π Core Information
πΉ Job Title: Copywriter
πΉ Company: Konrad Group
πΉ Location: Toronto, Ontario, Canada
πΉ Job Type: Full-time
πΉ Category: Marketing & Communications
πΉ Date Posted: April 30, 2025
πΉ Experience Level: 0-3 years
πΉ Remote Status: On-site (with work-from-home flexibility)
π Job Overview
As a Copywriter at Konrad Group, you'll play a key role in driving global brand awareness, consistency, and impact. This role sits at the intersection of brand strategy, creative storytelling, and digital transformation. You'll work across teams to support the crafting of global brand strategies, contribute to high-quality content development, and help bring innovative brand experiences to life.
π ASSUMPTION: This role requires a strong understanding of marketing and branding principles, as well as excellent writing skills across various formats and channels. Familiarity with design thinking methodologies is a plus.
π Key Responsibilities
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Contribute to client-facing projects, including copywriting, digital marketing campaigns, and content strategy.
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Support the Brand team on various internal and external initiatives, such as brand activations, creative production, and marketing copy.
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Help drive creative strategy across touchpoints, from concept to execution, with a consistent and compelling brand voice.
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Assist in planning and executing client workshops, applying design thinking methodologies to content and communication challenges.
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Write, edit, and publish authoritative content for Konrad Group's websites.
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Concept, create, and manage social media content.
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Collaborate with global teams to ensure brand alignment and elevate storytelling across channels.
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Identify new content formats and distribution channels to increase reach and engagement.
π ASSUMPTION: This role requires strong organizational skills, the ability to work independently or collaboratively, and a commitment to producing polished, professional work.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
Experience: 0-3 years of relevant experience in digital marketing, content strategy, or communications.
Required Skills:
- Proven writing skills across various formats and channels
- Familiarity with brand strategy and a passion for creative problem-solving
- Ability to collaborate cross-functionally and contribute to multi-disciplinary teams
- Highly organized with excellent project management, prioritization, and communication skills
- Analytical thinker with strong problem-solving ability
- Comfortable presenting ideas to clients and internal teams
- Self-motivated, detail-oriented, and able to work independently or collaboratively
- An eye for detail and a commitment to producing polished, professional work
Preferred Skills:
- Experience with design thinking methodologies
- Familiarity with content management systems (CMS)
- Knowledge of SEO best practices
π ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
π° Compensation & Benefits
Salary Range: CAD 50,000 - 70,000 per year (based on industry standards for entry-level copywriter roles in Toronto)
Benefits:
- Comprehensive Health & Wellness Benefits Package
- Socials, Outings & Retreats
- Retirement Planning
- Parental Leave Program
- Annual Tech & Travel Allowance
- Culture of Learning & Development
- Flexible Working Hours
- Work from Home Flexibility
- Service Recognition Programs
Working Hours: Full-time (40 hours/week), with flexible working hours and work-from-home options.
π ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level copywriter roles in Toronto. Actual compensation may vary based on experience and performance.
π Applicant Insights
π Company Context
Industry: Konrad Group is a global digital agency and innovation firm that helps top companies succeed in the digital age. They specialize in digital marketing, user experience design, digital strategy, and more.
Company Size: 501-1,000 employees
Founded: 2007
Company Description:
- Konrad Group offers strategy, design, and technology services to ambitious businesses and brands.
- They deliver compelling digital solutions and experiences to clients and their customers.
- With offices in New York, Toronto, Vancouver, London, Miami, and San Jose, Konrad Group employs over 500 digital professionals.
Company Specialties:
- Digital Marketing
- User Experience Design
- Digital Strategy
- Digital Transformation
- Web Application Development
- Mobile Application Development
- Design Thinking
- Customer Experience Design
- eCommerce Strategy
- User Interface Design
- Innovation Strategy
- Content Management Systems
Company Website:
konrad.com
π ASSUMPTION: Konrad Group's focus on digital transformation and innovation makes it an exciting place for a copywriter to grow and learn.
π Role Analysis
Career Level: Entry-level to mid-level copywriter role with opportunities for growth and development.
Reporting Structure: This role reports to the Brand team and works closely with various internal teams, as well as clients.
Work Arrangement: On-site with flexible working hours and work-from-home options.
Growth Opportunities:
- Opportunities to work on global brand initiatives and client projects
- Exposure to various aspects of brand strategy, content development, and digital marketing
- Potential to advance to senior copywriter or management roles with experience and performance
π ASSUMPTION: Konrad Group's global presence and diverse client base offer ample opportunities for career growth and development.
π Location & Work Environment
Office Type: Modern, collaborative office spaces in Toronto, New York, Vancouver, London, Miami, and San Jose.
Office Location(s):
- Toronto: 482 Front St W, 4th Floor, Toronto, Ontario M5V 0W1, CA
- New York: 503 Broadway, New York, 10012, US
- Vancouver: 455 Granville St, Vancouver, British Columbia, CA
- London: Address not specified
- Miami: Address not specified
- San Jose: Ofimall San Pedro, 8vo piso, San Jose, Cartago N/A, CR
Geographic Context:
- Toronto: A multicultural city with a vibrant tech industry and a thriving arts scene.
- New York: A global hub for business, finance, and culture.
- Vancouver: A coastal city known for its natural beauty and tech industry.
- London: A global financial center and hub for creative industries.
- Miami: A multicultural city with a strong tech industry and a vibrant arts scene.
- San Jose: A city in Costa Rica with a growing tech industry.
Work Schedule: Flexible working hours with a focus on results and productivity.
π ASSUMPTION: Konrad Group's offices in major cities offer an exciting and dynamic work environment for copywriters.
πΌ Interview & Application Insights
Typical Process:
1. Online application and resume screening
2. Phone or video screening
3. In-person or virtual interview with the hiring manager and/or team members
4. Final interview with senior leadership
Key Assessment Areas:
- Writing skills and samples
- Understanding of brand strategy and marketing principles
- Problem-solving and creative thinking
- Collaboration and communication skills
- Cultural fit and alignment with Konrad Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your writing skills and relevant experience.
- Include a portfolio of your writing samples, if available.
- Be prepared to discuss your understanding of brand strategy and marketing principles.
- Research Konrad Group and be ready to discuss how your skills and experience align with their mission and values.
ATS Keywords: Copywriter, content creation, digital marketing, brand strategy, creative writing, marketing copy, client-facing projects, brand activations, social media content, global brand initiatives.
π ASSUMPTION: Konrad Group uses Applicant Tracking Systems (ATS) to screen resumes, so including relevant keywords from the job description can help your application stand out.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Content Management Systems (CMS) such as WordPress or Drupal
- Project management tools like Asana, Trello, or Jira
- Collaboration tools like Slack, Microsoft Teams, or Google Workspace
π ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for this role.
π Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Integrity
- Diversity & Inclusion
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teams
- Focus on results and productivity
- Strong emphasis on learning and development
Self-Assessment Questions:
- How do you align with Konrad Group's core values, particularly innovation and collaboration?
- How comfortable are you working in a fast-paced, dynamic environment with cross-functional teams?
- How do you approach learning and development opportunities in your role?
π ASSUMPTION: Konrad Group values candidates who are innovative, collaborative, and committed to continuous learning and development.
β οΈ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating with diverse teams and stakeholders
- Adapting to a dynamic work environment with flexible hours and work-from-home options
π ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development.
π Similar Roles Comparison
- Junior Copywriter: Focuses more on entry-level writing tasks and may have less client interaction.
- Senior Copywriter: Has more experience and may oversee junior copywriters, with a focus on mentoring and strategic decision-making.
- Content Strategist: Focuses on the planning, creation, and governance of content, rather than the writing itself.
π ASSUMPTION: The Copywriter role at Konrad Group sits between junior and senior copywriter roles, offering opportunities for growth and development.
π Sample Projects
- Developing brand guidelines and tone of voice for a new client
- Creating a social media campaign to launch a new product
- Writing blog posts and articles to establish thought leadership in the industry
- Collaborating with designers to create visually appealing content for marketing materials
π ASSUMPTION: These sample projects illustrate the diverse range of tasks and responsibilities a Copywriter at Konrad Group might encounter.
β Key Questions to Ask During Interview
- How does this role support Konrad Group's overall mission and values?
- What are the most significant challenges facing the Brand team currently, and how can this role help address them?
- How does Konrad Group support the professional development and growth of its copywriters?
- What are the expectations for this role in the first 30, 60, and 90 days?
- How does Konrad Group foster a culture of innovation and collaboration?
π ASSUMPTION: These questions demonstrate your interest in the role and the company, while also providing valuable insights into the work environment and expectations.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this
link
- Tailor your resume and cover letter to highlight your writing skills and relevant experience.
- Include a portfolio of your writing samples, if available.
- Prepare for your interview by researching Konrad Group and practicing your responses to common interview questions.
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.