📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Eightcap
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 27, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging copy for digital and print assets to promote Eightcap's brand and products
- Collaborating with cross-functional teams to ensure consistent messaging and tone
- Developing user-focused microcopy for seamless digital product experiences
- Optimizing content for SEO to improve organic traffic
- Managing and mentoring a direct report in the London office
ASSUMPTION: This role requires a strong understanding of digital marketing and user-focused writing to create compelling content that resonates with Eightcap's target audience.
📋 Key Responsibilities
✅ Deliver copy for digital and print assets including social, web, campaign, and product
✅ Respond to creative briefs with compelling, fit-for-purpose writing and ensure tone and messaging are consistent across all outputs
✅ Collaborate with designers, strategists, and creative leads to shape narrative and direction
✅ Craft user-focused microcopy for seamless digital product experiences
✅ Write campaign taglines, messaging frameworks, and voice guidelines
✅ Research industry trends and audience behaviours to guide relevant, strategic messaging
✅ Contribute to workshops, presentations, and creative brainstorming
✅ Deliver performance marketing content across display, social, landing pages, and email
✅ Iterate messaging and split test to validate results and copy direction
✅ Work with SEO to optimize content for improved organic traffic
✅ Bring new tools and products to life with an engaging tone of voice
✅ Work with the wider marketing team to understand client segments and deliver relevant content ideas
✅ Deliver content for automated journeys to improve conversion, retention, and reactivation
✅ Deliver content for ongoing CRM campaigns, including product launches and client education
✅ Work with the partnership marketing team to produce new creative assets across various channels
ASSUMPTION: This role requires a high level of organization and project management skills to coordinate multiple projects and resources to meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field
Experience: Minimum of 3 years in a content or copywriting role
Required Skills:
- Excellent communication skills, both written and verbal
- Attention to detail and high standards
- Strong organizational skills and ability to manage multiple projects
- Well-developed interpersonal skills to manage competing priorities and resources
- Familiarity with SEO best practices
- Interest in trading, FX, or general finance (desirable)
Preferred Skills:
- Experience with performance marketing
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in financial services or a related industry may have an advantage in understanding Eightcap's products and target audience.
💰 Compensation & Benefits
Salary Range: AUD 70,000 - 90,000 per annum, depending on experience and qualifications
Benefits:
- Ongoing investment in career development
- Wellness and lifestyle perks, such as monthly corporate massages
- Parental leave
- Staff referral bonus program
- Employee-purchased leave
- Perkbox reward and recognition
- Study assistance
- Annual flu vaccinations
- Complimentary fruit and snacks
- Multicultural environment
- A dynamic and collaborative team culture
- Great CBD location with easy access to public transport
- Regular social activities
Working Hours: Full-time, Monday to Friday, with flexibility for occasional remote work
ASSUMPTION: The salary range provided is based on market research for mid-level copywriting roles in Melbourne, Australia, and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Eightcap operates in the competitive financial services industry, offering online trading platforms and services to clients worldwide.
Company Size: Eightcap has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Eightcap was founded in 2009 and has since grown to become a global provider of online trading solutions.
Company Description:
- Eightcap is a dynamic online trading provider focused on delivering great trading tools and pro trading insights
- The company combines the agility of a fintech company with the stability of a trusted financial institution
- Eightcap's culture is fast-paced, collaborative, and innovative, with a focus on empowering traders to succeed
Company Specialties:
- Margin Foreign Exchange (Forex/FX)
- MetaTrader 4 (MT4) and MetaTrader 5
- Forex Trading and Shares
Company Website: https://www.eightcap.com/
ASSUMPTION: Eightcap's focus on innovation and growth makes it an attractive employer for candidates seeking a dynamic and challenging work environment.
📊 Role Analysis
Career Level: This role is suitable for mid-level copywriters seeking to advance their careers in a fast-paced, collaborative environment.
Reporting Structure: The Creative Copywriter will manage one direct report in the London office and mentor the wider business.
Work Arrangement: This role is primarily on-site, with flexibility for occasional remote work.
Growth Opportunities:
- Progression to Senior Copywriter or similar leadership roles
- Expanding skills in performance marketing, SEO, or other related areas
- Gaining experience working with a global team and diverse client base
ASSUMPTION: Eightcap's focus on employee development and growth provides ample opportunities for copywriters to advance their careers within the company.
🌍 Location & Work Environment
Office Type: Eightcap's Melbourne office is located in the CBD, offering a modern and collaborative work environment.
Office Location(s): 525 Collins St, The Rialto, Level 37, Melbourne, Victoria 3000, AU
Geographic Context:
- Melbourne is Australia's second-largest city, offering a vibrant cultural scene, diverse neighborhoods, and a high quality of life
- The CBD location provides easy access to public transportation, shopping, dining, and entertainment options
- Melbourne has a temperate oceanic climate, with mild winters and warm summers
Work Schedule: Full-time, Monday to Friday, with flexibility for occasional remote work
ASSUMPTION: Eightcap's CBD location and flexible work arrangements make it an attractive option for candidates seeking a convenient and balanced work-life environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the head of marketing or another senior leader
Key Assessment Areas:
- Writing samples and portfolio
- Communication skills and cultural fit
- Understanding of Eightcap's products and target audience
- Problem-solving and project management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio of your best writing samples, showcasing your range and versatility
- Prepare for behavioral and scenario-based interview questions to demonstrate your problem-solving and communication skills
- Research Eightcap's products, target audience, and competitors to showcase your understanding of the industry
ATS Keywords: Copywriter, Digital Marketing, SEO, Content Creation, Performance Marketing, Brand Awareness, Client Engagement, Campaign Management, User-Focused Writing, Microcopy
ASSUMPTION: Eightcap's interview process is designed to assess candidates' skills, cultural fit, and understanding of the company's products and target audience.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content Management Systems (CMS)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with these tools is desirable but not always required, as Eightcap provides training and support for new employees.
👔 Cultural Fit Considerations
Company Values:
- Agile and innovative
- Collaborative and supportive
- Empowering traders to succeed
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing multiple projects and resources?
- Do you have a strong understanding of digital marketing and user-focused writing?
ASSUMPTION: Candidates who align with Eightcap's values and work style are more likely to succeed in this role and contribute to the company's growth and success.
⚠️ Potential Challenges
- Managing competing priorities and resources across multiple projects and teams
- Keeping up with the fast-paced nature of the financial services industry and Eightcap's growth
- Working with a global team and managing a direct report in a different time zone
- Balancing the need for creativity and innovation with the requirement for consistent messaging and branding
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on user-focused writing and microcopy
- Eightcap's global presence and diverse client base provide unique opportunities for copywriters to gain experience working with a wide range of audiences
- This role offers the potential for career growth and advancement within the company, as Eightcap continues to expand its offerings and global presence
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests when comparing it to similar positions in the industry.
📝 Sample Projects
- Developing a comprehensive brand voice guide for Eightcap's global marketing campaigns
- Creating engaging and informative content for Eightcap's automated client onboarding and education journeys
- Collaborating with the design team to create visually appealing and on-brand marketing materials for Eightcap's products and services
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Creative Copywriter in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Eightcap's overall marketing strategy, and how will my work contribute to the company's growth and success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Eightcap support the professional development and growth of its copywriting team?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Eightcap foster a collaborative and inclusive work environment, and what steps are taken to ensure the team's well-being and engagement?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to Eightcap's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio of your best writing samples, showcasing your range and versatility
- Follow up with Eightcap's HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
