📌 Core Information
🔹 Job Title: Copywriter
🔹 Company: Western Governors University
🔹 Location: Salt Lake City Office, Utah, USA
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing marketing content for various channels, including website, email, and print campaigns
- Collaborating with internal and external clients to identify business objectives and ensure creative solutions are on strategy
- Maintaining product knowledge and understanding the needs of assigned business partners
- Ensuring copy integrity and consistency with the university's brand standards
ASSUMPTION: This role requires a strong understanding of marketing communications, exceptional writing skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Develops marketing content for the university's website, email, direct mail, and print campaigns
✅ Works with internal and external clients to identify business objectives and ensure creative solutions are on strategy
✅ Maintains product knowledge and understands the needs of assigned business partners
✅ Ensures copy is consistent with the university’s brand standards
✅ Writes in brand voice and supports brand positioning
✅ Successfully incorporates all changes and suggestions from internal department reviewers, business partners, and legal and compliance reviewers
✅ Develops and nurtures relationships with university colleagues, particularly in marketing, public relations, and enrollment, to improve internal communications and workflow
✅ Develops broad marketing messages that can be conveyed across a variety of vehicles
✅ Working from creative briefs, teams with designers to develop and execute concepts for major program and marketing initiatives
✅ Writes and manages copy for the university’s website and may write additional SEO-driven assets as needed
✅ Writes and oversees content creation for vendor and affiliate sites, as directed
✅ May design/develop University brochures, flyers, and other print collateral
✅ May develop broadcast, and email marketing, direct mail campaigns
✅ Manages email template creation process and coding of all emails
ASSUMPTION: This role requires strong communication skills, the ability to manage multiple projects, and a keen eye for detail to ensure copy integrity and consistency with brand standards.
🎯 Required Qualifications
Education: Bachelor's or Associate's degree in Communications, Marketing, Business, or other relevant programs
Experience: 3-5+ years of experience in a marketing communication role (in lieu of education)
Required Skills:
- Exceptional writing skills
- Good collaborator
- Ability to listen well and accurately define and deliver on project objectives
- Ability to take complex topics and convey them in compelling, understandable copy
- Collaborative, with exceptional communication skills
- Analytical and problem-solving skills essential
- Ability to manage and lead multiple projects at one time
- Proficient in MS Office Suite, particularly Word and Excel
- Writing samples required
- Understands how to work with a monthly content calendar
Preferred Skills:
- Experience with SEO best practices
- Knowledge of content management systems
- Familiarity with email marketing platforms
ASSUMPTION: Candidates with a strong portfolio of writing samples and experience in a marketing communications role will be highly competitive for this position.
💰 Compensation & Benefits
Salary Range: $54,800.00 - $82,200.00 per year
Benefits:
- Bonuses
- Medical, dental, vision, telehealth, and mental healthcare
- Health savings account and flexible spending account
- Basic and voluntary life insurance
- Disability coverage
- Accident, critical illness, and hospital indemnity supplemental coverages
- Legal and identity theft coverage
- Retirement savings plan
- Wellbeing program
- Discounted WGU tuition
- Flexible paid time off and sick time
- 11 paid holidays and parental leave
Working Hours: 40 hours per week, Monday through Friday, with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education, specifically focused on competency-based online learning and workforce development
Company Size: Small (51-200 employees), which offers a close-knit work environment and the opportunity to make a significant impact on the organization's growth and success
Founded: 1997, with a mission to provide accessible, affordable, and career-focused education for students worldwide
Company Description:
- Western Governors University (WGU) is a pioneering online university committed to providing accessible, affordable, and career-focused education for students worldwide
- Established in 1997 by 19 U.S. governors, WGU is designed to meet the needs of modern learners, offering competency-based programs that empower students to advance their careers at their own pace
- With over 300,000 graduates, WGU is recognized as a leader in online education, offering accredited bachelor's and master's degree programs in business, IT, teaching, and healthcare
Company Specialties:
- Competency-Based Education
- Online Learning
- Workforce-Ready Skills Development
- Business Management & Leadership
- Information Technology & Cybersecurity
- Teacher Education & Licensure
- Nursing & Healthcare Leadership
- Affordable Higher Education
Company Website: www.wgu.college
ASSUMPTION: Western Governors University is a mission-driven organization focused on transforming lives through education and bridging the skills gap in high-demand industries.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing and communications department
Reporting Structure: This role reports directly to the Senior Marketing Manager and works closely with various internal departments, including enrollment, public relations, and IT
Work Arrangement: On-site, with the possibility of occasional remote work for qualified candidates
Growth Opportunities:
- Advancement to a senior or management role within the marketing and communications department
- Expanding skills and expertise in digital marketing, content strategy, or other related fields
- Opportunities to work on high-impact projects and campaigns that drive enrollment and brand awareness
ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally while making a significant impact on the university's mission and success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art technology and amenities
Office Location(s): Salt Lake City Office, Utah, USA
Geographic Context:
- The Salt Lake City area offers a high quality of life, with a vibrant cultural scene, numerous outdoor recreation opportunities, and a strong job market
- The university's office is conveniently located near public transportation and various amenities
- The region experiences all four seasons, with mild winters and warm, sunny summers
Work Schedule: Monday through Friday, with occasional flexibility for remote work
ASSUMPTION: The Salt Lake City area offers a desirable work-life balance, with a variety of cultural and recreational activities to enjoy outside of work hours.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Senior Marketing Manager
- Background check and reference check (if applicable)
Key Assessment Areas:
- Writing samples and portfolio review
- Cultural fit and alignment with the university's mission and values
- Problem-solving skills and ability to manage multiple projects
- Communication skills and ability to work collaboratively with internal and external clients
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Include a portfolio of writing samples that demonstrate your exceptional writing skills and ability to create compelling marketing content
- Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and the university's mission
ATS Keywords: Marketing Communications, Copywriting, Brand Voice, Brand Positioning, Marketing Strategy, Lifecycle Campaign Management, SEO, Content Creation, Email Marketing, Print Collateral Design
ASSUMPTION: The interview process for this role will focus on assessing the candidate's writing skills, cultural fit, and ability to manage multiple projects and collaborate effectively with internal and external clients.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel)
- Content Management Systems (CMS)
- Email Marketing Platforms
- SEO Tools
- Project Management Software
ASSUMPTION: Candidates should be proficient in using Microsoft Office Suite and have experience with content management systems, email marketing platforms, and SEO tools.
👔 Cultural Fit Considerations
Company Values:
- Student Focused
- Innovative
- Collaborative
- Quality Driven
- Data Informed
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and results-focused
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you align with Western Governors University's mission and values?
- Describe a time when you had to manage multiple projects simultaneously. How did you prioritize your workload, and what was the outcome?
- How do you approach incorporating feedback from various stakeholders, such as internal department reviewers, business partners, and legal and compliance reviewers?
ASSUMPTION: Candidates who demonstrate a strong alignment with the university's mission and values, as well as a collaborative and adaptable work style, will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the needs of various internal and external clients
- Ensuring copy integrity and consistency with brand standards across multiple channels
- Keeping up with industry trends and best practices in marketing communications
ASSUMPTION: Candidates should be proactive, organized, and able to manage their time effectively to overcome these potential challenges.
📈 Similar Roles Comparison
- This role differs from other marketing communications positions in its focus on competency-based online education and workforce development
- Western Governors University's unique mission and approach to education offer a distinctive work environment and opportunities for growth and impact
- Career paths within the marketing and communications department may include advancement to senior or management roles, as well as opportunities to expand skills and expertise in digital marketing, content strategy, or other related fields
ASSUMPTION: Candidates should consider the unique aspects of this role and the university's mission when evaluating their fit for this position.
📝 Sample Projects
- Developing a comprehensive marketing campaign to promote a new online degree program, including website content, email marketing, and print collateral
- Creating a series of blog posts to educate prospective students about the benefits of competency-based education and the university's approach to online learning
- Managing the content creation process for vendor and affiliate sites, ensuring consistency with the university's brand standards and messaging
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for creativity and impact in this role.
❓ Key Questions to Ask During Interview
- How does this role contribute to the university's mission and strategic goals?
- What are the most pressing marketing challenges facing the university, and how can this role help address them?
- How does the marketing and communications department collaborate with other internal departments, such as enrollment, public relations, and IT?
- What opportunities are there for professional growth and development within the marketing and communications department?
- How does the university support work-life balance for its employees?
ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and the university's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://wgu.wd5.myworkdayjobs.com/External/job/Salt-Lake-City-Office/Copywriter_JR-021188
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio of writing samples that demonstrate your exceptional writing skills and ability to create compelling marketing content
- Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and the university's mission
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
