📌 Core Information
🔹 Job Title: Copywriter (6 month FTC)
🔹 Company: DEPT®
🔹 Location: Toronto, Canada
🔹 Job Type: Fixed Term Contract (6 months)
🔹 Category: Marketing & Communications
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (onsite and remote work)
🚀 Job Overview
Key aspects of this role include:
- Creating persuasive copy for B2B clients
- Writing clear, concise, and engaging content for email campaigns and CRM
- Collaborating with cross-functional teams to ensure integrated content
- Working with complex briefs and transforming them into targeted, effective messaging
- Adapting writing style based on audience and context
ASSUMPTION: This role requires a strong understanding of B2B communication strategy and the ability to write for a variety of business audiences.
📋 Key Responsibilities
✅ Write, edit, and optimize email and CRM content for B2B clients
✅ Develop subject lines, CTAs, headlines, and body copy that engage B2B audiences and drive action
✅ Translate complex, strategic briefs into clear, actionable content that aligns with campaign goals
✅ Collaborate with creative, design, and account teams to ensure integrated content that’s on-brand and aligned with overall strategy
✅ Work across multiple platforms (email, CRM, newsletters) to produce consistent and high-quality content
✅ Develop fresh, strategic perspectives for B2B messaging, ensuring it resonates with intended business audiences
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 2-3 years of copywriting experience, especially focused on B2B communications (email, CRM, etc.)
Required Skills:
- Proven experience in creating email content or CRM campaigns with measurable success
- Strong understanding of B2B communication strategy
- Ability to work in a fast-paced environment with a high level of creativity, while maintaining organized and structured content
- Strong problem-solving skills
Preferred Skills:
- Familiarity with Figma or similar copy-design workflow tools
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.
💰 Compensation & Benefits
Salary Range: CAD 60,000 - 80,000 per year (based on industry standards for a mid-level copywriter in Toronto)
Benefits:
- 15 days paid holiday per year, exclusive of bank holidays
- Mental health support
- A flexible, hybrid working policy
- Possibilities to do what you do best and to develop your skills further with training, development and certifications
- Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay, and more.
Company Size: DEPT® has 4,000+ digital specialists across 30+ locations on 5 continents, delivering pioneering work on a global scale with a boutique culture.
Founded: DEPT® was founded in 2015 and has since grown into a global agency with a strong focus on innovation and sustainability.
Company Description:
- DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.
- The company facilitates its pioneering spirit by investing in innovation, leveraging its proprietary tech, data, and knowledge platforms for all its clients worldwide.
- DEPT®'s culture is 'big enough to cope and small enough to care,' allowing it to work for any brand in the world while maintaining the speed, agility, flexibility, and personal relationships of a boutique agency.
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data
- Intelligence
- Organization
- UX
- Agency
- Content
- Digital Products
- and AI
Company Website: http://www.deptagency.com
ASSUMPTION: DEPT®'s global presence and diverse client base offer applicants the opportunity to work on a wide range of projects and gain exposure to various industries.
📊 Role Analysis
Career Level: Mid-level copywriter with opportunities for growth and development
Reporting Structure: The copywriter will report directly to the Head of Copy or a similar role within the Personalised Content team.
Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work
Growth Opportunities:
- Potential for contract extension or full-time employment after the initial 6-month period
- Opportunities to work on diverse projects and gain exposure to various industries
- Access to training, development, and certifications to advance skills and career growth
ASSUMPTION: The 6-month fixed term contract is initially, with a likelihood of extension based on performance and business needs.
🌍 Location & Work Environment
Office Type: DEPT®'s Toronto office is a collaborative and creative workspace designed to facilitate innovation and teamwork.
Office Location(s): 410 Adelaide St W, Toronto, ON M5V 1S8, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry and a thriving arts scene
- The city offers a high quality of life with diverse neighborhoods, excellent dining, and numerous cultural attractions
- Toronto has a humid continental climate with warm, humid summers and cold, snowy winters
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager or a member of the HR team
- In-person or virtual interview with the team lead or a panel of team members
- Final interview with the Head of Copy or a similar role
Key Assessment Areas:
- Writing samples and portfolio
- Cultural fit and alignment with DEPT®'s values
- Problem-solving skills and adaptability
- Understanding of B2B communication strategy and the ability to write for a variety of business audiences
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio or writing samples that demonstrate your ability to create persuasive copy for B2B clients
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and cultural fit
- Research DEPT®'s clients, projects, and company culture to show your enthusiasm and preparation for the role
ATS Keywords: B2B communication, email campaigns, CRM content, copywriting, persuasive copy, business audiences, problem-solving skills, adaptability, cultural fit
ASSUMPTION: DEPT®'s interview process is designed to assess the candidate's skills, cultural fit, and potential for growth within the organization.
🛠️ Tools & Technologies
- Figma or similar copy-design workflow tools (preferred)
- Microsoft Office Suite or Google Workspace
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The required tools and technologies may vary depending on the specific projects and teams the copywriter works with.
👔 Cultural Fit Considerations
Company Values:
- Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
- Curious: Always asking questions, seeking knowledge, and challenging the status quo
- Self-driven: Taking initiative, being proactive, and driving results
- Collaborative: Working together, sharing knowledge, and supporting each other's growth
- Inclusive: Fostering a diverse and inclusive environment where everyone has an equal opportunity to thrive
Work Style:
- Fast-paced and dynamic, with a focus on delivering high-quality work quickly
- Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
- Flexible and adaptable, with a willingness to take on new challenges and learn new skills
- Data-driven and strategic, with a focus on using data to inform decision-making and improve performance
Self-Assessment Questions:
- How do you align with DEPT®'s value of being pioneering, and how have you demonstrated this in your previous roles?
- How do you ensure your writing resonates with diverse business audiences, and can you provide an example of a successful B2B campaign you've worked on?
- How do you balance creativity and organization in your writing process, and can you describe a time when you had to manage multiple projects simultaneously?
ASSUMPTION: DEPT®'s cultural values and work style are designed to foster a collaborative, innovative, and inclusive work environment that supports the growth and success of its employees.
⚠️ Potential Challenges
- The fast-paced nature of the role may require working on multiple projects simultaneously, which can be challenging for some individuals
- The role may involve working with complex briefs and tight deadlines, requiring strong organizational skills and the ability to manage time effectively
- The hybrid work arrangement may present challenges in maintaining work-life balance and staying connected with team members
- The Toronto office is located in the downtown core, which may have higher cost of living and commuting expenses compared to other neighborhoods
ASSUMPTION: DEPT® offers a flexible, hybrid working policy and mental health support to help employees manage work-life balance and maintain their well-being.
📈 Similar Roles Comparison
- Compared to other copywriter roles, this position offers a unique opportunity to work on B2B communication strategy and gain exposure to a diverse range of industries
- DEPT®'s global presence and client base provide a more extensive range of projects and growth opportunities compared to smaller agencies or in-house teams
- As a mid-level role, this position offers opportunities for career advancement and professional development, with the potential for contract extension or full-time employment after the initial 6-month period
ASSUMPTION: While the specific responsibilities and work environment may vary depending on the organization, the core aspects of copywriting roles remain consistent across industries.
📝 Sample Projects
- Developing a targeted email campaign for a B2B client in the tech industry, focusing on driving product adoption and upselling
- Creating a series of CRM content pieces for a financial services client, aimed at improving customer engagement and retention
- Writing a whitepaper for a B2B client in the manufacturing sector, showcasing their innovative product offerings and thought leadership
ASSUMPTION: The sample projects provided are intended to illustrate the types of work the copywriter may be expected to perform in this role, but the actual projects may vary depending on the specific needs of DEPT®'s clients.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a copywriter within the Personalised Content team?
- How does the team collaborate with other departments, such as design and account management, to ensure integrated content?
- What are the most challenging aspects of working on B2B communication strategy, and how does DEPT® support its copywriters in overcoming these challenges?
- How does DEPT® approach professional development and career growth for its copywriters?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio or writing samples that demonstrate your ability to create persuasive copy for B2B clients
- Research DEPT®'s clients, projects, and company culture to show your enthusiasm and preparation for the role
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
