Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Eightcap Pty Ltd

🔹 Location: Melbourne CBD, Victoria, Australia

🔹 Job Type: On-site

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-06-03

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing high-quality written content for various digital channels
• Collaborating with designers, strategists, and creative leads to shape narrative and direction
• Crafting user-focused microcopy for seamless digital product experiences
• Writing campaign taglines, messaging frameworks, and voice guidelines
• Researching industry trends and audience behaviors to guide relevant, strategic messaging

ASSUMPTION: This role requires a strong understanding of digital marketing and user-centered design principles to create compelling content that resonates with audiences and drives engagement.

📋 Key Responsibilities

✅ Deliver copy for digital and print assets including social, web, campaign, and product

✅ Respond to creative briefs with compelling, fit-for-purpose writing and ensure tone and messaging are consistent across all outputs

✅ Collaborate with designers, strategists, and creative leads to shape narrative and direction

✅ Craft user-focused microcopy for seamless digital product experiences

✅ Write campaign taglines, messaging frameworks, and voice guidelines

✅ Research industry trends and audience behaviors to guide relevant, strategic messaging

✅ Contribute to workshops, presentations, and creative brainstorming

✅ Deliver performance marketing content across display, social, landing pages and email.

✅ Iterate messaging and split test to validate results and copy direction.

✅ Work with SEO and assist with optimising content to ensure improved organic traffic.

✅ Bring new tools and products to life with an engaging tone of voice.

✅ Work with the wider marketing team to understand the needs of our client segments and deliver relevant content ideas to maximise engagement and trading behaviour.

✅ Deliver content for automated journeys to improve conversion and aid retention and reactivation.

✅ Deliver content for ongoing CRM campaigns, which includes product launches and client education.

✅ Work with the partnership marketing team to produce new creative assets across a variety of channels.

ASSUMPTION: This role requires strong project management skills to juggle multiple projects, deadlines, and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, English, Journalism, or a related field

Experience: Minimum of 3 years' experience in a content or copywriting role

Required Skills:

• Accomplished digital copy writing skills with an understanding of how content is consumed in different formats
• Ability to put the end user at the heart of all copy writing
• Well-developed communication skills
• Some SEO content writing experience

Preferred Skills:

• Interest in trading, FX, or general finance

ASSUMPTION: While not explicitly stated, a strong portfolio showcasing diverse writing samples and a proven track record in digital copywriting are essential for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level copywriter in Melbourne, the estimated salary range is AUD 70,000 - 90,000 per annum. This estimate takes into account the candidate's experience level and the company's size.

Benefits:

• Ongoing investment in your career development
• Wellness and lifestyle perks like monthly corporate massages
• Parental leave
• Staff referral bonus program
• Employee-purchased leave
• Perkbox reward and recognition
• Study assistance
• Annual flu vaccinations
• Complimentary fruit and snacks
• Multicultural environment
• A dynamic and collaborative team culture
• Great CBD location with easy access to public transport
• Regular social activities

Working Hours: Full-time, Monday to Friday, with flexibility for occasional remote work or adjusted hours

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 501-1,000 employees

Founded: 2009

Company Description:

• Eightcap is a dynamic online trading provider focused on delivering great trading tools and pro trading insights to enable smarter trading
• The company combines the agility of a fintech company with the stability of a trusted financial institution to deliver trading technology and solutions for B2B clients and traders, empowering them to succeed
• Eightcap's culture is fast-paced, collaborative, and innovative

Company Specialties:

• Margin Foreign Exchange (Forex)
• MetaTrader 4 (MT4)
• Forex Trading
• MetaTrader 5
• and Shares

Company Website: https://www.eightcap.com/

ASSUMPTION: Eightcap's focus on innovation and growth creates an environment where employees can thrive and make a significant impact on the company's success.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role manages one direct report in the London office and mentors the wider business

Work Arrangement: On-site, with some flexibility for remote work or adjusted hours

Growth Opportunities:

• Potential to mentor and develop junior team members
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
• Possibility to progress to a senior or management role within the marketing department

ASSUMPTION: This role offers ample opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in the Melbourne CBD

Office Location(s): 525 Collins St, The Rialto, Level 37, Melbourne, Victoria 3000, AU

Geographic Context:

• Melbourne is Australia's second-largest city and is known for its vibrant culture, arts, and sports scene
• The CBD location offers easy access to public transport, shopping, dining, and entertainment options
• The office is close to major attractions such as Federation Square, Melbourne Central, and the State Library of Victoria

Work Schedule: Full-time, Monday to Friday, with flexibility for occasional remote work or adjusted hours

ASSUMPTION: The Melbourne CBD location offers a dynamic and vibrant work environment, with easy access to amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team or other stakeholders

Key Assessment Areas:

• Portfolio and writing samples
• Communication and interpersonal skills
• Cultural fit and alignment with Eightcap's values
• Problem-solving and critical thinking skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio showcasing your best writing samples, demonstrating your versatility and creativity
• Research Eightcap's brand, values, and recent marketing campaigns to showcase your understanding of the company and its goals

ATS Keywords: Copywriter, Digital Marketing, SEO, Content Creation, Communication, Research, Collaboration, Project Management, Creative Thinking, User-Focused Writing, Performance Marketing, Brand Awareness, Client Retention, Mentoring, Interpersonal Skills, Attention to Detail

ASSUMPTION: Applicants should focus on demonstrating their strong writing skills, creativity, and cultural fit during the application and interview process.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Agile
• Collaborative
• Innovative

Work Style:

• Fast-paced
• Dynamic
• Collaborative

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with diverse teams across multiple time zones?
• Do you have a strong attention to detail and a commitment to delivering high-quality work?

ASSUMPTION: Applicants should assess their fit with Eightcap's values and work style to ensure a successful and fulfilling career at the company.

⚠️ Potential Challenges

• Managing competing priorities and deadlines in a fast-paced environment
• Adapting to a multicultural work environment with team members across multiple time zones
• Keeping up with industry trends and best practices in digital marketing and copywriting
• Balancing creativity with data-driven decision-making

ASSUMPTION: Applicants should be prepared to tackle these challenges head-on and demonstrate their ability to thrive in a dynamic and demanding work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on digital content creation and optimization
• Eightcap's fast-paced and innovative culture sets it apart from more established financial services companies
• This role offers the opportunity to work with a diverse range of teams and stakeholders, providing exposure to various aspects of the business

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and preferences.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch
• Creating engaging and informative content for Eightcap's blog and social media channels
• Optimizing website copy for improved SEO performance and user experience

ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for this role and the opportunity to make a significant impact on Eightcap's marketing efforts.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Eightcap?
• What are the most significant challenges facing the marketing department, and how can this role address them?
• How does Eightcap support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Eightcap foster a collaborative and innovative work environment?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their commitment to driving success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare a portfolio showcasing your best writing samples and demonstrating your versatility and creativity
• Follow up with the hiring manager one week after your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.