Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Entrata

🔹 Location: Lehi, Utah

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (Arizona, Idaho, Utah, Wyoming, Texas, North Carolina, Florida, Georgia, South Carolina, Ohio, Pennsylvania, Illinois)

🚀 Job Overview

Key aspects of this role include:

• Developing and demonstrating expert-level understanding of Entrata’s products and services to independently translate complex concepts into clear, polished, and engaging learning content.
• Editing works from multiple contributors for quality, voice, tone, grammar, and style, while ensuring cohesiveness across projects.
• Writing and strategizing scripts, copy, and other written materials with a strong focus on learner engagement and business goals.
• Designing and implementing emails and reusable templates for customer communication.
• Applying and updating style guides by identifying gaps and recommending improvements to elevate content standards across the team.

ASSUMPTION: This role requires a high level of writing and editing skills, with a strong focus on learner engagement and quality control.

📋 Key Responsibilities

✅ Develop and demonstrate expert-level understanding of Entrata’s products and services to independently translate complex concepts into clear, polished, and engaging learning content.

✅ Edit works from multiple contributors for quality, voice, tone, grammar, and style, while ensuring cohesiveness across projects.

✅ Write and strategize scripts, copy, and other written materials with a strong focus on learner engagement and business goals.

✅ Develop, revise, and validate exam questions, aligning with learning objectives and assessment best practices.

✅ Design and implement emails and reusable templates for customer communication.

✅ Apply and update style guides by identifying gaps and recommending improvements to elevate content standards across the team.

✅ Lead or co-lead the planning and development of new courses and certification programs, contributing to overall strategy and vision.

✅ Model and promote effective writing practices, mentoring colleagues and advocating for high-quality, user-centered communication.

✅ Deliver and review a variety of content assets as requested by the manager or project team, providing strategic recommendations where needed.

✅ Review and edit content in multiple development tools, including those without traditional editing features, leveraging creativity to ensure quality control.

ASSUMPTION: This role involves a high volume of work with short turnaround times, requiring strong organizational and time-management skills.

🎯 Required Qualifications

Education: Bachelor’s Degree in Communication, English, Instructional Design, or a related field with an emphasis on writing (or equivalent experience).

Experience: 6+ years of experience in technical writing, content development, or a related field.

Required Skills:

• Advanced writing and editing skills with mastery of English grammar.
• Strong attention to detail and ability to uphold high-quality standards.
• Proven ability to communicate complex information clearly and concisely.
• Demonstrated ability to give and receive feedback constructively.
• High emotional intelligence and ability to collaborate cross-functionally.
• Exceptional organizational and time-management skills.

Preferred Skills:

• Master’s Degree in Communication, English, Instructional Design, or a related field with an emphasis on writing.
• Secondary experience in instructional design, learning design, or curriculum design.
• Experience in the multi-family industry.
• Familiarity with SaaS and agile development.

ASSUMPTION: While a Master’s Degree is preferred, a Bachelor’s Degree with relevant experience may be considered.

💰 Compensation & Benefits

Salary Range: $70,100 - $110,000 a year. This band covers the full salary range for the role. Your offer within this range will depend on factors like experience, skills, and internal equity.

Benefits:

• Flexible and transparent culture with remote and hybrid work options, generous vacation time, and frequent company recharge days for work-life balance.
• Comprehensive medical, dental, and vision coverage, including fertility benefits, available for eligible employees and their families.
• HSA/FSA options and employer-paid disability benefits provided for eligible employees.
• Access to 401(k) or similar retirement plans with employer matching for eligible employees, ensuring long-term financial security.
• Wellness initiatives promoting physical and mental well-being, access to an onsite gym at HQ, mental health resources, wellness challenges, and employee assistance programs.
• Family-centric leave policies supporting new parents during significant life events.
• Entrata Cares programs offering opportunities for volunteerism, charity events, and giving back to our community.
• Exclusive Previ cell phone plan and discounts on services or local business partnerships for additional employee benefits.
• Bi-annual swag drops for employees.

Working Hours: 40 hours per week, with flexible scheduling options.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a technical writer role with 6+ years of experience in the software development industry.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on property management software for the multi-family industry.

Company Size: 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for collaboration and growth.

Founded: 2003, with over two decades of experience in the industry, demonstrating stability and established expertise.

Company Description:

• Entrata is the leading operating system for multifamily communities worldwide, offering a wide variety of online tools including websites, mobile apps, payments, lease signing, accounting, and resident management.
• The company’s open API and superior selection of third-party integrations offer management companies the freedom to choose the technology and software that best fit their needs.
• Entrata is dedicated to creating a workplace where a diverse and inclusive team thrives in an environment free from discrimination.

Company Specialties:

• Property Management Software
• Multi-family
• Resident Portals
• Online Rent Payment
• and Smarthome

Company Website: https://www.entrata.com/

ASSUMPTION: Entrata’s focus on the multi-family industry and comprehensive software suite sets it apart from other software development companies.

📊 Role Analysis

Career Level: Mid-level to senior, with a focus on technical writing and content development within the software industry.

Reporting Structure: This role reports directly to the Manager of Instructional Design and works closely with a team of instructional designers to create and edit learning content.

Work Arrangement: Remote OK, with the option to work remotely from one of the approved states or from the company’s headquarters in Lehi, Utah.

Growth Opportunities:

• As a mid-sized company with a strong focus on growth, Entrata offers ample opportunities for career advancement and professional development.
• The company’s commitment to creating a diverse and inclusive workplace provides opportunities for employees to take on new challenges and expand their skillsets.
• The role’s focus on editing and quality control may provide opportunities for mentorship and leadership within the team.

ASSUMPTION: Entrata’s commitment to employee growth and development, combined with the role’s focus on editing and quality control, provides strong opportunities for career advancement.

🌍 Location & Work Environment

Office Type: Hybrid, with the option to work remotely or from the company’s headquarters in Lehi, Utah.

Office Location(s): 4205 Chapel Ridge Road, Lehi, UT 84043, US and 801 Network Blvd, Ste 505, Frisco, TX 75034, US

Geographic Context:

• Lehi, Utah is a rapidly growing city located in the Salt Lake City metropolitan area, offering a high quality of life with a low cost of living compared to other major metropolitan areas.
• The city is home to a thriving tech industry, with a strong focus on software development and innovation.
• Lehi’s central location in the United States provides easy access to major markets and travel destinations.

Work Schedule: 40 hours per week, with flexible scheduling options and the opportunity to work remotely from one of the approved states.

ASSUMPTION: Lehi, Utah’s thriving tech industry and central location provide a strong work environment for software development professionals.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the hiring manager
• Take-home writing assignment to assess editing and content creation skills
• In-person or virtual interview with the instructional design team
• Final interview with the manager and/or other team members

Key Assessment Areas:

• Writing and editing skills
• Understanding of Entrata’s products and services
• Ability to work collaboratively with a team of instructional designers
• Alignment with Entrata’s company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your writing and editing skills, as well as your experience with instructional design or related fields.
• Prepare for the take-home writing assignment by familiarizing yourself with Entrata’s products and services and practicing your editing skills.
• Research Entrata’s company culture and values to ensure a strong fit with your personal work style and career goals.

ATS Keywords: Technical Writing, Content Development, Instructional Design, Editing, Collaboration, Attention to Detail, Learner Engagement, Script Writing, Style Guide Application, Mentoring, Quality Control, Creativity

ASSUMPTION: Entrata’s interview process is designed to assess the candidate’s writing and editing skills, as well as their ability to work collaboratively with a team of instructional designers.

🛠️ Tools & Technologies

• Content management systems (CMS)
• Learning management systems (LMS)
• Project management tools (e.g., Asana, Jira)
• Writing and editing tools (e.g., Google Docs, Microsoft Word)
• Customer relationship management (CRM) software

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team’s preferred platforms and Entrata’s internal systems.

👔 Cultural Fit Considerations

Company Values:

• Excellent Alone, Better Together
• Transparency
• Innovation
• Customer Focus
• Integrity

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on quality and continuous improvement
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times?
• Are you comfortable working with and editing for employees who may not have a classical writing background?
• Do you have a strong attention to detail and ability to uphold high-quality standards in your writing and editing work?

ASSUMPTION: Entrata’s company values and work style emphasize collaboration, innovation, and a focus on quality, providing a strong fit for candidates with strong writing and editing skills and a collaborative work style.

⚠️ Potential Challenges

• The high volume of work and short turnaround times may present challenges for candidates who struggle with time management or prioritization.
• The role’s focus on editing and quality control may require candidates to be comfortable providing and receiving constructive feedback.
• The role’s remote OK status may present challenges for candidates who prefer a more structured office environment.
• The role’s focus on the multi-family industry may require candidates to have some familiarity with property management software or related fields.

ASSUMPTION: While these challenges may present obstacles for some candidates, Entrata’s commitment to employee growth and development, combined with the role’s focus on writing and editing, provides strong opportunities for career advancement and professional development.

📈 Similar Roles Comparison

• Compared to other technical writing roles, this position offers a strong focus on editing and quality control, as well as opportunities for mentorship and leadership within the team.
• Compared to other instructional design roles, this position offers a strong focus on writing and editing, as well as opportunities to contribute to the creation of course materials and exam questions.
• Compared to other content development roles, this position offers a strong focus on learner engagement and business goals, as well as opportunities to contribute to the creation of customer communication materials.

ASSUMPTION: Entrata’s focus on the multi-family industry and comprehensive software suite sets it apart from other software development companies, providing unique opportunities for career advancement and professional development.

📝 Sample Projects

• Developing and editing learning content for a new course on Entrata’s property management software
• Creating and implementing emails and reusable templates for customer communication, such as welcome emails or payment reminders
• Applying and updating style guides to ensure consistency and elevate content standards across the team

ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities associated with this role, but may vary depending on the team’s specific needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the instructional design team?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does Entrata support the professional development and growth of its employees, particularly in the instructional design and content development fields?
• What are the most challenging aspects of this role, and how does Entrata support its employees in overcoming these challenges?
• How does Entrata’s company culture and values influence the day-to-day work environment and team dynamics?

ASSUMPTION: These key questions provide a starting point for candidates to assess their fit with the role and the company, but may vary depending on the candidate’s specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your writing and editing skills, as well as your experience with instructional design or related fields.
• Prepare for the take-home writing assignment by familiarizing yourself with Entrata’s products and services and practicing your editing skills.
• Research Entrata’s company culture and values to ensure a strong fit with your personal work style and career goals.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.