Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: International Baccalaureate (IB)

🔹 Location: IB Global Centre, Cardiff or The Hague

🔹 Job Type: Full Time, Permanent

🔹 Category: Marketing & Communications

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (working from the office at least once per week)

🚀 Job Overview

Key aspects of this role include:

• Creating written content for various platforms and channels
• Ensuring brand consistency and adherence to accessibility guidelines
• Collaborating with key stakeholders to achieve business goals
• Managing editorial workflows and quality assurance processes

ASSUMPTION: This role requires a strong background in digital editorial work and experience working with multiple stakeholders.

📋 Key Responsibilities

✅ Writes copy for projects as assigned, including projects related to communications, print, publications, video scripts, and websites.

✅ Writes clear, consistent, and error-free content guarding the organizational narrative that reflects the IB's mission.

✅ Interprets creative direction and technical information to effectively create persuasive copy concepts based on regional data for targeted outreach in 162 countries.

✅ Manages and produces content tailored to a range of geographically and technologically diverse channels and audiences.

✅ Leverages business development experience to create targeted and persuasive messaging for a wide range of stakeholder audiences and global contexts.

✅ Ensures copy design and messaging is on brand and guidelines are adhered to.

✅ Represents the organization internally and externally to build brand awareness and promote reputational management through key messaging that is persuasive and targeted across a range of stakeholder audiences.

✅ Ensures organization-wide projects are handled successfully and organized to involve and leverage relevant internal stakeholders.

✅ Ensures consistency in process and attention to detail across various team stakeholders.

ASSUMPTION: The role may require occasional travel to attend meetings or events.

🎯 Required Qualifications

Education: Bachelor’s degree in English, Journalism, Marketing, Psychology, or Communications.

Experience: Proven expertise in web and digital editorial work, including a strong background in crafting thought leadership articles and producing engaging digital content.

Required Skills:

• Excellent written communication skills in English
• Ability to work independently and take initiative
• Collaborative and comfortable working in a fast-paced environment
• Experience liaising and working directly with multiple stakeholders within a large organization, internally and externally
• Fluency in English. Knowledge of French and/or Spanish is an advantage.
• Experience working on multilingual channels is an advantage.

Preferred Skills:

• Experience in the education or non-profit sector

ASSUMPTION: Candidates with experience in multilingual content creation may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Circa £32,000 GBP / 47,000 EUR per annum (depending on experience)

Benefits:

• 10% employer pension contribution
• Enhanced family friendly benefits
• 25 Days annual leave, plus public holidays, with the choice to buy up to 5 days additional annual leave
• Life assurance 4x annual salary
• Flexible working hours
• Paid volunteering leave
• Excellent continuous professional development
• 1.5% Flexible benefits allowance
• Health and wellness schemes
• Cycle to Work scheme
• Discounts on a range of products, including days out
• Cash back opportunities available from a wide range of retailers
• Employee Assistance Programme
• Free on-site car parking*

Working Hours: Full-time, 37.5 hours per week

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Education services

Company Size: Medium (5,800 schools across 162 countries)

Founded: 1968

Company Description:

• Provides world-class educational services to over 5,800 schools across 162 countries
• Offers a meaningful mission to create a better and more peaceful world through education
• Empowers employees to thrive and make a difference

Company Specialties:

• International Baccalaureate® (IB) programs
• Professional development for educators
• Research and evaluation in education

Company Website: www.ibo.org

ASSUMPTION: The IB is a global organization with a strong focus on international education and collaboration.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: Reports directly to the Senior Manager for External Communications

Work Arrangement: Hybrid, with a minimum of one day per week working from the office

Growth Opportunities:

• Potential to work on high-profile projects and campaigns
• Opportunities for professional development and training
• Possibility to progress to senior roles within the communications team

ASSUMPTION: This role offers a unique opportunity to work in a global organization with a meaningful mission and to grow both personally and professionally.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): IB Global Centre, Cardiff or The Hague

Geographic Context:

• Cardiff: A vibrant city in Wales, UK, with a rich history and cultural scene
• The Hague: The political capital of the Netherlands, known for its international institutions and beach lifestyle

Work Schedule: Full-time, with flexible working hours

ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening
• Face-to-face or video interview with the hiring manager
• Final interview with the senior leadership team

Key Assessment Areas:

• Written communication skills
• Cultural fit and alignment with the IB's mission
• Problem-solving and project management skills
• Ability to work collaboratively and independently

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Provide examples of your writing and project management skills
• Demonstrate your understanding of the IB's mission and values

ATS Keywords: Copywriting, content management, project management, stakeholder engagement, brand governance, digital editorial work, communication, collaboration, proactive work style, attention to detail, accessibility guidelines, multilingual channels, thought leadership, marketing strategy, persuasive messaging

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the organization.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Drupal)
• Design and editing software (e.g., Adobe Creative Suite, Microsoft Office)
• Project management tools (e.g., Asana, Trello)
• Collaboration platforms (e.g., Microsoft Teams, Slack)

ASSUMPTION: The specific tools and technologies used may vary depending on the organization's needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• International-mindedness
• Respect
• Courage

Work Style:

• Collaborative
• Adaptable
• Innovative

Self-Assessment Questions:

• How do you demonstrate international-mindedness in your work and personal life?
• Can you provide an example of a time when you had to show courage in a challenging situation?
• How do you approach working collaboratively with diverse teams?

ASSUMPTION: The IB values diversity and encourages applicants from all backgrounds to apply.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with a diverse range of stakeholders, including those from different cultural backgrounds
• Adapting to a hybrid work environment and maintaining productivity
• Ensuring brand consistency across various channels and platforms

ASSUMPTION: These challenges can be overcome with strong project management skills, cultural sensitivity, and adaptability.

📈 Similar Roles Comparison

• Unlike other copywriter roles, this position requires a strong understanding of international education and global contexts
• This role offers the opportunity to work on a wide range of projects and campaigns, from print to digital and from internal to external communications
• Career progression in the IB may involve moving into senior communications roles or specializing in specific areas, such as digital or print communications

ASSUMPTION: This role offers unique opportunities for growth and development within the organization.

📝 Sample Projects

• Creating a thought leadership article on the benefits of international education for a global audience
• Developing a persuasive marketing campaign to promote IB programs to schools in a specific region
• Managing the editorial process for the IB's annual report, ensuring consistency and accuracy across multiple languages

ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities required in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a project from start to finish?
• How does this role collaborate with other departments within the IB?
• What opportunities are there for professional development and growth within the communications team?
• How does the IB support work-life balance for its employees?
• Can you provide an example of a successful communications campaign that the IB has implemented recently?

ASSUMPTION: These questions can help applicants better understand the role and the organization's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the IB careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills, using the ATS keywords provided
• Prepare examples of your writing and project management skills to demonstrate your qualifications
• Demonstrate your understanding of the IB's mission and values in your application materials
• Follow up with the hiring manager after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.