Copywriter

📌 Core Information 🔹 Job Title: Copywriter 🔹 Company: Target 🔹 Location: Bangalore, Karnataka, India 🔹 Job Type: Full-Time 🔹 Category: Marketing & Creative 🔹 Date Posted: May 26, 2025 🔹 Experience Level: Intermediate (2-5 years) 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Creating innovative and effective digital content for Target.com and email marketing - Overseeing the copy process from concept to completion - Collaborating with leads and project managers - Tailoring writing to the Target brand voice - Staying up-to-date with digital marketing and ecommerce trends ASSUMPTION: This role requires a strong understanding of digital marketing, ecommerce, and brand voice. The ideal candidate will have experience in a similar role and be comfortable working in a fast-paced environment. 📋 Key Responsibilities ✅ Create and maintain high-quality, on-brand copy for Target.com and email marketing campaigns ✅ Conduct thorough research on the brand language, social media presence, and existing campaigns ✅ Collaborate with leads and project managers to ensure creative vision is utilized to the highest standards ✅ Make revisions and refinements to copy based on client feedback ASSUMPTION: The role involves a mix of creative and strategic thinking, with a focus on delivering high-quality copy that aligns with the Target brand voice and drives results. 🎯 Required Qualifications Education: - Graduate degree Experience: - 3+ years of copywriting experience, with a focus on digital/ecommerce copywriting preferred Required Skills: - Knowledge of ecommerce and digital marketing best practices - Ability to tailor writing to a specific brand voice - Ability to work quickly and meet deadlines - Strong research skills - Excellent communication and collaboration skills Preferred Skills: - Experience with content management systems (CMS) - Familiarity with SEO best practices - Knowledge of HTML and CSS ASSUMPTION: While not required, experience with content management systems and SEO best practices can be beneficial in this role. 💰 Compensation & Benefits Salary Range: INR 600,000 - 1,200,000 per annum (Estimated, based on industry standards for intermediate-level copywriters in Bangalore) Benefits: - Medical, Vision, and Dental insurance - Life Insurance - 401(k) plan - Employee discount - Short and Long Term Disability insurance - Paid sick leave and national holidays - Paid vacation Working Hours: Full-time, 40 hours per week ASSUMPTION: The salary range is estimated based on industry standards for intermediate-level copywriters in Bangalore. The benefits package is comprehensive and includes medical, dental, and vision insurance, as well as retirement and disability plans. 📌 Applicant Insights 🔍 Company Context Industry: Retail Company Size: 10,001+ employees Founded: 1962 Company Description: - Target is one of the world's most recognized brands and one of America's leading retailers - Committed to responsible corporate citizenship, ethical business practices, environmental stewardship, and generous community support - Since 1946, has given 5% of profits back to communities Company Specialties: - Retail - Ecommerce - Marketing - Creative services Company Website: https://india.target.com/ ASSUMPTION: Target is a well-established retailer with a strong commitment to corporate social responsibility. The company's size and resources allow it to offer a comprehensive benefits package and opportunities for career growth. 📊 Role Analysis Career Level: Intermediate Reporting Structure: This role reports directly to the Creative Director within Target Creative, Target's in-house creative agency. Work Arrangement: On-site, full-time Growth Opportunities: - Opportunities to work on a wide range of projects and campaigns - Exposure to a diverse and collaborative team environment - Potential for career progression within Target Creative or the broader organization ASSUMPTION: This role offers opportunities for professional growth and development within a large and established organization. The on-site work arrangement provides ample opportunities for collaboration and networking. 🌍 Location & Work Environment Office Type: On-site, with a collaborative and creative work environment Office Location(s): Bangalore, Karnataka, India Geographic Context: - Bangalore is the capital of the Indian state of Karnataka and is known for its vibrant tech industry and cultural scene - The city offers a mix of traditional and modern amenities, with a cost of living that is generally lower than in major Western cities Work Schedule: Full-time, 40 hours per week, with flexible hours to accommodate project deadlines ASSUMPTION: Bangalore offers a dynamic and culturally diverse work environment, with a lower cost of living compared to major Western cities. The flexible work schedule allows for a healthy work-life balance while accommodating project deadlines. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screening 3. In-person or virtual interview with the hiring manager and/or team members 4. Final interview with the creative director Key Assessment Areas: - Writing samples and portfolio - Brand understanding and alignment with Target's brand voice - Creative problem-solving skills - Collaboration and communication skills Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills - Include a portfolio of your best work, showcasing your ability to create engaging and on-brand copy - Be prepared to discuss your understanding of the Target brand and your approach to creating effective digital content ATS Keywords: Copywriting, digital marketing, ecommerce, brand voice, research, collaboration, creative writing, adaptability ASSUMPTION: The application process involves several stages, with a focus on assessing the candidate's writing samples, brand understanding, and creative problem-solving skills. Tailoring your resume and cover letter to the specific role and including a portfolio of your best work can help you stand out to the hiring team. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Adobe Creative Suite (Photoshop, Illustrator) - Content management systems (CMS) - SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) - Project management tools (e.g., Asana, Trello, Jira) ASSUMPTION: The tools and technologies required for this role are standard for the creative and marketing industries. Familiarity with Microsoft Office Suite, Adobe Creative Suite, and content management systems is essential, while knowledge of SEO tools and project management tools can be beneficial. 👔 Cultural Fit Considerations Company Values: - Guest-obsessed - One team, one dream - Authentic and inclusive - Nimble and curious - Own it Work Style: - Collaborative and creative - Fast-paced and dynamic - Data-driven and results-oriented - Committed to continuous learning and improvement Self-Assessment Questions: - How do you align with Target's company values, particularly "authentic and inclusive" and "one team, one dream"? - How do you approach working in a fast-paced and dynamic environment? - How do you incorporate data and analytics into your creative process? ASSUMPTION: Target's company values emphasize a guest-obsessed, collaborative, and data-driven approach to work. Candidates should be able to demonstrate their alignment with these values and their ability to thrive in a fast-paced and dynamic work environment. ⚠️ Potential Challenges - Meeting tight deadlines for multiple projects simultaneously - Adapting to shifting priorities and changing project requirements - Maintaining a consistent brand voice across a wide range of digital channels and platforms ASSUMPTION: The fast-paced nature of the role and the need to adapt to shifting priorities can present challenges. Candidates should be comfortable working in a dynamic environment and be able to manage their time effectively to meet deadlines. 📈 Similar Roles Comparison - Digital Copywriter (similar role, with a focus on digital content creation) - Content Strategist (similar role, with a focus on content strategy and planning) - Brand Copywriter (similar role, with a focus on brand messaging and positioning) ASSUMPTION: This role is similar to other digital copywriting and content strategy roles, with a focus on creating engaging and on-brand content for digital channels. The key difference is the focus on the Target brand voice and the need to maintain consistency across a wide range of digital platforms. 📝 Sample Projects - Creating promotional copy for a Target.com homepage feature - Writing product descriptions for a new line of Target-exclusive clothing - Developing email marketing campaigns to promote seasonal sales and events ASSUMPTION: These sample projects illustrate the range of digital content creation tasks that a copywriter in this role might be expected to undertake, from promotional copy and product descriptions to email marketing campaigns. ❓ Key Questions to Ask During Interview - How does this role fit into the broader creative team and organization? - What are the most challenging aspects of this role, and how can I best prepare for them? - How does Target support the professional development and growth of its copywriters? ASSUMPTION: These questions can help candidates better understand the role, the team, and the organization, as well as the opportunities for professional growth and development. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://india.target.com/careers - Tailor your resume and cover letter to highlight your relevant experience and skills - Include a portfolio of your best work, showcasing your ability to create engaging and on-brand copy - Prepare for your interview by researching Target's brand and values, and practicing your responses to common interview questions - Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.