Copywriter

📌 Core Information

🔹 Job Title: Copywriter

🔹 Company: Printful

🔹 Location: Estonia, Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Global)

🚀 Job Overview

Key aspects of this role include:

• Crafting clear, concise, and engaging copy for multiple brands across various mediums
• Maintaining distinct brand voices and messaging guidelines
• Staying current with internet trends and social-first language
• Collaborating with designers, marketing teams, and stakeholders
• Managing multiple projects with varying timelines and priorities

ASSUMPTION: This role requires a strong ability to adapt to different brand voices and manage multiple projects effectively.

📋 Key Responsibilities

✅ Write clear, concise, and engaging copy for various mediums, primarily email marketing and social media

✅ Maintain each brand's distinct voice and messaging guidelines across all copy

✅ Stay current with internet trends – memes, trends, and social-first language

✅ Collaborate with designers, Marketing Team members, and other stakeholders to create cohesive and effective marketing materials

✅ Conduct thorough research to inform and validate copy

✅ Manage multiple projects from start to finish, balancing varying timelines and priorities

ASSUMPTION: This role requires strong organizational skills and the ability to balance multiple projects with varying deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience)

Experience: Minimum 3 years of copywriting experience, ideally in the eCommerce industry

Required Skills:

• Proven ability to write clear, concise, and engaging copy
• Excellent communication and collaboration skills
• Exceptional time management skills
• Knowledge of SEO best practices (a plus)
• Familiarity with Print on Demand (a plus)

Preferred Skills:

• Experience working with multiple brands
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience working with multiple brands and fluency in additional languages could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €50,000 per year (Estimated, based on industry standards for a mid-level copywriter in Estonia)

Benefits:

• Flexible working hours (start your day as late as 11 a.m.)
• Health insurance
• Access to mentorship, internal meetups, and hackathons
• Exciting team-building events and parties

Working Hours: Full-time (40 hours per week, with flexible start times)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level copywriter in Estonia. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Printful is a global leader in print-on-demand and drop shipping services for scaling brands and enterprise-level businesses.

Company Size: 1,001-5,000 employees (Large company with ample growth opportunities)

Founded: 2013 (Over a decade of experience in the industry)

Company Description:

• Printful offers on-demand printing and fulfillment services for custom clothing, accessories, and home & living items
• The company merged with Printify in 2024, forming a global on-demand powerhouse
• Printful is committed to diversity and inclusion, making hiring decisions based solely on qualifications, merit, and work experience

Company Specialties:

• Print on demand
• Sublimation Printing
• Direct to Garment Printing
• Ecommerce
• and Warehousing

Company Website: printful.com

ASSUMPTION: Printful's large size and global presence offer numerous opportunities for growth and collaboration with diverse teams.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Remote (Global), with flexible working hours

Growth Opportunities:

• Potential to work across multiple brands and platforms
• Access to mentorship, internal meetups, and hackathons
• Opportunities to collaborate with diverse teams and stakeholders

ASSUMPTION: This role offers ample opportunities for growth and collaboration within a global company.

🌍 Location & Work Environment

Office Type: Remote (Global)

Office Location(s): Estonia, with global team members

Geographic Context:

• Estonia has a strong tech industry and offers a high quality of life
• Remote work allows for flexibility and work-life balance
• Printful has a global presence, with team members in various time zones

Work Schedule: Full-time (40 hours per week), with flexible start times

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work with a diverse, global team.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Writing test or assignment
• Final interview with the Marketing Manager

Key Assessment Areas:

• Writing samples and portfolio
• Communication and collaboration skills
• Understanding of brand voice and messaging
• Time management and organizational skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Showcase your versatility and ability to adapt to different brand voices in your portfolio
• Demonstrate your understanding of internet trends and social-first language in your application materials

ATS Keywords: Copywriting, Email Marketing, Social Media, Brand Storytelling, Research, Time Management, Communication, Collaboration

ASSUMPTION: The application process may vary, but typically involves an online application, phone or video screening, writing test or assignment, and a final interview with the Marketing Manager.

🛠️ Tools & Technologies

• Google Docs or similar collaborative writing tools
• Project management tools (e.g., Asana, Trello)
• SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: The specific tools and technologies used may vary, but will likely include collaborative writing tools, project management tools, and SEO tools.

👔 Cultural Fit Considerations

Company Values:

• Respect and inclusion
• Continuous learning and growth
• High work ethic and fun

Work Style:

• Collaborative and team-oriented
• Adaptable and versatile
• Results-driven and organized

Self-Assessment Questions:

• Do you thrive in a collaborative, global work environment?
• Are you able to adapt your writing style to fit different brand voices?
• Do you have strong time management and organizational skills?

ASSUMPTION: Printful values a collaborative, adaptable, and results-driven work style, with a focus on continuous learning and growth.

⚠️ Potential Challenges

• Managing multiple projects with varying deadlines and priorities
• Adapting to different brand voices and messaging guidelines
• Staying current with internet trends and social-first language
• Collaborating effectively with global team members in different time zones

ASSUMPTION: This role may present challenges in managing multiple projects, adapting to different brand voices, and collaborating with global team members.

📈 Similar Roles Comparison

• Unlike traditional copywriting roles, this position requires working across multiple brands and platforms
• Printful's global presence and remote work environment offer unique opportunities and challenges
• This role may offer more growth and collaboration opportunities than similar roles in smaller companies

ASSUMPTION: This role may differ from traditional copywriting roles in its requirement to work across multiple brands and platforms, and may offer more growth and collaboration opportunities than similar roles in smaller companies.

📝 Sample Projects

• Creating engaging email marketing campaigns for multiple brands
• Developing social media content that resonates with diverse audiences
• Crafting compelling product descriptions that drive conversions

ASSUMPTION: Sample projects may include creating engaging email marketing campaigns, developing social media content, and crafting compelling product descriptions.

❓ Key Questions to Ask During Interview

• How do you envision this role evolving within the company over the next few years?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does the company support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company foster a collaborative and inclusive work environment?

ASSUMPTION: Key interview questions may focus on the role's evolution, challenges facing the marketing team, professional growth opportunities, priorities for the first few months, and the company's collaborative work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare a portfolio showcasing your versatility and ability to adapt to different brand voices
• Follow up with the hiring manager within a week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.