📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: LevelUp
🔹 Location: Manila, Philippines
🔹 Job Type: Full-time
🔹 Category: Marketing & Creative
🔹 Date Posted: April 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling, conversion-driven content across multiple platforms
- Collaborating with cross-functional teams to ensure cohesive messaging
- Optimizing content for SEO to improve search rankings and visibility
- Working graveyard shifts to align with team and project timelines
ASSUMPTION: This role requires a strong focus on creativity, attention to detail, and the ability to manage multiple projects simultaneously. The graveyard shift schedule may be challenging but offers flexibility for some candidates.
📋 Key Responsibilities
✅ Develop engaging and persuasive website copy that aligns with brand voice and objectives
✅ Write informative and engaging blog posts to drive traffic and enhance thought leadership
✅ Craft compelling email newsletters that boost engagement and conversions
✅ Optimize content for SEO best practices to improve search rankings and visibility
✅ Conduct research to understand target audiences, industry trends, and competitors
✅ Collaborate with marketing, design, and development teams to ensure cohesive messaging
✅ Edit and proofread content to maintain high-quality standards
✅ Stay updated with the latest trends in digital marketing and content strategy
ASSUMPTION: The role involves a mix of creative and technical tasks, requiring a balance of imagination and analytical skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, English, Journalism, or a related field
Experience: Proven experience (2-5 years) in website copywriting, blog writing, email marketing copy, and SEO copywriting
Required Skills:
- Excellent writing, editing, and proofreading skills, with impeccable grammar and attention to detail
- Ability to write in a variety of tones and styles tailored to different audiences
- Strong organizational and time-management skills to handle multiple projects simultaneously
- Strong understanding of SEO principles, including keyword research and on-page optimization
Preferred Skills:
- Experience with content management systems (CMS), such as WordPress
- Familiarity with email marketing platforms like Mailchimp, HubSpot, or Klaviyo
ASSUMPTION: While the role requires a specific set of skills, there's room for candidates with transferable skills from related fields to apply and grow into the position.
💰 Compensation & Benefits
Salary Range: ₱55,000 - ₱60,000 per month
Benefits:
- Fully remote work environment
- Opportunity to work with a dynamic and collaborative team
Working Hours: Graveyard Shift (12am to 9am or 1am to 10pm Philippine time)
ASSUMPTION: The salary range is based on industry standards for mid-level copywriting roles in the Philippines. The benefits are typical for a remote work arrangement in the region.
📌 Applicant Insights
🔍 Company Context
Industry: LevelUp specializes in providing highly skilled professionals from the Philippines across various industries, including IT, customer service, finance, and more. They focus on helping businesses scale efficiently and cost-effectively through outsourcing and offshoring solutions.
Company Size: LevelUp has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration.
Founded: LevelUp was founded in 2017, making it a relatively young company with a strong focus on innovation and adaptability.
Company Description:
- LevelUp partners with technology companies across the US, UK, Europe, and Canada to provide tailored outsourcing solutions
- The company has built a reputation for delivering high-quality operational and back-office support
- LevelUp's team consists of highly skilled and passionate professionals dedicated to providing exceptional service, technical expertise, and seamless support to clients
Company Specialties:
- Customer support and customer service
- Administrative tasks
- Marketing & Creative services
- Sales & Lead Generation
- IT & Software Development
- Human Resources & Recruitment
- Finance and Accounting
Company Website: http://levelup.support
ASSUMPTION: LevelUp's focus on providing high-quality outsourcing solutions and its mid-sized company structure offer applicants a dynamic and collaborative work environment.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: The Copywriter will report directly to the Marketing Manager and collaborate with various teams, including design, development, and other marketing professionals
Work Arrangement: Fully remote work environment, with the flexibility to work from anywhere in the Philippines
Growth Opportunities:
- Advancement to Senior Copywriter or Content Manager roles
- Expanding skills and expertise in related marketing disciplines
- Potential to lead or mentor junior team members
ASSUMPTION: The Copywriter role offers clear paths for career progression and skill development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office requirement
Office Location(s): Manila, Philippines
Geographic Context:
- Manila is the capital and most populous city of the Philippines
- The city offers a vibrant and dynamic environment, with a mix of traditional and modern culture
- Manila's time zone (UTC+8) allows for collaboration with international clients and teams
Work Schedule: Graveyard Shift (12am to 9am or 1am to 10pm Philippine time), with flexibility to manage personal schedules within the shift
ASSUMPTION: The fully remote work environment and flexible scheduling offer applicants the opportunity to balance work and personal life effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Writing test or assignment to assess skills and fit
- Final interview with the Marketing Manager
Key Assessment Areas:
- Writing samples and portfolio
- SEO knowledge and understanding
- Cultural fit and communication skills
- Adaptability and problem-solving abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Include a portfolio of writing samples that demonstrate your versatility and creativity
- Prepare for the writing test or assignment by researching the company and its target audience
- Show enthusiasm for the role and the company's mission during the interview
ATS Keywords: Copywriting, SEO, Blog Writing, Email Marketing, Editing, Proofreading, Research, Content Management Systems, Time Management, Digital Marketing
ASSUMPTION: The application process is designed to assess candidates' skills, cultural fit, and potential for growth within the company. Applicants should focus on demonstrating their unique qualifications and passion for the role.
🛠️ Tools & Technologies
- Content Management Systems (CMS) such as WordPress
- Email marketing platforms like Mailchimp, HubSpot, or Klaviyo
- SEO tools and software for keyword research and on-page optimization
- Collaboration and project management tools (e.g., Slack, Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for applicants. The company may provide training or support for new hires to get up to speed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric approach
- Continuous learning and improvement
- Collaboration and teamwork
- Accountability and reliability
Work Style:
- Adaptability and flexibility
- Strong communication and collaboration skills
- Self-motivation and time management
- Attention to detail and quality focus
Self-Assessment Questions:
- Do you thrive in a remote work environment and have strong self-motivation?
- Are you comfortable working graveyard shifts and managing your time effectively?
- Can you adapt your writing style to suit different audiences and brands?
- Do you have a passion for creating engaging and persuasive content?
ASSUMPTION: Applicants should assess their fit with LevelUp's company values and work style to ensure a successful and satisfying work experience.
⚠️ Potential Challenges
- Adapting to the graveyard shift schedule may be challenging for some candidates
- Managing multiple projects and deadlines requires strong organizational skills
- Working remotely may present distractions or isolation, requiring self-discipline and time management
- Keeping up with the latest trends in digital marketing and content strategy may demand continuous learning
ASSUMPTION: These challenges can be overcome with the right skills, mindset, and support from the company and team members.
📈 Similar Roles Comparison
- Unlike traditional in-house marketing roles, this position offers the flexibility of remote work and the opportunity to collaborate with diverse teams and clients
- In the outsourcing industry, the Copywriter role may have more varied responsibilities and require adaptability to different brands and audiences
- Career progression may involve expanding skills in related marketing disciplines or moving into management roles
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and preferences.
📝 Sample Projects
- Developing a series of blog posts on emerging trends in digital marketing for a tech client
- Crafting persuasive website copy for an e-commerce platform, optimizing for SEO and conversions
- Creating engaging email newsletters for a subscription-based service, driving user engagement and retention
ASSUMPTION: These sample projects illustrate the variety and depth of work expected from the Copywriter role at LevelUp.
❓ Key Questions to Ask During Interview
- How does LevelUp support the professional development of its copywriting team?
- What are the most challenging aspects of working in a fully remote environment, and how does the company address them?
- How does the company ensure consistent brand voice and messaging across various clients and platforms?
- What opportunities exist for collaboration and knowledge-sharing within the marketing department and the broader organization?
- How does LevelUp measure the success and impact of its copywriting efforts?
ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare a portfolio of writing samples that demonstrate your versatility and creativity
- Follow up with the HR team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
