📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Burson
🔹 Location: India
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (4 days in office)
🚀 Job Overview
Key aspects of this role include:
- Developing creative campaign ideas for global brands
- Writing, editing, and proofreading copy across various platforms
- Collaborating with film and design specialists to present ideas
- Working with both B2B and B2C clients
ASSUMPTION: This role requires a strong creative mindset, excellent writing skills, and the ability to work effectively in a team.
📋 Key Responsibilities
✅ Blend facts with creativity to develop integrated campaign ideas for B2B & B2C clients
✅ Write, edit, and proofread copy as needed
✅ Coordinate with Film & Design specialists within the team to build and present ideas
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 1-4 years in a mainline or digital agency
Required Skills:
- Impeccable writing and editing skills
- Strong command over Hindi and English
- Ability to work across various platforms and formats
- Strong research and insight skills
Preferred Skills:
- Experience with content management systems
- Familiarity with SEO best practices
ASSUMPTION: While not explicitly stated, having experience with design tools like Adobe Creative Suite or similar software may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: INR 5,00,000 - 1,200,000 per annum (Estimated based on industry standards for 2-5 years of experience)
Benefits:
- Professional development opportunities
- Mentorship programs with industry leaders
- Vibrant and inclusive company culture
- Packages designed to reward and retain top talent
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in India. The final offer may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Burson is a global leader in communications, specializing in creating value for clients through reputation management.
Company Size: Burson has 5,001-10,000 employees worldwide, providing ample opportunities for growth and collaboration.
Founded: Burson was founded in 1953 and has since grown into a global communications powerhouse.
Company Description:
- Burson is purpose-built to create value for clients through reputation
- The company reinvents how reputation creates competitive advantage for clients
- Burson offers a dynamic environment with robust benefits and people programs
Company Specialties:
- Public Relations and Communications Services
- Global Communications Leadership
- Reputation Management
Company Website: www.bursonglobal.com
ASSUMPTION: Burson's global presence and extensive client base offer unique opportunities for professional growth and exposure to diverse industries.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Creative Director or a similar leadership position within the agency.
Work Arrangement: Hybrid (4 days in office, 1 day remote)
Growth Opportunities:
- Potential to work on high-profile campaigns for global brands
- Opportunities to collaborate with and learn from experienced team members
- Chance to advance within the agency as the company continues to grow
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and skill development.
🌍 Location & Work Environment
Office Type: Burson's offices are modern, collaborative spaces designed to foster creativity and innovation.
Office Location(s): India (specific locations may vary)
Geographic Context:
- India has a diverse and vibrant culture, with a rich history in storytelling and creativity
- The country offers a wide range of experiences, from bustling cities to serene rural areas
- India's time zone (IST) may require some flexibility for collaboration with global teams
Work Schedule: The work schedule is generally Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: Working in India may present unique cultural and logistical challenges, but also offers a rich and diverse environment for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Creative challenge or test
- Final interview with the hiring manager or creative director
Key Assessment Areas:
- Creativity and originality
- Writing and editing skills
- Understanding of the agency's clients and brand voice
- Ability to work effectively in a team
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare a portfolio showcasing your best work across various platforms and formats
- Research Burson's clients and company culture to demonstrate your fit during the interview
ATS Keywords: Copywriter, Creative, Campaign Ideas, B2B, B2C, Writing, Editing, Proofreading, Collaboration, Presentation, Mainline Agency, Digital Agency
ASSUMPTION: The application process may vary depending on the specific role and location, but generally follows a structured approach to assess candidates' skills and fit.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Content Management Systems (CMS)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
ASSUMPTION: The specific tools and technologies used may vary depending on the project and client requirements.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Integrity
- Excellence
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on delivering high-quality work for global brands
Self-Assessment Questions:
- Do you thrive in a creative and collaborative environment?
- Are you comfortable working on multiple projects simultaneously?
- Do you have strong attention to detail and a commitment to producing high-quality work?
ASSUMPTION: Burson values candidates who are creative, collaborative, and committed to delivering exceptional results for their clients.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to the unique requirements and brand voices of diverse clients
- Working effectively in a hybrid work environment
- Navigating India's diverse cultural landscape and time zones
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- Compared to other copywriter roles, this position offers the opportunity to work on global campaigns for a wide range of clients
- Burson's global presence provides unique opportunities for professional growth and exposure to diverse industries
- This role may require more experience and offer higher compensation than entry-level positions
ASSUMPTION: This role offers a unique blend of creative and strategic challenges, making it an attractive opportunity for experienced copywriters looking to advance their careers.
📝 Sample Projects
- Developing a integrated campaign for a global tech company launching a new product
- Creating a series of social media posts for a fashion brand's seasonal collection
- Writing and designing a brochure for an international non-profit organization
ASSUMPTION: These sample projects demonstrate the diverse range of work a copywriter at Burson might be expected to handle.
❓ Key Questions to Ask During Interview
- Can you describe the creative process for developing campaign ideas?
- How does the team collaborate and support each other in this role?
- What opportunities are there for professional growth and development within the agency?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare a portfolio showcasing your best work across various platforms and formats
- Follow up with the hiring manager or HR team within one week of submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
