Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: BlueOptima

🔹 Location: London, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in office, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Creating persuasive copy for landing pages, emails, and ads to drive conversions
• Conducting A/B testing and optimizing copy based on performance data
• Developing and refining copy for various digital assets, including websites, ads, and emails
• Leveraging audience insights and market research to inform copy strategies
• Collaborating with diverse stakeholders to ensure brand consistency and unified voice

ASSUMPTION: This role requires a strong balance of creativity and analytical thinking, with a focus on driving results through compelling copy.

📋 Key Responsibilities

✅ Craft persuasive, user-focused copy for website landing pages, product pages, and conversion funnels, ensuring alignment with CRO objectives to boost engagement and conversions

✅ Develop and refine website content for key pages to improve conversion rates, user experience, and support SQL generation

✅ Develop and refine copy variations for rigorous A/B testing across all digital assets

✅ Analyze performance data to iterate on copy and continuously improve conversion rates

✅ Write compelling, high-performing ad copy for Google (Search, Display), LinkedIn, and other social media campaigns, optimized for click-through rates (CTR), MQLs, and conversion

✅ Create and optimize email content for lead generation, nurturing, and retention, focusing on high-performing subject lines, body copy, and CTAs to drive engagement and conversions

✅ Leverage audience insights, customer feedback, market research, and competitor analysis to inform and refine copy strategies, ensuring messaging is resonant and effective

✅ Develop and write one in-depth, SEO-optimized article, integrating high-performing keywords into conversion-focused copy to maximize both organic traffic and MQLs

✅ Create engaging organic social media posts to build the brand community, distribute content, and drive traffic

✅ Research and write diverse reports, ranging from persuasive marketing collateral to data-driven, technically accurate academic-style reports, serving as high-value lead magnets and establishing thought leadership

✅ Craft insightful LinkedIn posts for key personnel

✅ Develop and maintain a comprehensive messaging and communication guide and foundational boilerplate content to ensure brand consistency and a unified voice

ASSUMPTION: This role requires a strong understanding of B2B marketing, SEO, and CRO principles, as well as exceptional writing skills and the ability to adapt to different writing styles.

🎯 Required Qualifications

Education: Bachelor’s degree (or equivalent experience) in English, Journalism, Marketing, Communications, or a related field.

Experience: 3-5+ years of experience creating high-converting copy for B2B (ideally IT/SaaS)

Required Skills:

• Exceptional writing, editing, and proofreading abilities with a diverse portfolio demonstrating a range of B2B SaaS writing styles
• Creative and strategic thinking, with the ability to develop engaging marketing narratives and produce clear, concise, technically accurate reports
• Solid understanding and practical application of Conversion Rate Optimization (CRO) principles and SEO/SEM
• Excellent interpersonal and communication skills to collaborate effectively with diverse stakeholders
• Highly adaptable with strong organizational and time-management abilities to manage multiple projects and meet deadlines

Preferred Skills:

• Experience with A/B testing tools and platforms
• Familiarity with marketing automation software (e.g., HubSpot, Marketo)
• Knowledge of HTML and CSS

ASSUMPTION: Candidates with a strong portfolio showcasing their writing skills and experience in B2B SaaS will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: £42K to £53K GBP (Based on industry standards for a Copywriter with 3-5 years of experience in London)

Benefits:

• 32 days of holidays (including bank holidays)
• Work from Home Equipment allowance
• Flexible Work from Home - 2 days remote a week, 3 days in office
• Flexible Work from Long Distance - 4 weeks a year
• 12 Weeks Paid Maternity and Paternity Leave
• Pet friendly office
• Sponsored Learning Opportunities
• Cycle2work scheme
• Team Socials
• Annual Leave purchase (up to 5 extra days)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Copywriter with 3-5 years of experience in London. Actual salary may vary based on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees (Mid-size)

Founded: 2006 (19 years ago)

Company Description:

• BlueOptima's vision is to become the global reference for the optimization of the performance of Software Engineers across all industries.
• They provide industry-leading objective metrics in software development, enabling large organizations to deliver better software, faster and at lower cost, with technology that pushes the limits of what has been done before.
• BlueOptima is a global company with locations in London, Mexico, India, and the US, promoting an open-minded environment and encouraging employees to create their own success story in this high-performance environment.

Company Specialties:

• Application Lifecycle Management
• Business Intelligence
• Operational Analytics
• Agile Development
• DevOps
• Cost-Efficiency
• IT Recruitment
• IT Outsourcing
• Vendor Selection
• Application Development
• App Development
• Software Development
• Vendor Management
• Software Development Efficiency
• Software Development Operations
• Software Engineering
• Data Visualisation
• Engineering Management
• Engineering Intelligence

Company Website: https://www.blueoptima.com/careers

ASSUMPTION: BlueOptima is a well-established company in the software development industry, with a strong focus on optimization and efficiency. They offer a global work environment with opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: This role reports directly to the Demand Generation Manager.

Work Arrangement: Hybrid (3 days in office, 2 days remote)

Growth Opportunities:

• As a mid-size company, BlueOptima offers opportunities for career growth and advancement as the company continues to expand.
• The Demand Generation team is a critical function within the marketing department, providing ample opportunities for collaboration and learning.
• BlueOptima's global presence offers opportunities for international travel and collaboration with remote teams.

ASSUMPTION: This role offers a unique opportunity for a Copywriter to make a significant impact on the company's marketing and sales success, with ample room for growth and development.

🌍 Location & Work Environment

Office Type: Modern, pet-friendly office located in London

Office Location(s): 63-67 Newington Causeway, London, SE1 6BD, United Kingdom

Geographic Context:

• London is a major global city with a vibrant tech industry and a diverse talent pool.
• The office is located in the London Borough of Southwark, close to public transportation and amenities.
• The area is known for its creative and innovative atmosphere, with many tech startups and established companies based nearby.

Work Schedule: Full-time (40 hours per week), with flexible work-from-home options

ASSUMPTION: The office environment at BlueOptima is collaborative and innovative, with a strong focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the Demand Generation Manager
• In-person or virtual interview with the Demand Generation Manager and another team member
• Final interview with the Head of Marketing

Key Assessment Areas:

• Writing samples and portfolio review
• Cultural fit and alignment with BlueOptima's values
• Problem-solving and critical thinking skills
• Understanding of B2B marketing, SEO, and CRO principles

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Include a portfolio of your writing samples, showcasing your range and versatility as a Copywriter.
• Prepare for interview questions by researching BlueOptima's company culture, values, and recent marketing campaigns.

ATS Keywords: B2B Copywriter, Conversion Rate Optimization, SEO, Marketing Campaigns, Landing Pages, Email Marketing, A/B Testing

ASSUMPTION: BlueOptima's application process is designed to assess candidates' writing skills, cultural fit, and understanding of B2B marketing principles. Successful candidates will demonstrate a strong portfolio and excellent communication skills.

🛠️ Tools & Technologies

• Content Management Systems (e.g., WordPress, HubSpot CMS)
• Marketing Automation Software (e.g., HubSpot, Marketo)
• SEO Tools (e.g., SEMrush, Ahrefs)
• Project Management Tools (e.g., Asana, Trello)
• Design Tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on BlueOptima's current tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation: BlueOptima encourages creativity and continuous learning.
• Collaboration: They foster a team-oriented environment, with a strong focus on cross-functional collaboration.
• Customer-centricity: BlueOptima prioritizes understanding and meeting the needs of its customers.

Work Style:

• Agile: BlueOptima operates in an agile manner, with a focus on iterative improvement and continuous feedback.
• Data-driven: They use data and analytics to inform decision-making and optimize performance.
• Global: BlueOptima's global presence requires employees to be comfortable working with remote teams and across different time zones.

Self-Assessment Questions:

• Do you thrive in a creative and innovative environment, with a strong focus on driving results through compelling copy?
• Are you comfortable working with remote teams and across different time zones?
• Do you have a strong understanding of B2B marketing, SEO, and CRO principles, with the ability to adapt to different writing styles?

ASSUMPTION: BlueOptima's company culture is collaborative, innovative, and data-driven, with a strong focus on customer-centricity. Successful candidates will demonstrate a strong cultural fit with these values and work styles.

⚠️ Potential Challenges

• Balancing multiple projects and deadlines in a fast-paced, agile environment
• Adapting to different writing styles and tones for various digital assets
• Keeping up with industry trends and best practices in B2B marketing, SEO, and CRO
• Working with remote teams and across different time zones

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong organizational skills, adaptability, and a strong understanding of the relevant principles and best practices.

📈 Similar Roles Comparison

• Compared to other B2B Copywriter roles, this position offers a unique opportunity to make a significant impact on the company's marketing and sales success, with ample room for growth and development.
• BlueOptima's global presence provides opportunities for international travel and collaboration with remote teams, which may not be available in more localized roles.
• As a mid-size company, BlueOptima offers a more intimate and collaborative work environment than larger enterprises, with a strong focus on employee well-being and work-life balance.

ASSUMPTION: This role offers a unique blend of opportunities and challenges, with a strong focus on driving results through compelling copy and a commitment to continuous learning and improvement.

📝 Sample Projects

• Developing and optimizing landing pages for a new product launch, with a focus on driving conversions and supporting SQL generation
• Conducting A/B testing on email campaigns to improve open rates and click-through rates, with a focus on driving engagement and conversions
• Researching and writing an in-depth, SEO-optimized article on a trending topic in software development, with a focus on driving organic traffic and MQLs

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to create persuasive, user-focused copy, conduct A/B testing, and optimize performance based on data insights.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Demand Generation department?
• How does BlueOptima approach A/B testing and optimization, and what tools do you use for this purpose?
• What are the most important qualities and skills you look for in a successful Copywriter for this role?
• How does BlueOptima support the professional development and growth of its employees?
• What are the biggest challenges facing the Demand Generation team in the coming months, and how can this role help address them?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the team, and the company's priorities and challenges, as well as their fit with BlueOptima's company culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio of your writing samples, showcasing your range and versatility as a Copywriter.
• Prepare for interview questions by researching BlueOptima's company culture, values, and recent marketing campaigns.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.