📌 Core Information
🔹 Job Title: Copywriter (6 month FTC)
🔹 Company: DEPT®
🔹 Location: Toronto, Canada
🔹 Job Type: Fixed Term Employee (6 months)
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Creating persuasive copy for B2B clients across various platforms
- Collaborating with cross-functional teams to ensure integrated content
- Working with complex briefs to develop clear, actionable content
- Adapting writing style based on audience and context
ASSUMPTION: This role is part of DEPT®'s Personalised Content team, focusing on B2B communications, with a likelihood of extension beyond the initial 6-month contract.
📋 Key Responsibilities
✅ Write, edit, and optimize email and CRM content for B2B clients
✅ Develop subject lines, CTAs, headlines, and body copy that engage B2B audiences and drive action
✅ Translate complex, strategic briefs into clear, actionable content that aligns with campaign goals
✅ Collaborate with creative, design, and account teams to ensure integrated content that’s on-brand and aligned with overall strategy
✅ Work across multiple platforms (email, CRM, newsletters) to produce consistent and high-quality content
✅ Develop fresh, strategic perspectives for B2B messaging, ensuring it resonates with intended business audiences
ASSUMPTION: The role requires strong organizational skills to manage multiple projects and deadlines, as well as the ability to work independently and in a team setting.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Marketing, or a related field
Experience: 2-3 years of copywriting experience, especially focused on B2B communications (email, CRM, etc.)
Required Skills:
- Proven experience in creating email content or CRM campaigns with measurable success
- Strong understanding of B2B communication strategy and ability to write for a variety of business audiences
- Ability to work in a fast-paced environment with a high level of creativity, while maintaining organized and structured content
- Strong problem-solving skills and adaptability
Preferred Skills:
- Familiarity with Figma or similar copy-design workflow tools
ASSUMPTION: Proficiency in the English language is required for this role, as it is the primary language used in the workplace.
💰 Compensation & Benefits
Salary Range: CAD 60,000 - CAD 80,000 per year (based on industry standards for a mid-level copywriter in Toronto)
Benefits:
- 15 days paid holiday per year, exclusive of bank holidays
- Mental health support
- Flexible, hybrid working policy
- Possibilities for training, development, and certifications
- Buddy Program: A 'Buddy' to help new employees through their first weeks at DEPT®
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level copywriter in Toronto. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: DEPT® is a pioneering technology and marketing services company, creating end-to-end digital experiences for global brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay, and more.
Company Size: DEPT® has 4,000+ digital specialists across 30+ locations on 5 continents, delivering pioneering work on a global scale with a boutique culture.
Founded: DEPT® was founded in 2015 and has since grown into a global agency with a strong focus on innovation and digital craftsmanship.
Company Description:
- DEPT® is committed to making a positive impact on the planet and has been Climate Neutral and B Corporation certified since 2021.
- The company's culture is 'big enough to cope and small enough to care,' offering the speed, agility, flexibility, and personal relationships of a boutique agency while working for any brand in the world.
- DEPT® invests in innovation by leveraging proprietary tech, data, and knowledge platforms for all its clients worldwide.
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data
- Intelligence
- Organisation
- UX
- Agency
- Content
- Digital Products
- and AI
Company Website: www.deptagency.com
ASSUMPTION: DEPT®'s global presence and diverse client base offer unique opportunities for career growth and exposure to various industries.
📊 Role Analysis
Career Level: Mid-level copywriter, with opportunities for growth and development within the Personalised Content team and across DEPT®'s global offices.
Reporting Structure: This role reports directly to the Head of Personalised Content and works closely with cross-functional teams, including creative, design, and account teams.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may be discussed during the interview process.
Growth Opportunities:
- Potential extension of the initial 6-month contract, based on performance and business needs
- Opportunities to work on diverse projects for global clients
- Possibilities for training, development, and certifications through DEPT®'s learning and development programs
ASSUMPTION: Successful performance in this role may lead to permanent employment opportunities within DEPT®.
🌍 Location & Work Environment
Office Type: DEPT®'s Toronto office is a collaborative, creative workspace that fosters innovation and teamwork.
Office Location(s): 405, Western Edge I, Western Express Hwy, Food Corporation of India Warehouse, Borivali East, Mumbai, Maharashtra 400066, IN
Geographic Context:
- Toronto is a multicultural city with a thriving tech and marketing industry, offering numerous networking and professional development opportunities.
- The city's diverse population and vibrant culture provide ample inspiration for creative content.
- Toronto's competitive job market may require applicants to demonstrate their unique skills and qualifications to stand out.
Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 4:00 PM EST. Employees are expected to be available during these hours for meetings and collaboration.
ASSUMPTION: The hybrid work arrangement allows for a better work-life balance and the opportunity to work from home when needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and a team member
- Final interview with the Head of Personalised Content
- Background check and offer extension
Key Assessment Areas:
- Writing samples and portfolio
- Cultural fit and alignment with DEPT®'s values
- Problem-solving skills and adaptability
- Understanding of B2B communication strategy and target audiences
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio or writing samples that demonstrate your ability to create clear, concise, and persuasive copy for B2B clients
- Be prepared to discuss your approach to writing for different platforms and audiences
- Research DEPT®'s clients and industry to show your understanding of the company's work and potential opportunities
ATS Keywords: B2B communication, email campaigns, CRM content, copywriting, strategic messaging, collaboration, problem-solving, adaptability
ASSUMPTION: DEPT®'s application process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Figma or similar copy-design workflow tools (preferred)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for this role, as they are used to streamline workflows and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Pioneering: DEPT® is always looking forward, thinking of what can be created tomorrow that does not exist today
- Curiosity: DEPT® hires self-driven, talented people who never stop innovating
- Collaboration: DEPT®'s culture is big enough to cope and small enough to care, fostering a collaborative and inclusive work environment
Work Style:
- DEPT® offers a flexible, hybrid working policy, allowing employees to work from home when needed
- The company invests in its employees' growth and development, providing training, development, and certifications opportunities
- DEPT®'s culture encourages open communication and feedback, with regular check-ins and performance reviews
Self-Assessment Questions:
- Do you align with DEPT®'s value of being pioneering and always looking forward?
- Are you comfortable working in a fast-paced, collaborative environment with a high level of creativity?
- Do you thrive in a work environment that offers flexibility and opportunities for growth and development?
ASSUMPTION: DEPT®'s culture is designed to attract and retain talented individuals who share the company's values and thrive in a dynamic, innovative work environment.
⚠️ Potential Challenges
- The initial 6-month contract may not be extended, depending on business needs and performance
- The role requires strong organizational skills to manage multiple projects and deadlines
- The fast-paced, collaborative work environment may be challenging for individuals who prefer a more structured or independent work setting
- The competitive job market in Toronto may require applicants to demonstrate their unique skills and qualifications to stand out
ASSUMPTION: DEPT®'s supportive work environment and commitment to employee growth and development help mitigate potential challenges and foster a positive work experience.
📈 Similar Roles Comparison
- This role focuses on B2B communication, while similar roles may focus on B2C or other types of marketing communications
- DEPT®'s global presence and diverse client base offer unique opportunities for career growth and exposure to various industries, compared to roles within smaller or more specialized agencies
- Career paths within DEPT® may include opportunities to work on diverse projects, move into management or leadership roles, or specialize in specific areas of marketing and advertising
ASSUMPTION: DEPT®'s comprehensive range of services and global client base provide unique opportunities for career growth and development within the company.
📝 Sample Projects
- Developing a targeted email campaign for a global tech company, driving action and engagement from business decision-makers
- Creating a series of CRM content pieces for a financial services firm, focusing on clear, concise, and persuasive messaging that resonates with target audiences
- Working with a cross-functional team to create a comprehensive content strategy for a retail brand's holiday marketing campaign, including email, social media, and in-store promotions
ASSUMPTION: These sample projects demonstrate the variety of work and opportunities available within DEPT®'s Personalised Content team and across the company's global offices.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall structure of the Personalised Content team and DEPT®'s global offices?
- What opportunities are there for growth and development within this role and the company?
- How does DEPT® support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can they be managed effectively?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to DEPT®'s success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio or writing samples that demonstrate your ability to create clear, concise, and persuasive copy for B2B clients
- Prepare for interviews by researching DEPT®'s clients, industry, and values
- Follow up with the hiring manager within one week of your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
