📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Knix
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full Time Permanent
🔹 Category: Marketing & Advertising
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating compelling written content for Knix's marketing channels, including website, email, advertising, and packaging
- Collaborating with the Creative Team and cross-functional partners to develop concepts and content
- Assisting in the planning, production, and creation of video and photographic assets for marketing purposes
- Meeting regularly with other departments to collect insights and doing independent research
- Ensuring language accuracy, appropriateness, and consistency across platforms
ASSUMPTION: This role requires a strong creative thinker with excellent writing and proofreading skills, as well as the ability to collaborate effectively with various teams.
📋 Key Responsibilities
✅ Produce written copy for various marketing channels, including website, email marketing, digital & traditional advertising, product packaging, in-store signage, etc.
✅ Collaborate with the Creative Team and other departments to develop concepts and content for marketing materials
✅ Assist in the planning, production, and creation of video and photographic assets for marketing purposes
✅ Meet regularly with members of other Knix departments to collect insights and do independent research into trends and topics influencing the intimates category and apparel in general
✅ Ensure language across platforms is accurate, appropriate, and consistent to enhance user experience
ASSUMPTION: The Copywriter will be expected to manage multiple projects and deadlines, requiring strong organizational skills and the ability to prioritize tasks.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Communications, or a related field (or equivalent experience)
Experience: Minimum 3 years' experience in advertising copywriting or relevant creative writing field
Required Skills:
- Exceptional ability to produce and edit English writing
- Demonstrated excellence in conceptual thinking
- Strong collaboration skills with an ability to translate themes and ideas into branded content / storyboards
- Technologically proficient with an ability to learn new software and platforms
- Ability to prioritize and meet deadlines
- Ability to self-start
Preferred Skills:
- Experience in the apparel or retail industry
- Familiarity with the intimates category
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in a fast-paced, creative environment and a strong portfolio showcasing their writing skills will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: CAD 60,000 - CAD 80,000 per year (based on industry standards for a Copywriter with 2-5 years of experience in Toronto)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee discount on Knix products
- Flexible work arrangements
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion
Company Size: 201-500 employees (Medium-sized company, offering opportunities for growth and collaboration)
Founded: 2013 (Established company with a strong brand and customer base)
Company Description:
- Knix is an award-winning intimate apparel and activewear brand focused on empowering people to live unapologetically free
- Known for innovative products and a strong customer experience
- Offers a range of products under the Knix and Kt by Knix brands
Company Specialties:
- Intimate apparel and activewear
- E-commerce and retail
- Branding and marketing
Company Website: www.knix.com
ASSUMPTION: Knix is a well-established brand with a strong focus on innovation, customer experience, and empowering its customers and employees.
📊 Role Analysis
Career Level: Mid-level (Requires relevant experience but offers opportunities for growth and development)
Reporting Structure: Reports to the Creative Director (or similar role) and collaborates with various teams, including Marketing, Product Design, and Customer Empowerment
Work Arrangement: On-site, with potential for hybrid or remote work depending on the role's evolution and the company's policies
Growth Opportunities:
- Advancement within the Creative Team or other departments
- Expanding skills and expertise in copywriting, marketing, or related fields
- Potential to work on high-impact projects and campaigns
ASSUMPTION: This role offers opportunities for growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Urban office in downtown Toronto
Office Location(s): 179 John St, Toronto, Ontario M5T 1X4, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and culture scene
- Close proximity to public transportation, shopping, and dining options
- Access to various amenities and attractions within the city
Work Schedule: Full-time, with potential for flexible hours or remote work depending on the role's evolution and the company's policies
ASSUMPTION: The work environment at Knix is collaborative, creative, and focused on empowering employees and customers.
💼 Interview & Application Insights
Typical Process:
- Resume screening and phone/online interview
- In-person or virtual interview with the Creative Director and/or other team members
- Portfolio presentation and/or writing test
- Final interview with the hiring manager or a panel
Key Assessment Areas:
- Writing and editing skills
- Creativity and conceptual thinking
- Collaboration and communication skills
- Alignment with Knix's mission and values
Application Tips:
- Highlight relevant experience and achievements in your resume and cover letter
- Tailor your application to demonstrate your understanding of Knix's brand and products
- Prepare a portfolio showcasing your writing skills and versatility
- Be ready to discuss your creative process and how you approach copywriting challenges
ATS Keywords: Copywriting, advertising, marketing, creative, conceptual thinking, collaboration, proofreading, customer focus, communication, technological proficiency, deadline management, self-starter
ASSUMPTION: The application process at Knix is designed to assess candidates' skills, creativity, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Project management tools (e.g., Asana, Trello, Jira)
- Content management systems (e.g., WordPress, Shopify, Magento)
ASSUMPTION: The Copywriter will be expected to learn and utilize various tools and platforms to complete cross-functional tasks and projects.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Innovation
- Collaboration
- Customer focus
- Integrity
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Customer-focused and results-driven
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you align with Knix's mission to empower people to live unapologetically free?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you thrive in a creative and innovative work culture?
ASSUMPTION: Candidates who demonstrate a strong cultural fit with Knix's values and work style will be more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing creativity and brand consistency across various marketing channels
- Keeping up with industry trends and customer preferences in the intimates category
- Adapting to changes in the company's growth and evolution
ASSUMPTION: The Copywriter must be able to manage multiple projects, meet deadlines, and adapt to changes in a dynamic and growing company.
📈 Similar Roles Comparison
- Unlike other copywriting roles, this position focuses on the intimates category and requires a strong understanding of the target audience and their needs
- Knix's innovative and empowering brand message sets it apart from other apparel and retail companies
- This role offers opportunities for growth and development within a dynamic and innovative company
ASSUMPTION: This role is unique in its focus on the intimates category and Knix's empowering brand message, offering candidates the opportunity to make a significant impact on the company's success.
📝 Sample Projects
- Developing a marketing campaign for a new product launch, including copy for website, email, social media, and in-store signage
- Creating a series of blog posts or articles to educate customers about the benefits of Knix's products and their unique features
- Writing copy for a promotional video or animation to showcase Knix's brand and products
ASSUMPTION: The Copywriter will have the opportunity to work on a variety of projects that showcase their writing skills and creativity, as well as their ability to adapt to different formats and channels.
❓ Key Questions to Ask During Interview
- Can you describe the creative process for developing marketing materials at Knix?
- How does the Copywriter role collaborate with other departments and teams at Knix?
- What are the most challenging aspects of working in the intimates category, and how does Knix differentiate itself from competitors?
- How does Knix support the growth and development of its employees?
- What are the expectations for remote work or flexible hours in this role, and how does Knix accommodate work-life balance?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates a candidate's interest in the role and their commitment to understanding the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your writing skills and versatility, including samples of your best work
- Be ready to discuss your creative process and how you approach copywriting challenges during the interview
- Follow up with the hiring manager or HR within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
