Thinking, Collaboration, Time Management, Editing, Proofreading, Technical Writing, Persuasive Writing

ASSUMPTION: BlueOptima's application process is designed to assess candidates' writing and analytical skills, as well as their cultural fit and alignment with the company's values.

🛠️ Tools & Technologies

• Content Management System (CMS) - WordPress
• Marketing Automation Software - HubSpot
• A/B Testing Tools - Optimizely, Google Optimize
• Analytics Tools - Google Analytics
• Project Management Tools - Asana, Trello

ASSUMPTION: BlueOptima uses a variety of tools and technologies to streamline its marketing efforts and optimize performance.

👔 Cultural Fit Considerations

Company Values:

• Global mindset and open-mindedness
• High performance and continuous improvement
• Collaboration and teamwork
• Innovation and creativity

Work Style:

• Fast-paced and dynamic work environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making and continuous optimization
• Flexible and adaptable work arrangements

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment, and are you comfortable with change and ambiguity?
• Are you able to work collaboratively with diverse stakeholders and incorporate feedback into your work?
• Do you have a strong data-driven mindset and are you comfortable using analytics tools to inform your copy decisions?

ASSUMPTION: BlueOptima values a global mindset, high performance, and collaboration, with a fast-paced, dynamic work environment that encourages innovation and continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced work environment
• Balancing creativity and analytical thinking to create persuasive copy that drives results
• Adapting to a hybrid work arrangement and maintaining productivity in a remote setting
• Keeping up with the latest trends and best practices in B2B marketing and CRO

ASSUMPTION: This role may present challenges related to managing multiple projects, balancing creativity and analytics, and adapting to a hybrid work arrangement. Successful candidates will be able to thrive in a fast-paced, dynamic work environment and manage their time effectively.

📈 Similar Roles Comparison

• Unlike traditional B2C copywriting roles, this position focuses on creating persuasive copy for B2B audiences, with a strong emphasis on driving conversions and optimizing performance
• Compared to other B2B copywriting roles, this position offers a unique opportunity to work on a wide range of digital assets, from landing pages and ads to emails and reports
• Career progression in this role may involve taking on additional responsibilities and advancing within the marketing team, rather than transitioning to a different function or industry

ASSUMPTION: This role offers a unique opportunity for a mid-level copywriter to make a significant impact on a growing company's marketing efforts and contribute to its continued success, with potential for career growth and advancement within the marketing team.

📝 Sample Projects

• Developing and optimizing landing page copy for a new product launch, resulting in a 25% increase in conversion rates
• Creating a series of engaging email campaigns to nurture leads and drive MQLs, with an average open rate of 35% and click-through rate of 5%
• Writing an in-depth, SEO-optimized article on the benefits of BlueOptima's analytics platform, generating over 1,000 organic visits in the first month

ASSUMPTION: These sample projects demonstrate the range of copywriting and optimization tasks the Copywriter may be responsible for, from landing pages and emails to thought leadership articles.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does BlueOptima support the professional development and growth of its marketing team members?
• What are the most successful B2B marketing campaigns BlueOptima has run in the past, and what made them successful?
• How does BlueOptima measure the performance of its marketing efforts, and what key metrics does the Copywriter need to be familiar with?
• What is the team structure and dynamic like within the marketing department, and how does the Copywriter role fit into it?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, professional development opportunities, and the team's dynamics, as well as BlueOptima's approach to marketing performance and measurement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant B2B copywriting experience and skills
• Prepare a portfolio of your best work, showcasing your ability to create persuasive copy in various B2B contexts
• Prepare for the writing test by familiarizing yourself with BlueOptima's brand voice and messaging guidelines
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.